Project background:

Canned fish is a convenient, nutritious and delicious food, which is loved by consumers. According to the analysis of the competition pattern and strategic consultation research report of China's canned fish industry from 2023 to 2029 released by the market research online network, the market scale of China's canned fish industry currently exceeds 200 billion yuan, and the canned fish industry has great development potential and market space.

Customer pain points:

In the process of development, canned fish enterprises are facing many challenges and risks, such as raw material price fluctuations, product quality and safety, fierce market competition, and changeable consumer demand. In order to deal with these problems, canned fish companies need to understand their own credit status in a timely manner, assess their own operating capabilities and risk tolerance, optimize their own business strategies and management levels, and improve their own market competitiveness and profitability.

Project purpose:

In order to help canned fish companies solve the above problems, Shangpu Consulting was commissioned by the client to carry out a credit reporting project for canned fish companies. The project aims to provide canned fish companies with comprehensive, accurate, objective and professional credit reports through in-depth research and analysis of canned fish companies in terms of credit rating, credit evaluation, and credit risk analysis, and help canned fish companies improve Credit level, enhance credit awareness, avoid credit risks, and promote credit development.

Research object:

The research object of the project is the main participants in China's canned fish industry, including producers, distributors and consumers. According to the requirements of the project, we selected 100 canned fish manufacturers, 50 canned fish distributors and 500 canned fish consumers as the research objects.

Project Content:

The main contents of the project include the following aspects:

Questionnaires and interviews were conducted to collect relevant data and information;

Credit rating of the research subjects, according to their credit status and credit history, will be divided into A, B, C, D four levels;

The credit evaluation of the research object, according to its credit characteristics and credit behavior, from the financial situation, operating ability, solvency, compliance, social responsibility and other aspects of comprehensive evaluation;

To analyze the credit risk of the research object, and analyze the main credit risk and potential impact according to the industry environment, market environment, policy environment and other factors;

Based on the results of the above analysis, credit reports are provided to the research subjects, including credit rating results, credit evaluation results, credit risk results, credit recommendations and so on.

Project Value:

The main value of the project is reflected in the following aspects:

It provides canned fish enterprises with comprehensive, accurate, objective and professional credit reports, helps canned fish enterprises to understand their own credit status, evaluate their own operating ability and risk tolerance, optimize their own business strategy and management level, and improve their market competitiveness and profitability;

It provides effective credit advice for canned fish enterprises, helps canned fish enterprises to improve credit level, enhance credit awareness, avoid credit risk and promote credit development;

It provides valuable credit information for the canned fish industry, helps the canned fish industry to establish and improve the credit system, improves the credit level and credit culture of the industry, and promotes the healthy development of the industry;

It has provided a good service reputation for Shangpu Consulting Company, helped Shangpu Consulting Company establish a professional image, enhanced customer trust and satisfaction, and expanded market share and revenue scale.