Project background:

热镀锌是一种在钢铁表面涂上锌层的工艺，具有防腐蚀、延长使用寿命、提高美观性等优点，广泛应用于汽车、建筑、家电等领域。我国热镀锌行业经过多年的发展，已形成了以钢铁企业和加工服务企业为主体的产业格局，但也面临着产能过剩、环保压力、市场竞争激烈等问题。

2023年8月，某热镀锌加工服务企业委托尚普咨询公司完成了基于信用资信报告业务的热镀锌行业市场调研与竞争调研项目。

客户痛点：

该客户是一家专业从事热镀锌加工服务的企业，主要为下游汽车、建筑等行业提供高质量的热镀锌产品。该客户面临的主要痛点有以下几个方面：

缺乏对热镀锌行业整体市场规模、增长速度、区域分布、细分领域等方面的全面了解，难以制定合理的发展战略和营销策略；

缺乏对热镀锌行业主要参与者（包括钢铁企业和加工服务企业）的深入调研，难以把握行业竞争格局和自身在行业中的优势和劣势；

缺乏对热镀锌行业下游客户（包括汽车、建筑等行业）的详细调查，难以了解客户的需求特点、偏好、决策因素和购买行为；

缺乏对热镀锌行业相关政策法规、技术标准、环保要求等方面的及时掌握，难以应对潜在的风险和机遇。

项目目的：

该项目旨在通过信用资信报告业务，为客户提供以下方面的信息和建议：

热镀锌行业市场规模及增长预测，包括总体规模、区域分布、细分领域等；

热镀锌行业竞争格局及竞争力评价，包括主要参与者的基本情况、市场份额、产品结构、财务状况、信用评级等；

热镀锌行业下游客户需求及满意度调研，包括客户群体划分、需求特点、偏好、决策因素、购买行为等；

热镀锌行业相关政策法规、技术标准、环保要求等影响因素调研，包括现行政策法规、未来趋势预测、技术创新动态等；

基于以上调研，为客户提供针对性的发展战略和营销策略建议，包括市场定位、产品创新、渠道拓展、品牌塑造、风险防范等。

调研对象：

该项目的调研对象主要包括以下三类：

热镀锌行业主要参与者，包括钢铁企业和加工服务企业，共计50家；

热镀锌行业下游客户，包括汽车、建筑等行业的代表性企业，共计100家；

热镀锌行业相关政策法规、技术标准、环保要求等方面的权威机构和专家，共计20家。

项目内容：

The main contents of the project include the following aspects:

Through the credit reporting business, obtain credit information of major participants in the hot-dip galvanizing industry, including registration information, equity structure, legal person employment, business status, judicial information, financial information, negative records, etc., and conduct credit ratings;

Through telephone interviews, questionnaires, on-site visits, etc., conduct in-depth research on the main participants and downstream customers in the hot-dip galvanizing industry to understand their product structure, market share, competitive advantage, customer demand, satisfaction, etc;

Through expert interviews, policy interpretation, technical research, etc., to explore the current situation and future trends of relevant policies and regulations, technical standards, environmental protection requirements and other influencing factors in the hot-dip galvanizing industry;

Based on the above research results, the use of SWOT research method, Porter's five-force model and other tools, the hot-dip galvanizing industry market opportunities and competitive threats to conduct a comprehensive assessment, and to provide customers with targeted development strategies and marketing strategy recommendations.

Project Value:

The project provides value to the customer in the following areas:

帮助客户全面了解热镀锌行业的市场现状和发展趋势，为客户制定长期发展规划提供数据支撑和参考依据；

Help customers to conduct in-depth research on the competitive landscape and competitiveness of the hot-dip galvanizing industry, and provide basis and guidance for customers to determine market positioning and competitive advantages;

Help customers to investigate the needs and satisfaction of downstream customers in the hot-dip galvanizing industry in detail, and provide direction and suggestions for customers to carry out product innovation and quality improvement;

帮助客户探究热镀锌行业相关政策法规、技术标准、环保要求等影响因素，为客户应对潜在的风险和机遇提供预警和对策；

Help customers to formulate targeted development strategies and marketing strategies, and provide methods and suggestions for customers to expand market channels and enhance brand image.