Project background:

The integration of culture and tourism refers to the deep integration of culture and tourism. It is an important starting point for rural revitalization, and it is also a new format and new model to promote high-quality development. The cultural and tourism integration industry involves many fields, including cultural creativity, tourism services, agricultural tourism, ecological protection, homestay management, etc., and has high market potential and social value. However, due to the inconsistent industry standards, imperfect regulatory system, and low integrity of market entities, the cultural and tourism integration industry is also facing many risks and challenges, such as broken capital chains, project runaways, and damage to consumer rights. In order to promote the standardization, transparency and sustainable development of the cultural and tourism integration industry, it is necessary to establish a perfect credit reporting system to provide effective information support for government supervision, market subject decision-making and consumer choice.

Customer pain points:

Shangpu Consulting Company is a professional credit reporting service organization, with many years of industry experience and technical accumulation. Shangpu Consulting hopes to develop the credit reporting business of the cultural and tourism integration industry, and provide comprehensive, accurate and timely credit evaluation and risk early warning services for government departments, financial institutions, cultural and tourism enterprises and consumers. However, due to the particularity and complexity of the cultural and tourism integration industry, Shangpu Consulting encountered the following pain points in carrying out the business:

The cultural and tourism integration industry covers many fields, involving various types of market entities, and lacks unified industry classification and standards, which makes it difficult to determine and quantify credit evaluation indicators.

The lack of effective credit information collection and sharing mechanism in the cultural and tourism integration industry has led to poor credit information source channels, low quality of credit information and inefficient use of credit information.

There are many stakeholders in the cultural and tourism integration industry, such as government departments, financial institutions, cultural and tourism enterprises and consumers. Their needs and expectations for credit reporting are different, which makes it difficult to meet the customization and differentiation of credit reporting.

Project purpose:

In order to solve the above pain points, Shangpu Consulting Company commissioned me to provide it with a case of credit reporting project in the cultural and tourism integration industry. The purpose of the project case is:

Explore the credit evaluation index system and evaluation method suitable for the characteristics of the cultural and tourism integration industry, and establish a scientific and reasonable credit evaluation model.

Establish a perfect credit information collection and sharing platform for the cultural and tourism integration industry, and realize the interconnection and mutual recognition of credit information among government departments, financial institutions, cultural and tourism enterprises and consumers.

Provide customized and differentiated credit reports according to the needs and expectations of different stakeholders, and provide them with valuable credit evaluation and risk warning services.

Research object:

The research objects of the project case include the following four categories:

Government departments: mainly the Ministry of Culture and Tourism and its subordinate agencies, as well as local cultural and tourism administrative departments, they are the regulators and guides of the cultural and tourism integration industry, need credit reports to understand the development of the industry, assess the credit level of the industry, formulate industry policies and normative measures.

Financial institutions: mainly banks, insurance, guarantee and other financial service providers, they are the financial supporters and risk takers of the cultural and tourism integration industry, need credit reports to understand the credit status of cultural and tourism enterprises, assess the risk returns of cultural and tourism projects, and provide suitable financial products and services.

Cultural and tourism enterprises: mainly engaged in cultural creativity, tourism services, agricultural tourism, ecological protection, residential management and other fields of market entities, they are the participants and promoters of the cultural and tourism integration industry, need credit reports to understand their own credit status, improve their own credit level, optimize their own management.

Consumers: mainly individuals or groups who choose the products and services of cultural and tourism integration. They are the beneficiaries and evaluators of the cultural and tourism integration industry. They need credit reports to understand the credit status of cultural and tourism enterprises, evaluate the quality and safety of cultural and tourism products and services, and protect their own consumer rights and interests.

According to the characteristics and quantity of the above four types of research objects, the project case adopts the following research methods:

Government sector: using interview method, inviting10In-depth interviews with relevant department heads or experts to understand their needs, expectations, and suggestions for credit reporting in the cultural and tourism integration industry.

Financial institutions: using the questionnaire method, design an online questionnaire for financial institutions, invite.100Financial institutions fill in to understand their needs, expectations, suggestions, etc. for credit reporting in the cultural and tourism integration industry.

Cultural tourism enterprises: using the questionnaire method, design an online questionnaire for cultural tourism enterprises, invite.1000Home travel enterprises fill in to understand their needs, expectations, suggestions, etc. for the credit report of the cultural travel integration industry.

Consumers: Using the questionnaire method, design an online questionnaire for consumers, invite.10000Consumers fill in to understand their needs, expectations, suggestions, etc. for credit reporting in the cultural and tourism integration industry.

Project Content:

The project case mainly includes the following contents:

Credit evaluation index system: According to the characteristics of the cultural and tourism integration industry and the needs of different stakeholders, a scientific and reasonable credit evaluation index system is constructed, and the basis for index selection and weight distribution method are explained.

Credit evaluation model: According to the credit evaluation index system, establish a credit evaluation model suitable for the cultural and tourism integration industry, and explain the model principle and calculation method.

Credit information collection and sharing platform: This paper introduces the construction objectives, functional design, technical architecture and operation mechanism of the credit information collection and sharing platform of the cultural and tourism integration industry.

Credit report samples: Provide customized and differentiated credit report samples according to the needs and expectations of different stakeholders, and explain the report content, format, structure, etc.

Project implementation plan: introduce the implementation steps, schedule, budget allocation, risk control, etc.

Project Value:

The value of the project case is mainly reflected in the following aspects:

Provide government departments with credit supervision services for the cultural and tourism integration industry, help them understand the development of the industry, evaluate the credit level of the industry, formulate industry policies and normative measures, and promote the standardization, transparency and sustainable development of the cultural and tourism integration industry.

It provides financial institutions with credit risk management services in the cultural and tourism integration industry, helps them understand the credit status of cultural and tourism enterprises, evaluates the risk and return of cultural and tourism projects, provides suitable financial products and services, reduces financial risks and increases financial returns.

It provides credit optimization services for cultural and tourism enterprises to help them understand their credit status, improve their credit level, optimize their own operation and management, enhance market competitiveness and expand market space.

It provides consumers with credit guarantee services for the cultural and tourism integration industry, helps them understand the credit status of cultural and tourism enterprises, evaluates the quality and safety of cultural and tourism products and services, protects their own consumer rights and interests, and improves the consumer experience.

It provides Shangpu Consulting Company with credit reporting business development services in the cultural and tourism integration industry, helping them to open up new market areas, increase new customer groups, enhance new business capabilities, and increase new sources of income.