Project Background

Vehicle urea is a kind of additive used to reduce the emission of nitrogen oxides in diesel vehicle exhaust, and it is one of the important measures for the implementation of national motor vehicle emission standards. With the continuous improvement of China's motor vehicle emission standards, the market demand for automotive urea has shown a rapid growth trend. According to statistics, China's vehicle urea consumption increased from 925000 tons to 2.56 million tons in 2017-2020, and the CAGR of vehicle urea consumption in 2017-2020 was 40.4. It is estimated that in 2025 and 2030, China's vehicle urea demand will reach 9.48 million tons and 12.8 million tons respectively.

Shangpu Consulting Company is a consulting organization specializing in enterprise credit reporting business, providing enterprise credit risk assessment, due diligence, market research and other services for all kinds of financial institutions, investment institutions, trading companies, etc. Recently, Shangpu Consulting Company received a commission from an investment company to prepare a credit report for a vehicle urea manufacturer in order to assess the value and risk of its investment.

Customer pain points

An investment company is an investment institution focusing on new energy, environmental protection, chemical industry and other fields. Recently, it has a strong interest in the automotive urea industry and intends to invest and cooperate with a certain automotive urea manufacturer. The company is a private enterprise established in 2015. It is mainly engaged in the production and sales of automotive urea. It has its own brand "Kolansu" and occupies a high share in the domestic market.

However, after a preliminary understanding of the enterprise, an investment company found that it had the following problems:

As a private enterprise, the enterprise has deficiencies in public information disclosure, and its financial status, operating status, management level and other information are difficult to obtain;

The automotive urea industry in which the company is located has fierce competition, low market concentration, imperfect industry standards, uneven product quality, and low-price dumping, counterfeiting and other undesirable phenomena;

The enterprise is greatly affected by raw material price fluctuations, changes in environmental protection policies, changes in customer demand and other factors, and faces higher market risks and operational risks.

Therefore, an investment company hopes to provide a basis for investment decisions by entrusting Sunp Consulting to prepare the credit report of the enterprise to fully understand its credit status and risk status.

Project Purpose

The purpose of this project is to compile an objective, true, comprehensive and accurate credit report through in-depth credit investigation and analysis of the enterprise, and to provide an investment company with the following information:

Basic information of the enterprise, including registration information, shareholder information, legal person information, business scope, organizational structure, etc;

Credit information of the enterprise, including credit history, credit rating, credit limit, liabilities, etc;

The business information of the enterprise, including the main business, market share, sales revenue, profit level, cost structure, asset quality, cash flow, etc;

Judicial information of the enterprise, including litigation disputes, enforcement, administrative penalties, records of breach of trust, etc;

Risk information of the enterprise, including market risk, operational risk, financial risk, legal risk, etc;

The company's development prospects, including industry trends, competitive advantages, development strategies, and growth potential.

Research object

The research object of this project is a vehicle urea production enterprise, hereinafter referred to as "research enterprise". The basic information of the research enterprise is as follows:

Project Content

The main contents of this project include the following aspects:

Collecting and sorting out the relevant information of the research enterprise, including industrial and commercial registration information, financial statements, credit reports, judicial records, etc;

Conduct on-site visits to research enterprises, communicate with their management and relevant personnel, and understand their operating conditions and management level;

Conduct market analysis of the automotive urea industry in which the research company is located, and assess its market size, competitive landscape, and development trends;

To evaluate the credit of the research enterprise, analyze its credit level and credit risk, give credit score and credit rating;

Risk assessment of research enterprises, analysis of their market risk, business risk, financial risk, legal risk, etc., give risk score and risk level;

Evaluate the development of the research enterprise, analyze its competitive advantage, development strategy, growth potential, etc., and give the development score and development level;

Based on the above analysis, a systematic credit report is prepared and corresponding suggestions and opinions are put forward.