柔性线路板企业信用资信报告项目案例_信用资信报告_代表案例_市场调研公司-市场调查公司-咨询公司-行业调研-十大市场调研公司【尚普咨询】市场研究

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Flexible circuit board enterprise credit reporting project case.

2024-07-15 02:07:15 Source: Champu Consulting Visits:0

Project Background

柔性线路板（FPC）是一种用柔性的绝缘基材制成的印刷电路板，可以大大缩小电子产品的体积，适用于电子产品向高密度、小型化、高可靠方向发展的需要。柔性线路板在智能手机、汽车电子、可穿戴设备等领域有广泛的应用，市场需求不断增长。

某柔性线路板企业（以下简称该企业）是一家专业从事FPC设计、生产和销售的高新技术企业，主要客户为华为、小米、OPPO等国内外知名手机品牌。该企业近年来业绩稳步增长，但也面临着市场竞争加剧、原材料价格波动、客户信用风险等挑战。

Customer pain points

该企业在与客户进行交易时，通常需要提供一定比例的信用额度，以便客户在收到货物后再支付货款。这样做虽然有利于促进销售和维护客户关系，但也存在一定的风险，如客户拖欠或者逃避付款、客户财务状况恶化或者破产等。这些风险可能导致该企业资金周转困难，影响其正常经营和发展。

为了有效防范和控制客户信用风险，该企业需要对客户进行全面、准确的信用评估，了解客户的合法身份、信用情况、交易情况等信息，以便在交易活动中做出有效判断。然而，该企业缺乏专业的信用评估人员和方法，无法对客户进行深入的资信调查和分析，只能依靠客户提供的部分信息和自身经验进行判断，这很容易造成信息不对称和误判。

Project Purpose

20235月，为了解决该企业的痛点问题，尚普咨询公司（以下简称尚普）接受了该企业的委托，为其提供信用资信报告业务。该项目的目的是：

通过对该企业现有和潜在客户进行系统的资信调查和分析，为其提供客户全面、准确的综合信用信息；

通过对客户进行信用评级和风险评估，为其提供客户信用等级和风险等级，并给出相应的建议和措施；

通过对客户进行跟踪评级和监测服务，及时发现并预警客户信用变化和风险动态，并及时更新报告内容；

通过提供专业的信用管理咨询服务，帮助该企业建立和完善客户信用管理制度和流程，提高客户信用管理水平和能力。

Research object

该项目的调研对象为该企业的现有和潜在客户，主要包括以下两类：

与该企业有过交易记录的客户，共计50家，主要为国内外知名手机品牌；

与该企业有意向合作的客户，共计20家，主要为汽车电子、可穿戴设备等领域的新兴消费类电子产品厂商。

Project Content

The main contents of the project include the following aspects:

资信调查：通过收集和分析客户的基本信息、财务信息、交易信息、行业信息、市场信息、法律信息等，了解客户的经营状况、财务状况、信用状况、交易状况等；

信用评级：通过运用尚普咨询公司自主研发的信用评级模型和方法，对客户进行综合评分，并根据评分结果将客户划分为不同的信用等级和风险等级；

风险评估：通过识别和分析客户面临的各种风险因素，如市场风险、行业风险、经营风险、财务风险、法律风险等，对客户的风险敞口和影响进行量化和定性评估；

建议和措施：根据客户的信用等级和风险等级，以及该企业的交易策略和目标，为其提供相应的建议和措施，如信用额度设置、付款方式选择、担保要求、合同条款制定等；

跟踪评级：通过定期或不定期地收集和分析客户的最新信息，及时发现并预警客户信用变化和风险动态，并根据情况调整客户的信用等级和风险等级，并及时更新报告内容；

信用管理咨询：通过对该企业的客户信用管理现状进行诊断分析，找出存在的问题和不足，并根据国际通行的信用管理理念和方法，为其提供专业的信用管理咨询服务，帮助其建立和完善客户信用管理制度和流程，提高客户信用管理水平和能力。

Project Value

提高了该企业对客户信用情况的了解程度，增强了其交易决策的依据和效率；

降低了该企业面临的客户信用风险，减少了其可能遭受的损失和影响；

增强了该企业与客户之间的互信关系，促进了其与客户之间的长期合作；

提升了该企业的客户信用管理水平和能力，增强了其在市场上的竞争优势；

帮助该企业拓展了新的市场领域和客户群体，为其未来发展创造了更多机会。

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