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尚普咨询:如何利用制造业单项冠军认证提升企业品牌形象和市场影响力

2024-07-18 10:42:53  来源:尚普咨询  浏览量:0

What is the manufacturing championship certification?

根据《制造业单项冠军企业培育提升专项行动实施方案》,制造业单项冠军认证是指对年营业收入4亿元以上,且主导产业突出、全球占有率前三,关键技术水平国际领先的制造业企业或产品进行认定,并给予政策支持和服务保障的专项行动。制造业单项冠军包括单项冠军示范企业和单项冠军产品两类。申请单项冠军示范企业的,相应产品的销售收入须占企业主营业务收入的70%以上;申请单项冠军产品的,只能申请一个产品。

制造业单项冠军认证的目的是什么?

制造业单项冠军认证是国家为落实中国制造20,引导制造业企业专注创新和质量提升,提升我国制造业国际竞争力,促进我国产业整体迈向全球价值链中高端而开展的培育提升专项行动。通过该认证,可以激励企业加强自主创新能力,提高产品质量和效益,增强品牌影响力和市场竞争力,推动产业结构优化升级,促进经济增长方式转变。

What is the declaration process for manufacturing individual championship certification?

根据《两部门关于开展2022年制造业单项冠军企业(产品)培育遴选和复核评价工作的通知》,制造业单项冠军认证的申报流程如下:

由企业在线填写并上传相关材料(见附件1),经组织单位审核后报送。

由工信部组织专家进行初审,并公布初审结果。

由工信部组织专家赴部分企业现场核查,并公布核查结果。

由工信部综合评定并公布最终名单。

制造业单项冠军认证的重点领域是什么?

为深入推进产业基础高级化、产业链现代化,加快推动制造强国建设,工信部列出了2022年制造业单项冠军培育遴选重点领域(见附件2),包括:

电子信息领域:集成电路、显示器件、光通信器件、传感器、智能终端等。

机械装备领域:高端数控机床、工业机器人、高端装备零部件、高端医疗设备、航空航天装备等。

新材料领域:新型显示材料、新型电池材料、新型合金材料、新型高分子材料、新型纳米材料等。

新能源汽车领域:动力电池、电机控制器、整车控制系统、充电设施等。

能源环保领域:风力发电设备、太阳能光伏设备、生物质能设备、节能环保设备等。

消费品领域:智能家居产品、智能穿戴产品、智能健康产品、高端化妆品等。

Priority will be given to recommend enterprises and products in key areas, especially those that make up for shortcomings in key areas.

如何利用制造业单项冠军认证提升企业品牌形象和市场影响力?

制造业单项冠军认证是国家对制造业优质企业的一种权威认可,具有很高的荣誉价值和市场价值。企业如何利用该认证提升自身品牌形象和市场影响力,以下是尚普咨询集团的一些方法和建议:

充分展示企业的专业化优势和创新能力。企业应在自身的官网、社交媒体、宣传资料等渠道上,突出展示自己的单项冠军认证证书和标识,以及相应的产品特点、技术水平、市场占有率等信息,向公众传递企业的专业化优势和创新能力,提高企业的知名度和美誉度。

积极参与国家和行业的相关活动和交流。企业应抓住国家和行业组织的各种活动和交流机会,如展会、论坛、研讨会等,积极展示自己的单项冠军产品和成果,与政府部门、行业协会、同行企业、客户和供应商等建立良好的沟通和合作关系,扩大企业的社会影响力和市场份额。

充分利用国家和地方的政策支持和服务保障。根据《实施方案》1规定,制造业单项冠军将享受国家和地方政府在财政支持、税收优惠、金融服务、科技创新、人才培养等方面的政策支持和服务保障。企业应及时了解相关政策内容和申请条件,积极申请享受相关政策优惠,为企业的发展提供有力的支撑。

不断提升产品质量和效益,保持市场竞争力。制造业单项冠军认证不是一劳永逸的,而是需要每三年进行一次评估复核。企业要不断加强自主创新能力,提高产品质量和效益,保持市场份额全球领先,适应市场变化和客户需求,不断完善管理制度和创新,保持市场竞争力。制造业单项冠军认证不是一劳永逸的,而是需要每三年进行一次评估复核。企业要不断加强自主创新能力,提高产品质量和效益,保持市场份额全球领先,适应市场变化和客户需求,不断完善管理制度和质量体系,防止滑坡和倒退,保持单项冠军的荣誉和地位。

总之,制造业单项冠军认证是国家对制造业优质企业的一种重要认可和支持,也是企业提升自身品牌形象和市场影响力的一种有效途径。企业应根据自身的实际情况,积极申报该认证,并充分利用该认证带来的各种优势和机遇,为我国制造业的发展做出贡献。

本文由尚普咨询集团撰写,尚普咨询集团是一家专业从事制造业单项冠军认证咨询服务的机构,拥有丰富的行业经验和专业团队,为广大制造业企业提供全方位的支持和指导。

附件:制造业单项冠军企业(产品)申报材料清单

申报表(见[模板]);

企业营业执照复印件;

企业近三年审计报告;

产品相关资质证明(如专利证书、标准证书、检测报告等);

产品相关市场数据(如销售收入、市场份额、出口额等);

产品相关技术数据(如技术水平、技术创新、技术难点等);

产品相关社会效益数据(如节能减排、安全可靠、环境友好等);

其他有利于申报的材料。

附件:2022年制造业单项冠军培育遴选重点领域




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