Project background:

Automobile damper is an important part of automobile braking system, which is mainly used to reduce the noise and vibration of automobile braking, and improve the braking effect and safety. The automotive damper industry is a technology-intensive and highly competitive industry, which has high requirements on the quality, cost, innovation and reputation of enterprises. With the continuous expansion of the automotive market and the improvement of consumer performance and comfort, the automotive damper industry is also facing new opportunities and challenges.

Customer pain points:

Company B is an enterprise specializing in the research and development, production and sales of automobile damping sheets. It has a number of independent intellectual property rights and patented technologies. The product quality and performance enjoy a high reputation at home and abroad. Company B's main customers are well-known automobile manufacturers at home and abroad, such as Volkswagen, Audi, BMW, Mercedes-Benz and so on. When working with these customers, Company B needs to provide relevant corporate credit reports to prove that its business status, financial strength, credit level and risk control ability meet the customer's requirements. However, Company B lacks professional personnel and experience to prepare such a report, and it is not clear what content and format the customer specifically needs, resulting in low quality of the report, which cannot fully demonstrate the advantages and strength of Company B and affects the effectiveness of cooperation with customers.

Project purpose:

In May 2023, in order to solve the problem of Company B, Shangpu Consulting was entrusted by it to provide professional corporate credit reporting services. The purpose of the project is:

Through a comprehensive, in-depth, objective and impartial research and analysis of Company B, a corporate credit report that meets customer needs and industry standards is compiled;

Through a systematic evaluation of Company B's operating conditions, financial status, credit status and risk status, the corresponding credit rating and recommendations are given;

By showing the market position, competitive advantage and development potential of Company B in the automotive damper industry, the value and significance of its cooperation with customers are highlighted;

B company in corporate social responsibility, environmental protection, employee care and other aspects of the introduction, reflecting its good corporate image and social reputation.

Research object:

The research objects of this project mainly include the following categories:

Company B itself: including its legal representative, senior management, finance department, production department, sales department and other relevant personnel;

Major customers of Company B: including well-known domestic and foreign automobile manufacturers with which it has cooperated or is cooperating;

Company B's main suppliers: including the enterprises from which it purchases raw materials or equipment and other materials or services;

Industry and market in which Company B is located: including the scale, structure, characteristics, trends and competition of the industry and market to which it belongs;

Company B's main competitors: including its direct or indirect competitors in the automotive damper industry;

Relevant regulatory agencies of Company B: including agencies affected by national or local laws and regulations, industry standards, policy guidance, etc.

Project Content:

The main contents of this project include the following aspects:

Basic information of Company B: including its establishment time, registered capital, legal representative, business scope, organizational structure, equity structure, business model, development history, etc;

B company's operating conditions: including its main products and services, production capacity and quality control, sales channels and market share, customer structure and satisfaction, research and development capabilities and innovation results, brand building and intellectual property protection;

Company B's financial position: including its balance sheet, profit statement, cash flow statement and other financial statements, as well as its main financial indicators and analysis, such as operating income, net profit, gross profit margin, asset-liability ratio, current ratio, quick ratio, accounts receivable turnover rate, inventory turnover rate, return on assets, etc;

Company B's credit status: including its credit rating results and basis, as well as its credit history and credit management, such as whether there are overdue payments, default events, litigation disputes, etc., and how to prevent and resolve these problems;

Company B's risk profile: including the main types and degrees of risks it faces, as well as its risk identification and risk control methods and measures, such as market risk, technical risk, financial risk, legal risk, operational risk, etc;

The development prospects of Company B: including the development trends and opportunities of its industry and market, as well as its future development goals and strategic plans, such as product innovation and upgrading, market expansion and consolidation, partners and resource integration.

Project Value:

The main value of this project is reflected in the following aspects:

It provides a professional corporate credit report for Company B, which enhances its trust and competitiveness when cooperating with customers, and helps to promote more cooperation opportunities and orders;

It provides an objective enterprise self-evaluation for Company B to help it understand its own strengths and weaknesses, find out the existing problems and room for improvement, and improve its management level and efficiency;

It provides a comprehensive industry and market analysis for Company B, helps it grasp the dynamics and changes of the industry and market, and formulates development strategies and plans in line with its own characteristics and goals;

It provides an authoritative credit rating results for Company B, lays a good foundation for its future search for more financing channels and methods, and reduces financing costs and risks.