Project Background

A daily chemical company is a company specializing in the production of shampoo, shower gel, hair conditioner and other daily chemical products.2010years and currently owns in the country20A number of production bases and sales outlets, products are exported to Europe, America, Southeast Asia and other countries and regions. The company's performance has grown steadily in recent years, but it is also facing fierce market competition and changing consumer demand.

In order to further expand market share and increase brand awareness and influence, the company plans2023Issued bonds in 2010 to raise funds for new product research and development, marketing, channel construction and so on. To this end, the company needs to commission a professional credit rating agency to conduct a comprehensive, objective and impartial credit rating in order to provide reliable credit information to potential investors and reduce financing costs and risks.

Customer pain points

The company encountered the following problems when selecting a credit rating agency:

There are many credit rating agencies in the market, and the quality is uneven. How to choose an institution with professional level, industry experience and good reputation?

Are the rating methods, standards and processes of credit rating agencies scientific, reasonable and transparent? Can they fully reflect the true credit status and risk level of the company?

Can the credit rating agencies ensure the timeliness, accuracy and impartiality of the rating results? Can they track the changes of the rating objects in a timely manner and adjust the rating results in a timely manner?

Can the credit rating agency protect the company's trade secrets and privacy? Can it avoid conflicts of interest and improper behavior?

Project Purpose

The company commissioned Champu Consulting to provide credit reporting services for the following main purposes:

Through professional credit rating agencies to conduct a comprehensive, objective and fair credit rating of the company, to provide reliable credit information support for its bond issuance.

Improve the company's credibility and attractiveness in the bond market and reduce financing costs and risks by obtaining reasonable credit ratings and rating reports.

Through the cooperation with credit rating agencies, we can understand our own strengths and weaknesses, find potential risks and problems, and formulate corresponding improvement measures and development strategies.

Research object

In carrying out the project, Champ Consulting mainly conducted research on the following objects:

The company itself: including its basic situation, operating conditions, financial situation, management status, development strategy and so on.

The company's industry: including industry overview, market size, competitive landscape, development trends, policies and regulations.

The company's main competitors: including its basic situation, operating conditions, financial situation, market share, advantages and disadvantages, etc.

The company's main customers and suppliers: including its basic situation, cooperative relationship, credit status, transaction status, etc.

The company's bond issuance plan: including the type, size, maturity, interest rate, guarantee method, debt service arrangement, etc.

Champ Consulting used a variety of methods to conduct its research, including:

Access public information of the company and related parties, such as annual reports, quarterly reports, announcements, websites, etc.

Access internal information about the company and related parties, such as financial statements, management reports, contractual agreements, etc.

Field inspection of the company and related parties production base, sales outlets.

Interviews with senior executives, employees, customers, suppliers, etc. of the company and related parties.

Consult industry experts, analysts, regulators, etc.

In its research, Champ Consulting collected a total of about200A valid information, interviewed about.50Relevant personnel, field visits about10location.

Project Content

Based on the results of the survey, Champu Consulting conducted a credit assessment of the company, the main contents include:

Rating methods and standards: Champ Consulting has adopted internationally accepted rating methods and standards, combined with the characteristics and development trends of the company's industry, taking into account the company's financial and non-financial factors, and carried out quantitative and qualitative analysis of it, forming a rating index system and rating model.

Rating process and results: Champ Consulting scored and scored the company based on the rating index system and rating model, and came up with preliminary rating results. Then, Champ Consulting held a credit review committee meeting to review and discuss the preliminary rating results, and determined the final rating results by voting. Eventually, Champ Consulting gave the companyAA credit rating, and issued a detailed rating report.

Rating quality control: In the rating process, Champ Consulting strictly abides by the principles of independence, objectivity, impartiality and prudence to ensure the accuracy and impartiality of the rating results. At the same time, Shangpu Consulting has established a sound quality control system, including internal audit, external supervision, information disclosure and other links, to ensure the standardization and transparency of the rating process.