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400-969-2866
2024-07-15 00:54:30 Source: Champu Consulting Visits:0
Project Background：
As a major economic province in China, Guangdong Province has a huge consumer market and diversified consumer demand. In recent years, as consumers pay more and more attention to health, environmental protection and sustainable lifestyle, hemp textile products are favored by more and more consumers because of their natural and environmental characteristics. However, the development of the hemp textile industry in Guangdong Province still faces many challenges, including the lack of consumer awareness of hemp textile products, limited market promotion and product innovation capabilities to be improved.
Customer pain points：
The customer is an enterprise focusing on the production and sales of hemp textile products. The main pain points it faces include: lack of in-depth understanding of the needs and preferences of consumers in Guangdong Province for hemp textile products; difficulty in accurately grasping market trends and changes in consumer behavior; and Lack of pertinence and innovation in product development and marketing strategies.
Project Purpose：
The purpose of this project is to provide comprehensive and in-depth consumer research services for hemp textile products manufacturers in Guangdong Province, to help customers understand the demand characteristics, purchase behavior and consumer psychology of target consumers, so as to provide scientific basis and decision support for customers' product development, market positioning and marketing strategies.
Research object：
The research objects mainly include consumers of hemp textile products in Guangdong Province, as well as potential consumers and industry experts. The total number of research objects is 500.
Project Content：
1. Consumer demand analysis: Through questionnaires and in-depth interviews, consumer demand for hemp textile products, purchase motivation and preference information are collected.
2. Market trend research: Analyze the consumption trend of hemp textile products in Guangdong Province, including consumers' preferences for product types, designs, prices and purchase channels.
3. Competitive situation assessment: Study the competitive landscape of the hemp textile product market in Guangdong Province, including the market performance and consumer evaluation of the main competitors.
4. Consumer behavior analysis: to explore the consumer's purchase decision-making process of hemp products, as well as the key factors affecting the purchase behavior.
5. Product innovation suggestions: based on the research results, to provide customers with targeted product innovation and improvement suggestions.
Project Value：
Through this consumer research, customers can obtain the following values:
1. Market insight: to provide customers with in-depth insight into the market of hemp textile products in Guangdong Province, to help them more accurately grasp the market dynamics and consumer demand.
2. Decision support: based on detailed research data and analysis results, for the customer's product development and marketing strategy to provide strong decision support.
3. Product optimization: according to the needs and feedback of consumers, guide customers to carry out product innovation and optimization, improve product competitiveness and market share.
4. Marketing strategy: to help customers develop more accurate and effective marketing strategies to improve the effectiveness of marketing and return on investment.
5. Growth potential mining: reveal the potential growth point of the hemp textile product market, and provide the basis for the long-term development and income growth of customers.
Commissioned project execution time: February 2024
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