Project Background

Western-style small household appliances refer to small household appliances such as kitchen appliances, personal care products and cleaning products designed according to the consumption habits of western developed countries, mainly including electric coffee pot or electric tea pot, bread machine, electric kettle, blender, food grinder, electric toaster, oven, sandwich stove, juicer, egg beater, microwave oven, electric iron, fryer, electric cooker, etc.

Western-style small household appliances market size in recent years, showing a growing trend. The size of the global Western-style small home appliance market is expected.2025The year will reach1500Billions of dollars. Among them, China is one of the largest markets in the world.

With the improvement of living standards and the acceleration of the pace of life, people's demand for Western-style small appliances is also increasing. In modern families, breakfast, afternoon tea, cooking, entertainment and other aspects need the support of western-style small appliances. Consumers not only value the quality and function of the product, but also put forward higher requirements for the appearance, ease of use, and intelligence of the product.

Project Purpose

20234In January, in order to solve the customer pain points, Shangpu Consulting was commissioned to carry out a project for the credit reporting business of Western-style small home appliance enterprises, which aims to provide customers with the following services:

Through professional data collection and analysis methods, we provide customers with basic information, financial status, operating status, credit records, transaction records and other comprehensive credit information of Western-style small home appliance enterprises to help customers fully understand the credit status and risk level of enterprises.

Through scientific rating methods and standards, we provide customers with the credit rating of Western-style small home appliance enterprises, help customers judge the credit level and repayment ability of enterprises, and provide reference for customers to make effective decisions in trading activities.

Through continuous tracking and monitoring, we provide customers with credit information updates of Western-style small home appliance enterprises, help customers grasp the credit changes and risk dynamics of enterprises in a timely manner, and provide support for customers to take corresponding measures in trading activities.

Research object

In carrying out the project, Champu Consulting conducted research on the following two types of objects:

Western-style small home appliance industry within the main production enterprises. According to the market share, brand influence, product innovation ability and other criteria, Shangpu Consulting Company selects20Furniture representative Western-style small home appliance manufacturers as the research object, including Xinbao Electric, Midea, Min Cankun, Panasonic, Jiuyang and so on.

Major consumers in the Western-style small home appliance industry. According to the geographical distribution, income level, consumer preferences and other criteria, Shangpu Consulting selects.1000Representative Western-style small home appliance consumers as the research object, including first-tier cities, second-tier cities and third-tier cities consumers.

Project Content

In carrying out the project, Champ Consultants worked as follows:

Data collection. Shangpu Consulting collects relevant data of Western-style small home appliance companies and consumers through a variety of channels, including public data (such as business registration information, financial statements, industry reports, etc.), private data (such as questionnaires, interviews, on-site observations, etc.) And third-party data (such as credit agencies, financial institutions, industry associations, etc.).

Data analysis. Shangpu Consulting Company cleans, sorts, summarizes and excavates the collected data through professional data analysis methods, and conducts in-depth analysis of Western-style small home appliance enterprises and consumers from multiple dimensions.

Credit assessment. According to the internationally accepted credit rating methods and standards, combined with the characteristics and risks of the Western-style small home appliance industry, Shangpu Consulting evaluates the credit rating of the research subjects, including the division and definition of credit rating, rating factors and weights, rating models and processes.

Credit report. According to the needs of customers, Shangpu Consulting Company prepares a detailed credit report for each research object, including the basic information, financial status, business status, credit records, transaction records, credit rating, credit evaluation, credit Suggestions and other contents, and display them in the form of charts, data, text and so on.

Credit monitoring. Shangpu Consulting Company tracks and updates the credit information of the research objects on a regular or irregular basis, reflects their credit changes and risk dynamics in a timely manner, adjusts their credit rating according to the situation, and notifies customers in a timely manner.

Project Value

Provide customers with comprehensive, accurate and timely comprehensive credit information of Western-style small home appliance enterprises and consumers, help customers fully understand the credit status and risk level of enterprises, make effective judgments for customers in trading activities, and prevent credit risks.

It provides customers with scientific, objective and fair credit rating of Western-style small home appliance enterprises and consumers, helps customers judge the credit level and repayment ability of enterprises, and provides reference for customers to make effective decisions in trading activities.

It provides customers with continuous and dynamic credit information updates for Western-style small home appliance companies and consumers, helps customers keep abreast of corporate credit changes and risk dynamics, and provides support for customers to take corresponding measures in transaction activities.