Project background:

A wedding banquet company is a professional engaged in wedding banquet service enterprises, has a number of high-end hotels and restaurants, to provide all kinds of wedding banquet customized service. The company enjoys a good reputation and market share in the industry. However, due to the fierce competition in the wedding banquet market in recent years and the diversification of customer needs, the company is facing problems such as rising operating costs, declining profits, and difficulties in capital turnover.

Customer pain points:

In order to solve the business difficulties, the company plans to raise funds to expand its scale, optimize its services and enhance its brand by issuing bonds or asset-backed securities. However, the company lacks an effective credit rating agency to evaluate its credit status and disclose the credit report, which makes it difficult to obtain the trust and recognition of investors in the securities market and can not successfully complete the financing plan.

Project purpose:

The company entrusts Shangpu Consulting to provide credit reporting business for it. The purpose is to conduct a comprehensive, objective, fair and prudent credit assessment of the company and its bonds or asset-backed securities through professional rating methods and procedures, and reveal its Credit risk and repayment ability, and disclose the rating results to investors and regulatory agencies in a timely and accurate manner, improve its credit transparency and financing efficiency in the securities market.

Research object:

The research objects of this project include the following categories:

(I) of the company and its affiliates, including directors, supervisors, senior management, de facto controllers, beneficial owners, shareholders.5%以上股东等；

（二）该公司的主要客户、供应商、合作伙伴等；

(III) the relevant institutions, experts, media, etc. of the industry to which the company belongs;

(IV) the underwriters, sponsors, custodians, etc. of the bonds or asset-backed securities issued by the company;

(V) other third-party institutions or individuals related to the company and the bonds or asset-backed securities it issues.

This project has been investigated.100Multiple objects, including50multiple businesses and institutions,50Multiple individuals.

Project Content:

The main contents of this project include the following aspects:

(I) conduct a basic investigation of the company and its related parties to understand its registered capital, equity structure, organizational structure, business scope, main business, financial status, legal proceedings and other information;

(II) market analysis of the company's industry to understand the impact of industry scale, development trends, competitive landscape, policy environment and other factors on the company's operations;

(III) conduct credit investigations on the company's major customers, suppliers, and partners to understand their credit status, payment capabilities, and cooperative relationships;

The (IV) evaluates and analyzes the bonds or asset-backed securities issued by the company to understand the size, maturity, interest rate, guarantee method, repayment source, risk characteristics and other information;

The (V) uses a combination of qualitative and quantitative rating methods to credit the company and the bonds or asset-backed securities it issues, determine its credit rating, and prepare a rating report.

Project Value:

This project provides the company with the following values:

(I) improving the company's credit transparency in the securities market, enhancing investors' confidence and recognition of the company and its bonds or asset-backed securities, which is conducive to the successful completion of the company's financing plan, easing financial pressure and improving its operating conditions;

The (II) provided the company with professional credit assessment and risk management advice to help the company optimize its financial structure, improve operational efficiency, enhance competitiveness and promote sustainable development;

The (III) has established a good social image and brand reputation for the company, enhanced the company's position and influence in the industry, and increased customer loyalty and market share;

The (IV) provided a successful business case for Shangpu Consulting, demonstrated the professional ability and service level of Shangpu Consulting in the field of credit reporting business, and increased the market awareness and customer satisfaction of Shangpu Consulting.