Project background:

Air compressor is a kind of equipment that compresses gas or vapor to a certain pressure, which is widely used in petrochemical, manufacturing, wind power, vehicle braking and other fields. The air compressor industry has a high technical threshold and market concentration, and the industry is highly competitive. At the same time, it also faces challenges in energy conservation and environmental protection, product quality, and customer needs.

Customer pain points:

An air compressor manufacturer (hereinafter referred to as the customer) is one of the leading air compressor manufacturers in China. It mainly produces screw, reciprocating, centrifugal and other types of air compressors. Its products cover many markets at home and abroad. In recent years, customers continue to expand the scale of production and market share, but also encountered the following problems:

When customers expand into new markets and new customers, they lack in-depth understanding of the target market and customers, and it is difficult to assess the market potential and risks, as well as the customer's credit status and ability to pay.

When the customer cooperates with the existing customer, due to the uncertainty of the contract terms, payment method, delivery period, etc., the customer has overdue payment, default payment, return refund and other situations, which brings the cash flow and credit risk to the customer.

When customers conduct transactions with suppliers, partners, financial institutions, etc., due to information asymmetry and opacity, it is difficult to judge the other party's credit level and performance ability, and may encounter fraud, default, litigation and other risk events.

Project purpose:

In order to help customers solve the above problems and enhance their competitiveness and profitability in the air compressor industry, Shangpu Consulting Company (hereinafter referred to as Shangpu) provides customers with credit reporting services. The service aims to provide customers with comprehensive, accurate and timely credit reports by collecting, collating, analyzing and evaluating relevant information about the target market and customers, so as to help customers make more reasonable and effective business decisions.

Research object:

The research objects of the project include the following three categories:

The demand side of the air compressor in the customer's target market includes companies in the petrochemical, manufacturing, wind power and other industries, as well as other areas involving air compressor applications. Number of survey subjects is100Home.

Existing or potential sales targets of air compressors, including distributors, agents and end users in various regions at home and abroad. Number of survey subjects is200Home.

Customer-related suppliers, partners, financial institutions, etc., including air compressor raw materials, parts, equipment and other suppliers, as well as other enterprises and financial institutions that have cooperative relations with customers. Number of survey subjects is50Home.

Project Content:

The main contents of the project include the following aspects:

Market research: by collecting and analyzing the relevant data and information of the customer's target market, such as market size, market structure, market demand, market trends, market competition, market risks, etc., to provide customers with objective and comprehensive market analysis reports to help customers understand market conditions and opportunities.

Customer research: by collecting and analyzing relevant data and information of existing or potential air compressor sales objects of customers, such as basic customer information, customer credit records, customer financial status, customer business status, customer demand, customer satisfaction, etc., to provide customers with detailed and accurate customer credit reports to help customers assess their credit level and payment ability, develop reasonable sales strategy and risk control measures.

Related party research: by collecting and analyzing relevant data and information of suppliers, partners and financial institutions related to customers, such as basic information of related parties, credit records of related parties, financial status of related parties, business status of related parties, cooperation status of related parties, etc., to provide customers with complete and reliable credit reports of related parties, and help customers judge the credit level and performance ability of related parties, optimize related party management and cooperation models.

Project Value:

The project provides the following value to the customer:

It provides customers with an effective way to understand the target market and customers, help customers grasp market dynamics and opportunities, and improve market development and expansion capabilities.

It provides customers with effective tools to assess and control credit risk, help customers reduce the probability of late payment, default payment, return refund and other risk events, and improve the recovery rate and profit margin.

It provides customers with effective methods to optimize and improve related party management and cooperation, helps customers establish and maintain good related party relationships, and improves supply chain efficiency and synergy.

It provides an effective way to increase revenue and profits for Shangpu Consulting, helps Shangpu Consulting to enhance its visibility and influence in the air compressor industry, and enhances long-term cooperative relations with customers.