Enterprise single champion refers to an enterprise with obvious advantages and leading position in a certain field or industry, which is the object of national key support and cultivation. The application and identification of enterprise single champion is an important policy work, which aims to encourage enterprises to strengthen independent innovation, enhance core competitiveness, promote the optimization and upgrading of industrial structure, and promote high-quality economic development. According to the "Guiding Opinions of the State Council on Promoting the Healthy Development of Small and Medium-sized Enterprises" and the "Notice of the Ministry of Industry and Information Technology on Carrying out the Cultivation of Enterprise Individual Champions in 2019" and other relevant documents, the application and identification of enterprise individual champions requires enterprises to meet the following conditions:

It has strong market competitiveness in its field or industry, and its market share, sales revenue, profit and other indicators are among the best in similar products;

In the field or industry has a high technological innovation ability, with independent intellectual property rights, core technology, standards, product quality, performance, function, etc. to reach the international advanced level;

It has good social benefits in its field or industry, and its products meet the requirements of energy conservation, environmental protection, safety and health of the country and industry, and create significant value for the society and users;

It has strong development potential in its field or industry, and its products have large market demand and growth space, which can lead and drive the development of related industries.

The application and identification of enterprise single champion is a complex and professional work, which requires enterprises to fully understand the policy requirements, accurately grasp the application conditions, scientifically plan the application projects, carefully prepare the application materials, and fully prepare the evaluation and defense, so as to obtain the recognition and support of the government. In order to help enterprises successfully complete the application and accreditation work, professional consulting agencies can provide enterprises with individual champion application counseling services, including project planning, application materials preparation, evaluation preparation, etc. Shangpu Consulting Group is a leading domestic enterprise single champion application counseling organization, with rich experience and professional team, which provides effective help for many enterprises to successfully apply for single champion. However, in the process of applying for counseling for individual champions, there are also some common misunderstandings. If you do not pay attention, it may affect the effect and result of the application. Based on the practical experience of Shangpu Consulting Group, this paper analyzes the five misunderstandings of the application guidance of the enterprise's single champion, in order to provide some reference and suggestions for the enterprises that intend to apply for the single champion.

Misunderstanding 1: blindly follow the trend, do not consider their own characteristics and advantages

The application and identification of enterprise single champion is a policy work, which is closely related to the development strategy, goal and direction of the enterprise. Before applying for a single championship, an enterprise should choose its own field or industry according to its own characteristics and advantages, clarify its own positioning and goals, and formulate a reasonable declaration plan. If enterprises blindly follow the trend and choose fields or industries at will, without considering their own conditions and capabilities, it may lead to the following problems:

The declared project does not match the core business of the enterprise, which cannot reflect the true level and advantages of the enterprise, and it is difficult to obtain the approval of the evaluation experts;

The declared project is inconsistent with the development plan of the enterprise, which can not provide effective support and guidance for the long-term development of the enterprise, and it is difficult to realize the benefits of the policy;

The declared projects are inconsistent with the needs and trends of the market, and cannot provide a strong guarantee and motivation for the company's market expansion and competitive advantage, and it is difficult to achieve economic benefits.

Therefore, before applying for a single championship, enterprises should fully investigate and analyze their own situation and environment, identify their own advantages and characteristics, choose their own fields or industries, and avoid blindly following the trend and not considering their own characteristics and advantages.

Misunderstanding 2: only pay attention to the form, do not pay attention to the content

The application and identification of a single champion of an enterprise is a professional work, which requires the enterprise to submit a series of application materials, including declaration forms, project specifications, financial statements, patent certificates, product samples, etc. Application materials are the window and business card for enterprises to show themselves to the government and evaluation experts, and are an important basis for application and identification. Therefore, enterprises in the preparation of application materials, should pay attention to the following points:

The application materials should be complete, true and accurate, conform to the policy requirements and format specifications, and must not have false, exaggerated, or misleading content, otherwise it will affect the credibility and effect of the application;

The application materials should highlight the key points, focus and bright spots, reflect the advantages and characteristics of the enterprise in its field or industry, highlight the innovation ability, market competitiveness and social benefits of the enterprise, and attract the attention and interest of the evaluation experts;

The application materials should have clear logic, reasonable structure and fluent language, so as to avoid duplication, redundancy, contradiction and error, so that the evaluation experts can quickly, accurately and comprehensively understand the situation of the enterprise and the content of the project.

However, when preparing application materials, some enterprises only pay attention to the form, not the content, and ignore the quality and effect of the application materials, which may lead to the following problems:

The application materials are incomplete, untrue and inaccurate, and there are false, exaggerated and misleading contents, which damage the reputation and image of the enterprise and reduce the success rate of the application;

The application materials do not highlight the key points, focus or bright spots, do not reflect the advantages and characteristics of the enterprise, do not attract the attention and interest of evaluation experts, and reduce the influence of the application;

The application materials are not logically clear, not reasonable in structure, not fluent in language, and there are repetitions, redundancies, contradictions, errors, etc., which make it difficult for review experts to quickly, accurately and comprehensively understand the situation of the company and the content of the project, which reduces the credibility of the application.

Therefore, enterprises in the preparation of application materials, should pay attention to the content, not only pay attention to the form, to avoid only pay attention to the form, do not pay attention to the content of the misunderstanding.

Myth 3: Only focus on the results, do not attach importance to the process

The application and identification of a single champion of an enterprise is a long-term work, which requires the enterprise to participate and cooperate in the whole process from the preparation before the declaration, to the submission in the declaration, and then to the follow-up after the declaration, so as to ensure the smooth progress and effective implementation of the declaration. In the process of applying for a single championship, enterprises should pay attention to the following points:

Preparation before declaration: enterprises should pay attention to the policy trends in time, understand the declaration conditions and requirements, formulate declaration plans, sort out declaration items, collect declaration materials, conduct self-assessment and optimization, and make full preparations for declaration;

Submission in declaration: enterprises should submit declaration materials on time as required, maintain good communication and contact with the government and evaluation experts, timely feedback and solve problems, and provide guarantee for the smooth progress of declaration;

Follow-up after declaration: enterprises should actively participate in the evaluation and defense, show the strength and achievements of enterprises, respond to the doubts and suggestions of evaluation experts, and strive for opportunities for the successful identification of declaration; enterprises should also perform relevant obligations and responsibilities in accordance with policy requirements, such as regular reports, acceptance of supervision, participation in exchanges, etc., to provide support for the effective implementation of the declaration.

However, in the process of applying for a single championship, some enterprises only pay attention to the results, do not pay attention to the process, and ignore the participation and cooperation of the whole process of declaration, which may lead to the following problems:

Inadequate preparation before declaration, resulting in the declared project does not meet the policy requirements, the declared materials are not perfect, and the effect of the declaration is not ideal;

The submission in the declaration is not timely, resulting in the declaration of materials do not conform to the format specifications, the declaration of the problem is not resolved in a timely manner, the progress of the declaration is not smooth;

The follow-up after the declaration was not active, resulting in the unsuccessful review and defense of the declaration, the failure to pass the declaration and the ineffective implementation of the declaration.

Therefore, in the process of applying for a single championship, enterprises should pay attention to the process, not only pay attention to the results, and avoid the misunderstanding of focusing only on the results and not paying attention to the process.

Myth four: only rely on consulting, not independent innovation

The application and identification of enterprise single champion is an innovative work, which requires the enterprise to have high technological innovation ability in its field or industry, with independent intellectual property rights, core technology, standards, etc., and the product quality, performance and function reach the international advanced level. In the process of applying for a single championship, enterprises should pay attention to the following points:

Enterprises should take innovation as the driving force, constantly improve their own technical level and product quality, enhance the ability of independent innovation, form independent intellectual property rights, core technology, standards, etc., and create their own brands and characteristics;

Enterprises should be innovation-oriented, closely follow the needs and trends of the market, develop products that meet the needs and preferences of users, enhance their market competitiveness and social benefits, and create their own value and contribution;

Enterprises should take innovation as the goal, actively participate in international exchanges and cooperation, learn from foreign advanced technology and experience, improve their international influence and status, and achieve their own development and breakthroughs.

However, in the process of applying for a single championship, some enterprises only rely on consultation, do not innovate independently, and ignore the innovation and substance of the declaration, which may lead to the following problems:

Enterprises only rely on the technical support and services of consulting agencies, do not form their own technical advantages and characteristics, do not build their own brand and image, it is difficult to reflect their own innovation ability and level;

Enterprises only rely on the market analysis and suggestions of consulting agencies, do not develop products that meet their own positioning and goals, do not meet the needs and preferences of users, and are difficult to reflect their market competitiveness and social benefits;

Enterprises only rely on the international cooperation and exchanges of consulting institutions, do not actively participate in international competition and cooperation, do not learn from foreign advanced technology and experience, it is difficult to reflect their international influence and status.

Therefore, in the process of applying for a single championship, enterprises should innovate independently, not only rely on consulting, and avoid the misunderstanding of relying only on consulting and not independent innovation.

Myth 5: Only look at the present, not the long-term

The application and identification of enterprise single champion is a strategic work, which requires enterprises to plan their own development direction and goals from a long-term perspective, make use of policy support and preferential treatment, promote the optimization and upgrading of their own industrial structure, and promote their own high-quality economic development. In the process of applying for a single championship, enterprises should pay attention to the following points:

Enterprises should be guided by strategy, clarify their own development vision and mission, formulate their own development strategies and plans, determine their own development direction and goals, and provide clear guidance and basis for declaration;

Enterprises should be driven by strategy, make full use of policy support and preferential treatment, increase their own investment and expenditure, strengthen their own construction and improvement, improve their own ability and level, and provide strong guarantee and motivation for declaration;

Enterprises should take the strategy as the purpose, actively implement the policy requirements and suggestions, continuously optimize their own products and services, continuously innovate their own technologies and models, continuously improve their own efficiency and quality, and provide lasting support and motivation for the declaration.

However, in the process of applying for a single championship, some enterprises only look at the present and do not seek the long-term, ignoring the strategic and long-term nature of the declaration, which may lead to the following problems:

Enterprises only look at the immediate interests, do not have a clear vision and mission of their own development, do not formulate their own development strategies and plans, do not determine their own development direction and goals, resulting in the lack of guidance and basis for declaration;

Enterprises only look at the immediate cost, do not make full use of policy support and preferential treatment, do not increase their own investment and expenditure, do not strengthen their own construction and improvement, do not improve their own ability and level, resulting in the lack of guarantee and motivation of declaration;

Enterprises only look at the immediate effect, do not actively implement policy requirements and suggestions, do not continuously optimize their own products and services, do not continuously innovate their own technologies and models, and do not continuously improve their own efficiency and quality, resulting in a lack of support and motivation for declaration.

Therefore, in the process of applying for a single championship, enterprises should seek long-term, not only look at the present, and avoid the misunderstanding of only looking at the present and not seeking long-term.

Conclusion

Enterprise single champion is the object of national key support and cultivation, and is an important opportunity and opportunity for enterprise development. Enterprise single champion application guidance is a series of services provided by professional consulting agencies for enterprises interested in applying for single champion, which is an important help and support for enterprise application and identification. Shangpu Consulting Group is a leading domestic enterprise single champion application counseling organization, with rich experience and professional team, which provides effective help for many enterprises to successfully apply for single champion. Based on the practical experience of Shangpu Consulting Group, this paper analyzes the five misunderstandings of the application and guidance of the enterprise's single champion, hoping to provide some reference and suggestions for the enterprises that intend to apply for the single champion, help enterprises avoid misunderstandings, improve the success rate of declaration, and realize the honor and benefit of the single champion.