Project background:

Hot-dip galvanizing is a process of coating zinc on the surface of steel. It has the advantages of anti-corrosion, prolonging service life, and improving aesthetics. It is widely used in automobiles, construction, home appliances and other fields. After years of development, China's hot-dip galvanizing industry has formed an industrial pattern dominated by steel enterprises and processing service enterprises, but it is also facing problems such as overcapacity, environmental pressure, and fierce market competition.

In August 2023, a hot-dip galvanizing processing service enterprise commissioned Shangpu Consulting Company to complete the hot-dip galvanizing industry market research and competition research project based on credit reporting business.

Customer pain points:

The customer is a company specializing in hot-dip galvanizing processing services, mainly for the downstream automotive, construction and other industries to provide high-quality hot-dip galvanizing products. The main pain points faced by this customer are as follows:

Lack of a comprehensive understanding of the overall market size, growth rate, regional distribution, and segmentation of the hot-dip galvanizing industry, making it difficult to formulate reasonable development strategies and marketing strategies;

Lack of in-depth research on the main participants in the hot-dip galvanizing industry (including iron and steel enterprises and processing service enterprises), it is difficult to grasp the competitive landscape of the industry and its own advantages and disadvantages in the industry;

Lack of a detailed survey of downstream customers in the hot-dip galvanizing industry (including automotive, construction and other industries), making it difficult to understand customer demand characteristics, preferences, decision-making factors and purchasing behavior;

Lack of relevant policies and regulations, technical standards, environmental protection requirements and other aspects of the hot-dip galvanizing industry in a timely manner, it is difficult to deal with potential risks and opportunities.

Project purpose:

The project aims to provide customers with information and advice on the following aspects through the credit reporting business:

Market size and growth forecast of hot dip galvanizing industry, including overall size, regional distribution, sub-sectors, etc;

Evaluation of the competitive landscape and competitiveness of the hot-dip galvanizing industry, including the basic information of the main participants, market share, product structure, financial status, credit rating, etc;

Survey of downstream customer demand and satisfaction in the hot-dip galvanizing industry, including customer group division, demand characteristics, preferences, decision-making factors, purchasing behavior, etc;

Investigation of influencing factors such as relevant policies and regulations, technical standards and environmental protection requirements of the hot-dip galvanizing industry, including current policies and regulations, future trend prediction, technological innovation trends, etc;

Based on the above research, we provide customers with targeted development strategies and marketing strategy suggestions, including market positioning, product innovation, channel development, brand building, risk prevention, etc.

Research object:

The research object of the project mainly includes the following three categories:

Major players in the hot-dip galvanizing industry, including iron and steel enterprises and processing service enterprises, totaling 50;

Downstream customers in the hot-dip galvanizing industry, including representative enterprises in the automotive and construction industries, totaling 100;

There are 20 authoritative institutions and experts in the hot-dip galvanizing industry related policies and regulations, technical standards, environmental protection requirements, etc.

Project Content:

The main contents of the project include the following aspects:

Through the credit reporting business, obtain credit information of major participants in the hot-dip galvanizing industry, including registration information, equity structure, legal person employment, business status, judicial information, financial information, negative records, etc., and conduct credit ratings;

Through telephone interviews, questionnaires, on-site visits, etc., conduct in-depth research on the main participants and downstream customers in the hot-dip galvanizing industry to understand their product structure, market share, competitive advantage, customer demand, satisfaction, etc;

Through expert interviews, policy interpretation, technical research, etc., to explore the current situation and future trends of relevant policies and regulations, technical standards, environmental protection requirements and other influencing factors in the hot-dip galvanizing industry;

Based on the above research results, the use of SWOT research method, Porter's five-force model and other tools, the hot-dip galvanizing industry market opportunities and competitive threats to conduct a comprehensive assessment, and to provide customers with targeted development strategies and marketing strategy recommendations.

Project Value:

The project provides value to the customer in the following areas:

Help customers to fully understand the market status and development trend of the hot-dip galvanizing industry, and provide data support and reference for customers to formulate long-term development plans;

Help customers to conduct in-depth research on the competitive landscape and competitiveness of the hot-dip galvanizing industry, and provide basis and guidance for customers to determine market positioning and competitive advantages;

Help customers to investigate the needs and satisfaction of downstream customers in the hot-dip galvanizing industry in detail, and provide direction and suggestions for customers to carry out product innovation and quality improvement;

Help customers to explore the relevant policies and regulations, technical standards, environmental protection requirements and other influencing factors in the hot-dip galvanizing industry, and provide early warning and countermeasures for customers to deal with potential risks and opportunities;

Help customers to formulate targeted development strategies and marketing strategies, and provide methods and suggestions for customers to expand market channels and enhance brand image.