Project background:

The integration of culture and tourism refers to the deep integration of culture and tourism. It is an important starting point for rural revitalization, and it is also a new format and new model to promote high-quality development. The cultural and tourism integration industry involves many fields, including cultural creativity, tourism services, agricultural tourism, ecological protection, homestay management, etc., and has high market potential and social value. However, due to the inconsistent industry standards, imperfect regulatory system, and low integrity of market entities, the cultural and tourism integration industry is also facing many risks and challenges, such as broken capital chains, project runaways, and damage to consumer rights. In order to promote the standardization, transparency and sustainable development of the cultural and tourism integration industry, it is necessary to establish a perfect credit reporting system to provide effective information support for government supervision, market subject decision-making and consumer choice.

Customer pain points:

尚普咨询公司是一家专业从事信用资信报告服务的机构，拥有多年的行业经验和技术积累。尚普咨询公司希望开拓文旅融合行业的信用资信报告业务，为政府部门、金融机构、文旅企业和消费者提供全面、准确、及时的信用评价和风险预警服务。然而，由于文旅融合行业的特殊性和复杂性，尚普咨询公司在开展该业务时遇到了以下痛点：

文旅融合行业涵盖多个领域，涉及多种类型的市场主体，缺乏统一的行业分类和标准，导致信用评价指标难以确定和量化。

文旅融合行业缺乏有效的信用信息归集共享机制，导致信用信息来源渠道不畅通，信用信息质量不高，信用信息利用效率不高。

文旅融合行业存在多方利益相关者，如政府部门、金融机构、文旅企业和消费者等，他们对信用资信报告的需求和期望各不相同，导致信用资信报告的定制化和差异化难以满足。

Project purpose:

为了解决上述痛点，尚普咨询公司委托我为其提供文旅融合行业信用资信报告项目案例。该项目案例的目的是：

探索适合文旅融合行业特点的信用评价指标体系和评价方法，建立科学合理的信用评价模型。

建立完善的文旅融合行业信用信息归集共享平台，实现政府部门、金融机构、文旅企业和消费者等多方信用信息的互联互通和互认互用。

根据不同利益相关者的需求和期望，提供定制化和差异化的信用资信报告，为他们提供有价值的信用评价和风险预警服务。

Research object:

The research objects of the project case include the following four categories:

Government departments: mainly the Ministry of Culture and Tourism and its subordinate agencies, as well as local cultural and tourism administrative departments, they are the regulators and guides of the cultural and tourism integration industry, need credit reports to understand the development of the industry, assess the credit level of the industry, formulate industry policies and normative measures.

Financial institutions: mainly banks, insurance, guarantee and other financial service providers, they are the financial supporters and risk takers of the cultural and tourism integration industry, need credit reports to understand the credit status of cultural and tourism enterprises, assess the risk returns of cultural and tourism projects, and provide suitable financial products and services.

文旅企业：主要是从事文化创意、旅游服务、农业观光、生态保护、民宿经营等领域的市场主体，他们是文旅融合行业的参与者和推动者，需要信用资信报告来了解自身的信用状况，提升自身的信用水平，优化自身的经营管理。

消费者：主要是选择文旅融合产品和服务的个人或团体，他们是文旅融合行业的受益者和评价者，需要信用资信报告来了解文旅企业的信用状况，评估文旅产品和服务的质量和安全，保障自身的消费权益。

According to the characteristics and quantity of the above four types of research objects, the project case adopts the following research methods:

Government sector: using interview method, inviting10In-depth interviews with relevant department heads or experts to understand their needs, expectations, and suggestions for credit reporting in the cultural and tourism integration industry.

金融机构：采用问卷法，设计一份针对金融机构的在线问卷，邀请100家金融机构填写，了解他们对文旅融合行业信用资信报告的需求、期望、建议等。

文旅企业：采用问卷法，设计一份针对文旅企业的在线问卷，邀请1000家文旅企业填写，了解他们对文旅融合行业信用资信报告的需求、期望、建议等。

Consumers: Using the questionnaire method, design an online questionnaire for consumers, invite.10000Consumers fill in to understand their needs, expectations, suggestions, etc. for credit reporting in the cultural and tourism integration industry.

Project Content:

该项目案例主要包括以下内容：

Credit evaluation index system: According to the characteristics of the cultural and tourism integration industry and the needs of different stakeholders, a scientific and reasonable credit evaluation index system is constructed, and the basis for index selection and weight distribution method are explained.

Credit evaluation model: According to the credit evaluation index system, establish a credit evaluation model suitable for the cultural and tourism integration industry, and explain the model principle and calculation method.

Credit information collection and sharing platform: This paper introduces the construction objectives, functional design, technical architecture and operation mechanism of the credit information collection and sharing platform of the cultural and tourism integration industry.

Credit report samples: Provide customized and differentiated credit report samples according to the needs and expectations of different stakeholders, and explain the report content, format, structure, etc.

Project implementation plan: introduce the implementation steps, schedule, budget allocation, risk control, etc.

Project Value:

该项目案例的价值主要体现在以下几个方面：

为政府部门提供了文旅融合行业的信用监管服务，帮助他们了解行业发展状况，评估行业信用水平，制定行业政策和规范措施，促进文旅融合行业的规范化、透明化和可持续发展。

为金融机构提供了文旅融合行业的信用风险管理服务，帮助他们了解文旅企业的信用状况，评估文旅项目的风险收益，提供适合的金融产品和服务，降低金融风险，增加金融收益。

为文旅企业提供了文旅融合行业的信用优化服务，帮助他们了解自身的信用状况，提升自身的信用水平，优化自身的经营管理，增强市场竞争力，拓展市场空间。

为消费者提供了文旅融合行业的信用保障服务，帮助他们了解文旅企业的信用状况，评估文旅产品和服务的质量和安全，保障自身的消费权益，提升消费体验。

It provides Shangpu Consulting Company with credit reporting business development services in the cultural and tourism integration industry, helping them to open up new market areas, increase new customer groups, enhance new business capabilities, and increase new sources of income.