Internal advantages of 1. market research companies

The internal advantages of market research companies refer to the advantages or advantageous resources that market research companies have relative to competitors or industry averages, which are the core competitiveness of market research companies and the source of value creation for market research companies. The internal advantages of market research companies include the following:

1. Professional market research team

The market research team of a market research company is the core asset of a market research company and consists of people with extensive market research experience and expertise, such as project managers, market research experts, data analysts, report writers, quality controllers, etc. The market research team is able to provide customers with professional market research services, including the collection, collation, analysis and presentation of market information to help customers solve specific problems or seize specific opportunities. The professionalism and collaboration of the market research team is an important advantage of the market research company, and it is also the embodiment of the brand image and reputation of the market research company.

2. Advanced market research methods and tools

Market research methods and tools of market research companies are important resources for market research companies, and they are an important guarantee for market research companies to provide customers with high-quality market research services. The market research methods and tools of the market research company include the methods and tools of the design, execution, analysis and reporting of the market research, such as questionnaire, interview, observation, experiment, sampling, cleaning, integration, conversion, descriptive analysis, inferential analysis, predictive analysis, causal analysis, classification, clustering, regression, association, factor analysis, principal component analysis, decision tree, neural network, Excel, SPSS, R, Python, text, chart, table, picture, video, etc. The market research methods and tools of market research companies can adapt to different markets and customer needs to ensure the effectiveness and reliability of market research, as well as the insight and persuasion of market research.

3. Rich market research experience and cases

The market research experience and cases of market research companies are valuable assets of market research companies, and they are the knowledge and wisdom of market research accumulated and precipitated by market research companies. The market research experience and cases of market research companies include the process and results of market research provided by market research companies for different industries, fields, customers and problems, such as market demand analysis, market competition analysis, market opportunity analysis, market risk analysis, market strategy analysis, market decision analysis, etc. The market research experience and cases of market research companies can provide valuable reference and reference for market research companies to improve the efficiency and quality of market research, as well as the innovation and differentiation of market research.

Internal Weaknesses of 2. Market Research Firms

The internal disadvantage of the market research company refers to the disadvantage or inferior resources of the market research company relative to the competitor or the industry average, which are the core weakness of the market research company and the development obstacle of the market research company. The internal disadvantages of market research companies include the following:

1. Limited market research resources and capabilities

The market research resources and capabilities of the market research company are the basis and conditions of the market research company. They include the human, financial, material, and technical resources and capabilities of the market research company, such as the scale, quality, structure, training, and incentives of the market research team. Wait, the funds, equipment, venues, software, etc. of the market research company, the technology, patents, standards, and certifications of the market research company. The market research resources and capabilities of market research companies are often limited by the scale, history, region, industry and other factors of market research companies, resulting in limited market research resources and capabilities, unable to meet the diversified and personalized needs of the market and customers, and unable to compete and cooperate effectively with competitors.

2. Inefficient market research process and management

The market research process and management of the market research company are the core and key of the market research company, and they determine the efficiency and quality of the market research service of the market research company. The market research process and management of the market research company includes the planning, organization, coordination, control and evaluation of the market research project, such as the determination and communication of the objectives and scope of the market research project, the allocation and decomposition of the team and tasks of the market research project, the control and optimization of the progress and cost of the market research project, the detection and improvement of the quality and risk of the market research project, the production and presentation of the results and reports of the market research project. The market research company's market research process and management are often affected by the market research company's culture, system, mechanism, tools and other factors, resulting in the market research company's market research process and management inefficient, can not guarantee the smooth progress of market research projects and high-quality delivery, but also can not improve the efficiency and quality of market research company's market research services.

3. A single market research service and model

Market research services and models of market research companies are the characteristics and advantages of market research companies, and they embody the market positioning and value proposition of market research companies. The market research service and mode of the market research company include the type, field, content, form and method of the market research provided by the market research company, such as whether the market research company provides quantitative or qualitative market research, industry or field market research, basic or in-depth market research, standard or customized market research, is it online or offline market research, etc. The market research services and models of market research companies are often constrained by the experience, capabilities, resources and other factors of market research companies, resulting in a single market research service and model, unable to adapt to the changes and needs of the market and customers, and unable to effectively distinguish and compete with competitors.