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2024-07-15 02:07:32 来源:尚普咨询 浏览量:0
Project Background
A daily chemical company is a company specializing in the production of shampoo, shower gel, hair conditioner and other daily chemical products.2010年,目前在全国拥有20A number of production bases and sales outlets, products are exported to Europe, America, Southeast Asia and other countries and regions. The company's performance has grown steadily in recent years, but it is also facing fierce market competition and changing consumer demand.
In order to further expand market share and increase brand awareness and influence, the company plans2023年发行债券,筹集资金用于新品研发、市场推广、渠道建设等方面。为此,该公司需要委托一家专业的资信评级机构,对其进行全面、客观、公正的信用资信评估,以便向潜在的投资者提供可靠的信用信息,降低融资成本和风险。
Customer pain points
The company encountered the following problems when selecting a credit rating agency:
市场上资信评级机构众多,质量参差不齐,如何选择一家具有专业水平、行业经验和良好声誉的机构?
Are the rating methods, standards and processes of credit rating agencies scientific, reasonable and transparent? Can they fully reflect the true credit status and risk level of the company?
Can the credit rating agencies ensure the timeliness, accuracy and impartiality of the rating results? Can they track the changes of the rating objects in a timely manner and adjust the rating results in a timely manner?
资信评级机构是否能够保护该公司的商业秘密和隐私?是否能够避免利益冲突和不正当行为?
Project Purpose
The company commissioned Champu Consulting to provide credit reporting services for the following main purposes:
通过专业的资信评级机构对该公司进行全面、客观、公正的信用资信评估,为其债券发行提供可靠的信用信息支持。
Improve the company's credibility and attractiveness in the bond market and reduce financing costs and risks by obtaining reasonable credit ratings and rating reports.
通过与资信评级机构的合作,了解自身的优势和劣势,发现潜在的风险和问题,制定相应的改进措施和发展策略。
Research object
In carrying out the project, Champ Consulting mainly conducted research on the following objects:
该公司本身:包括其基本情况、经营状况、财务状况、管理状况、发展战略等方面。
该公司所属行业:包括行业概况、市场规模、竞争格局、发展趋势、政策法规等方面。
该公司的主要竞争对手:包括其基本情况、经营状况、财务状况、市场份额、优势劣势等方面。
该公司的主要客户和供应商:包括其基本情况、合作关系、信用状况、交易情况等方面。
该公司的债券发行计划:包括债券的类型、规模、期限、利率、担保方式、还本付息安排等方面。
Champ Consulting used a variety of methods to conduct its research, including:
Access public information of the company and related parties, such as annual reports, quarterly reports, announcements, websites, etc.
Access internal information about the company and related parties, such as financial statements, management reports, contractual agreements, etc.
实地考察该公司及相关方的生产基地、销售网点等。
访谈该公司及相关方的高管、员工、客户、供应商等。
咨询行业专家、分析师、监管机构等。
尚普咨询在进行调研时,共收集了约200份有效资料,访谈了约50Relevant personnel, field visits about10个地点。
Project Content
尚普咨询根据调研结果,对该公司进行了信用资信评估,主要内容包括:
评级方法和标准:尚普咨询采用了国际通用的评级方法和标准,结合该公司所属行业的特点和发展趋势,综合考虑了该公司的财务因素和非财务因素,对其进行了量化和定性的分析,形成了评级指标体系和评级模型。
评级过程和结果:尚普咨询根据评级指标体系和评级模型,对该公司进行了评分和打分,得出了初步的评级结果。然后,尚普咨询召开了信用评审委员会会议,对初步评级结果进行了审核和讨论,并通过投票表决方式确定了最终的评级结果。最终,尚普咨询给予该公司AA+的信用等级,并出具了详细的评级报告。
评级质量控制:尚普咨询在进行评级过程中,严格遵守了独立性、客观性、公正性和审慎性原则,确保了评级结果的准确性和公正性。同时,尚普咨询建立了完善的质量控制制度,包括内部审核、外部监督、信息披露等环节,确保了评级过程的规范性和透明性。
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Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
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Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
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Industry Big Data Platform
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