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2024-07-18 10:43:04 Source: Champu Consulting Visits:0
Market research is a method of collecting, analyzing and interpreting market-related data and information, which can help enterprises and organizations understand the current situation, trends, needs, preferences, competition, opportunities, etc. of the market, so as to formulate and implement effective market strategies and decisions. Market research is a scientific, systematic, objective and purposeful activity. It needs to follow certain principles and processes, use certain methods and tools, produce certain results and suggestions, and create certain value and influence.
However, market research is not just data, it can also tell us more things, such as the nature, laws, logic, value, etc. of the market. These things are often hidden behind the data and require us to use deeper thinking and more Comprehensive perspective to discover and understand. Market research is not just data, this sentence has the following meanings:
Market research is more than just collecting data, it is also asking questions. The first step in market research is to determine the purpose and questions of the market research, that is, what questions to answer, why to answer these questions, how to answer these questions. The purpose and problem of market research is the soul and direction of market research, which determines the scope and focus of market research, and it also reflects the demands and expectations of the demand side of market research. The purpose and questions of market research should be clear, specific, meaningful and feasible. It should be based on the reality and future of the market, combined with the theory and practice of the market, consider the inside and outside of the market, and involve all aspects and levels of the market.
Market research is not just about analyzing data, it is also about using tools. The second step in market research is to choose the methods and tools for market research, I .e., what methods and tools to use to collect, analyze, and interpret data and information. The methods and tools of market research are the means and carriers of market research, which determine the quality and efficiency of market research, and it also reflects the ability and level of the executive side of market research. The methods and tools of market investigation should be scientific, appropriate, effective and innovative. It should adapt to the changes and development of the market, make use of the resources and technology of the market, meet the requirements and standards of the market, and improve the competition and advantages of the market.
Market research isn't just about interpreting data, it's about providing advice. The third step of market research is to present the results and suggestions of market research, that is, what kind of results are obtained, what kind of suggestions are put forward, and how to communicate and communicate to the demand side and interest side. The results and recommendations of market research are the results and values of market research, which determine the significance and impact of market research, and it also reflects the interests and responsibilities of the value side of market research. The results and recommendations of market research should be objective, accurate, useful, and persuasive. It should be based on the analysis and interpretation of data and information, combined with the current situation and future of the market, consider the advantages and disadvantages of the market, and involve market strategies and decisions.
Market research is not only data, but also essence, law, logic and value. The ultimate goal of market research is to reveal and understand the nature, laws, logic, and value of the market, that is, what the market is, why the market is like this, how the market works, and what value the market has. The essence, law, logic, and value of the market are the core and essence of market research. It determines the characteristics and direction of the market, and it also reflects the wisdom and art of the market. The essence, law, logic and value of the market should be profound, universal, intrinsic and essential. It should transcend the appearance and phenomenon of data and information, grasp the connotation and essence of data and information, reveal the law and logic of data and information, and embody the value and significance of data and information.
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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