Project background:

Camellia oil is a kind of high quality edible oil, which has rich nutritional value and health care effect, and has been favored by more and more consumers in recent years. However, the camellia oil industry also faces some challenges, such as fierce market competition, uneven product quality, and low consumer awareness. In order to improve the credit level and market competitiveness of the camellia oil industry, it is necessary to conduct a comprehensive, objective and fair evaluation and monitoring of the credit status of the camellia oil enterprises.

Customer pain points:

A tea oil company is a company specializing in the production and sales of tea oil. It has its own Camellia oleifera planting base and processing plant, with excellent product quality and high market share. However, the company often encounters credit problems when cooperating or competing with other tea oil companies, such as partner default, competitor malicious slander, consumer questioning, etc. These problems have seriously affected the company's operating efficiency and brand image, and also brought legal risks and economic losses to the company. The company hopes to understand the credit status of itself and other tea oil companies through professional credit reporting services, improve its credit rating and market reputation, avoid potential credit risks, and enhance trust with partners and consumers.

Project purpose:

In August 2023, the company commissioned Shangpu Consulting to provide credit reporting business services for the following main purposes:

-Evaluate the company's own credit status, including registration information, equity structure, business status, judicial information, financial information, negative records, etc., and give the corresponding credit rating and evaluation.

-Evaluate the credit status of other tea oil companies, including partners, competitors, suppliers, customers and other related parties in the same industry, and give corresponding credit ratings and evaluations.

-Research the credit environment of the tea oil industry, including industry development trends, market size, competitive landscape, policies and regulations, risk factors, etc., and give corresponding credit recommendations and strategies.

Research object:

The research objects of this project mainly include the following two categories:

-The company and its related parties: including the company itself and its shareholders, directors, supervisors, senior managers and other natural or legal entities, as well as other tea oil enterprises that have cooperative or competitive relations with the company. The number of research subjects is about 50.

-Relevant institutions in the tea oil industry: including the China Securities Regulatory Commission, China Forestry Administration, China Food Industry Association, China Society of Food Science and Technology and other government departments and industry organizations, as well as third-party institutions such as the People's Bank of China Credit Information Center and the Prospective Industry Research Institute. The number of research subjects is about 10.

Project Content:

The main contents of this project include the following aspects:

-Data collection: Collect credit information of the company and its related parties through questionnaires, interviews, etc., including data on registration information, equity structure, operating status, judicial information, financial information, negative records, etc., and camellia oil Data on the credit environment of the industry, including data on industry development trends, market scale, competition patterns, policies and regulations, and risk factors.

-Data research: through data cleaning, collation, induction, statistics and other methods, the collected data are investigated, professional rating methods and tools are used to evaluate the credit status of the company and its related parties, and the corresponding credit rating and evaluation are given. At the same time, the credit environment of the tea oil industry is investigated, and the corresponding credit suggestions and strategies are given.

-Report writing: According to the results of data research, write professional credit reports, including project status, credit rating results, credit evaluation instructions, credit recommendations and strategies, etc., presented in the form of text, charts, attachments, etc., and provide relevant data sources and references.

Project Value:

The main value of this project is reflected in the following aspects:

-Provide the company with a comprehensive, objective and fair credit report, reflecting the credit status of the company and its related parties, enhancing the company's credit transparency and market reputation, and enhancing the company's cooperation with partners and consumers Trust.

-Provide targeted credit advice and strategies for the company, and guide the company how to improve its own credit rating and management level, avoid potential credit risks, grasp market opportunities, and achieve sustainable development.

-Provide high-quality consulting services for Shangpu Consulting Company, demonstrate the professional ability and level of Shangpu Consulting Company in the field of credit reporting business, enhance the cooperative relationship between Shangpu Consulting Company and customers, and bring Shangpu Consulting Company A good reputation and benefits.