Project background:

Art ceramics is a kind of ceramic product with high aesthetic value and collection value, and it is an important part of Chinese traditional culture. In recent years, with the growth of domestic and foreign market demand, the art ceramics industry has shown a rapid development trend. However, the art ceramics industry is also facing some challenges, such as product quality, style, innovation and other aspects of differentiated competition, as well as market access, credit rating, financing difficulties and other issues.

Customer pain points:

An art ceramic enterprise (hereinafter referred to as the customer) is a company specializing in the design, production, sales and exhibition of art ceramics. It has a number of well-known ceramic masters and designers at home and abroad. Its products are of various styles and excellent quality, and are deeply loved by consumers and collectors. Customers enjoy a high reputation and influence in the industry, but due to the lack of effective credit reports, customers often encounter credit risks and losses when conducting credit transactions with upstream and downstream partners, such as payment defaults, contract defaults, litigation disputes, etc. At the same time, customers are restricted or rejected when applying for bank loans or financing services from other financial institutions because they cannot provide reliable credit reports.

Project purpose:

In order to help customers solve the above-mentioned problems, Shangpu Consulting Company (hereinafter referred to as Shangpu) has been entrusted by customers to carry out credit reporting business. The business aims to provide customers with an authoritative, professional and reliable credit report through a comprehensive, accurate, objective and fair comprehensive credit assessment of customers, so that customers can effectively reduce credit risks and losses when conducting credit transactions with partners, and can improve financing efficiency and success rate when applying for financing services.

Research object:

The research objects of this project mainly include the following three categories:

Customer itself: including the customer's basic information (such as name, address, legal representative, etc.), organizational structure, business scope, main products, market share, financial status, operating results, etc;

The customer's upstream and downstream partners: including the customer's main suppliers, distributors, agents, retailers, etc., in the credit transaction with the customer has a direct or indirect relationship with the enterprise or individual;

The industry and market environment in which the customer is located: including the development status, trend, scale, competition pattern, risk factors, etc. of the art ceramics industry, as well as the external influencing factors such as policies and regulations, public opinion, consumer demand, etc.

This project investigated the customer itself and the customer's upstream and downstream partners.20data and information about the customer's industry and market environment.

Project Content:

The main contents of this project include the following aspects:

Credit rating: according to the rating standards and methods of Shangpu, the customer's credit status is quantitatively and qualitatively evaluated, and the customer's credit rating and rating opinions are given;

Credit analysis: according to the credit analysis framework of Shangpu, the customer's credit status is analyzed in depth and in detail, from the financial, operational, market, legal and other dimensions, revealing the customer's credit advantages and disadvantages, as well as the main factors affecting the customer's credit;

Credit advice: according to the credit management experience of Shangpu, it puts forward targeted credit advice to customers, including how to improve credit level, how to prevent and resolve credit risk, how to optimize credit transaction mode, etc;

Credit monitoring: According to Shangpu's credit monitoring system, regular or irregular tracking rating and analysis of the customer's credit status, timely detection and feedback of customer credit changes, to provide customers with continuous credit services.

Project Value:

This project provides value to the customer in the following areas:

Enhance the credibility and visibility of customers inside and outside the industry, enhance the mutual trust relationship between customers and partners, and promote long-term stable cooperation between customers and partners;

Reduce the risks and losses encountered by customers in credit transactions, improve the bargaining power and efficiency of customers in credit transactions, and increase customers' income and profits;

Increase the success rate and efficiency of customers when applying for financing services, reduce the cost and difficulty of customers when applying for financing services, and expand the scope of financing channels and choices for customers;

It has helped customers to establish and improve their own credit management system, improved their own credit level and competitiveness, and laid a good foundation for their future development.