Project background:

Gas generator set is a kind of equipment that uses natural gas, biogas, coke oven gas and other combustible gases as fuel to drive the generator to generate electricity. In recent years, due to the advantages of clean, efficient and low-carbon natural gas, as well as the government's support for the development of new energy, the gas generator set market has shown a rapid growth trend.

Customer pain points:

Shangpu Consulting is a company specializing in consulting services in the energy field, with many years of industry experience and professional team. The customer of Shangpu Consulting Company is a well-known domestic gas generator set manufacturer, mainly producing and selling gas generator sets of various specifications and capacities. The main problems faced by customers are:

Customers lack in-depth understanding of the global and Chinese gas generator market, and are not clear about market size, growth trends, competitive landscape, customer needs, policies and regulations, etc., making it difficult to formulate effective market strategies and marketing strategies;

Customers lack a clear understanding of the positioning and advantages of their own products in the market, and do not know how to carry out differentiated and personalized product design and service provision according to different market segments and customer groups;

Customers lack the effective identification and development of potential customers and partners, and do not know how to use credit reporting business to improve their reputation and competitiveness, expand market channels and cooperative relations.

Project purpose:

In order to help customers solve the above problems, Shangpu Consulting Company accepted the client's entrustment to carry out the gas generator set market research project based on credit reporting business. The project aims:

To provide customers with comprehensive, accurate and timely market intelligence reports by collecting, collating and analyzing relevant data and information on the global and Chinese gas generator markets, and to help customers understand the current market situation, future trends, competitive environment, policies and regulations, etc;

Through the evaluation and comparison of customer products, provide customers with product positioning and advantage analysis reports, help customers to clarify their own position and competitiveness in the market, and how to carry out product innovation and service optimization according to different market segments and customer groups;

Through the use of credit reporting business, to provide customers with potential customers and partners of credit rating and risk assessment reports, to help customers identify and develop valuable market opportunities, improve their reputation and competitiveness, expand market channels and partnerships.

Research object:

The research object of the project mainly includes the following three categories:

Manufacturers and suppliers of gas generator sets, including major domestic and foreign manufacturers, such as Yanmar Co., Ltd., Kiroska Electric Co., Ltd., Cummins, Caterpillar, General Electric, etc.and domestic small and medium-sized manufacturers. The number of respondents is approximately50 of them;

End users of gas generator sets include industrial, commercial and residential sectors, such as manufacturing, construction, telecommunications, retail, hotels, medical institutions, schools, residential areas, etc. The number of research objects is about 100;

Relevant institutions of gas generator sets, including government departments, industry associations, professional media, research institutions, etc. The number of research subjects is about 20.

Project Content:

The main contents of the project include the following aspects:

Market Intelligence Report: By collecting, collating, and analyzing relevant data and information on the global and Chinese gas generator market, we provide customers with the following:

Market Size and Growth Rate: Segmenting the market by capacity class (less than 75 kVA, 75-375 kVA and above 375 kVA), end user (industrial, commercial and residential) and geographic region (North America, Europe, Asia Pacific, South America, Middle East and Africa), and analyzing historical and forecast data;

Market drivers and obstacles: analyze the main factors affecting market growth, such as changes in natural gas prices, government policy support, increased environmental awareness, and increased electricity demand, as well as the main obstacles affecting market development, such as insufficient natural gas supply, lagging infrastructure construction, Technical barriers, etc;

Market competition pattern: analysis of the main players in the market, including their product type, specifications, capacity, price and other characteristics, as well as their market share, sales, profit margin and other financial indicators, as well as their competitive strategy, advantages and disadvantages, opportunities and threats, etc;

Market opportunities and challenges: analyze the potential opportunities and challenges in the market, such as the development of emerging markets, the application of new technologies, the innovation of new products, etc., and the resources and capabilities needed to deal with these opportunities and challenges;

Market trends and forecasts: analyze future market trends and forecasts, such as trends in market size and growth rates, and the main factors affecting these changes.

Product positioning and advantage analysis report: through the evaluation and comparison of customer products, to provide customers with the following contents:

Product positioning: according to the performance of the customer's products in the market, determine its target customer groups in different market segments, and analyze the extent to which they meet customer needs;

Product advantages: according to the comparison between customers' products and competitors' products, determine their advantages in product quality, performance, price, service, etc., and analyze their attractiveness and influence to customers;

Product disadvantages: according to the comparison between customer products and competitors' products, determine their disadvantages in product quality, performance, price, service, etc., and analyze their repulsive and threatening power to customers;

Product improvement suggestions: According to the advantages and disadvantages of customer products, as well as changes in market and customer needs, put forward targeted product improvement suggestions, including product design, functions, specifications, capacity, prices, etc.

Credit rating and risk assessment report of potential customers and partners: through the use of credit reporting business, to provide customers with the following:

Credit rating of potential customers: according to the basic information, financial status, operating status, credit records and other data of potential customers, professional credit rating models and methods are adopted to carry out credit rating for potential customers, including credit rating (such as AAA, AA, A, etc.), credit score (such as 0-100 points), credit evaluation (such as excellent, good, average, etc.), etc;

Risk assessment of potential customers: according to the credit rating of potential customers and the risk factors of the market and industry, professional risk assessment models and methods are adopted to conduct risk assessment for potential customers, including risk level (such as low risk, medium risk, high risk, etc.), risk index (such as 0-100 points), risk description (such as stable, volatile, uncertain, etc.);

Credit rating of partners: according to the basic information, financial status, business status, credit records and other data of partners, professional credit rating models and methods are adopted to carry out credit rating for partners, including credit rating (such as AAA, AA, A, etc.), credit score (such as 0-100 points), credit evaluation (such as excellent, good, average, etc.), etc;

Risk assessment of partners: according to the credit rating of partners and the risk factors of the market and industry, professional risk assessment models and methods are adopted to conduct risk assessment for partners, including risk level (such as low risk, medium risk, high risk, etc.), risk index (such as 0-100 points), risk description (such as stable, volatile, uncertain, etc.).

Project Value:

The project provides the following value to the customer:

Market intelligence reports provide customers with comprehensive, accurate and timely market information, help customers understand the current market situation and future trends, and provide a basis for formulating market strategies and marketing strategies;

The product positioning and advantage analysis report provides customers with a clear understanding of product positioning and advantages, helps customers clarify their position and competitiveness in the market, and provides guidance for product innovation and service optimization;

The credit rating and risk assessment reports of potential customers and partners provide customers with effective credit reporting business, help customers identify and develop valuable market opportunities, improve their reputation and competitiveness, and expand market channels and partnerships.