A manufacturing individual champion refers to an enterprise that has long focused on certain product segments of the manufacturing industry, has internationally leading production technology or technology, and has a global or domestic market share of individual products. It is the cornerstone of the innovation and development of the manufacturing industry. An important manifestation of competitiveness. China's Ministry of Industry and Information TechnologySince 2016, the selection and identification of single champion enterprises in the manufacturing industry has been carried out, aiming to accelerate the cultivation of a number of single champion enterprises in the manufacturing industry and promote the high-quality development of the manufacturing industry. As of September 2023, my country has identified 1186 manufacturing single champion companies, covering machinery, electronics, chemicals, light industry, textiles, building materials and other industries. These companies have demonstrated strong innovation in their respective segments. Ability and market competitiveness.

Shangpu Consulting is a consulting organization specializing in the application and guidance of individual champions in the manufacturing industry. It has many years of industry experience and professional team. It has provided professional, efficient and considerate services for many manufacturing enterprises and helped nearly 100 enterprises to successfully apply for individual champions. Shangpu Consulting believes that the three core elements of enterprise single champion application guidance are product positioning, data support and material writing. These three elements are interrelated, support each other, and are indispensable. They are the key to successful application.

1. product positioning

Product positioning means that an enterprise determines its target market, target customers and product characteristics according to its own advantages and market needs, so as to form a unique competitive advantage in the market. Product positioning is the prerequisite and basis for declaring a single champion, and it is also an important symbol to distinguish between a single champion enterprise and an ordinary enterprise. Product positioning requires enterprises to have clear strategic objectives, clear market positioning, outstanding product characteristics, continuous innovation ability and stable market share.

There are many methods of product positioning, such as market segmentation, differentiation, and centralization. According to the characteristics of different industries and different enterprises, Shangpu Consulting adopts flexible methods to help enterprises position their products and ensure that their products meet the identification standards of individual champions, which has obvious competitive advantages. Champ Consulting's product positioning services include the following:

Market research: through the collection and analysis of industry data, market data, competitor data, etc., to understand the market size, structure, trends, needs, opportunities and challenges, to provide an objective basis for product positioning.

Product analysis: Through a comprehensive evaluation of the company's products, identify the strengths and weaknesses of the product, determine the core value and differentiation characteristics of the product, and provide internal support for product positioning.

Target market: Through the analysis of market segmentation, select the most suitable target market for the enterprise, clarify the characteristics and needs of the target customers, and provide external guidance for product positioning.

Product positioning: comprehensive market research, product analysis and the results of the target market, determine the product positioning strategy, including product name, image, brand, price, channel, publicity, etc., to provide specific solutions for product positioning.

2. Data Support

Data support refers to the collection, collation, analysis and display of relevant data to prove that their products meet the identification standards of individual champions, have the international leading or domestic leading level, have a high market share and profit margin, and have strong innovation ability and social benefits. Data support is the core and key to declare a single champion, and it is also an important basis for review experts and the Ministry of Industry and Information Technology. Data support requires enterprises to have a sound data management system, reliable data sources, scientific data analysis methods, clear data display methods, and sufficient data demonstration process.

Data support includes the following aspects:

Product technology or process level: by comparing the technical or process indicators of similar products at home and abroad, such as performance, quality, efficiency, reliability, safety, environmental protection, etc., to prove that their products have the international leading or domestic leading level, with obvious technical or technological advantages.

Product market share: by providing authoritative market research reports or certification certificates from third-party organizations, it is proved that its products are in the forefront of the global or domestic market share and have strong market competitiveness.

Product profit margin: by providing financial statements or audit reports, to prove that their products have a high profit margin, with better economic benefits.

Product innovation ability: by providing patent certificates, science and technology award certificates, scientific research project certificates, etc., to prove that their products have strong innovation ability, high technical content and added value.

Product social benefits: by providing energy saving and emission reduction certificates, quality reputation certificates, social responsibility certificates, etc., to prove that their products have good social benefits, high social value and public recognition

3. material writing

Material writing refers to the preparation of application materials that meet the specifications, including application forms, application reports, attachment materials, etc., according to the application requirements and evaluation standards of individual champions, so as to submit the application to the Ministry of Industry and Information Technology for expert review and review. Material writing is the last step to declare a single champion, and it is also an important way to show the corporate image and strength. Material writing requires enterprises to have good writing ability, rigorous logical thinking ability, complete material structure, clear material content and standardized material format.

The steps of material writing include the following aspects:

Declaration form: the declaration form is the basic information of the declaration materials, including the basic information of the enterprise, the basic information of the product, the declaration reason, the declaration commitment, etc., which is required to be complete, accurate and true, and meet the template requirements of the declaration form.

Declaration report: the declaration report is the main content of the declaration materials, including product positioning, data support, development planning, etc., requiring detailed, objective and powerful writing, in line with the template requirements of the declaration report.

Attachment materials: Attachment materials are supplementary contents of application materials, including market research reports, patent certificates, financial statements, social responsibility certificates, etc. They are required to be complete, effective and relevant, and meet the template requirements of attachment materials.

Shangpu Consulting has a professional material writing team, which customizes the application materials for enterprises according to the characteristics of different enterprises and different products, so as to ensure that the application materials meet the application requirements and evaluation standards of individual champions, which is highly targeted and persuasive. Champ Consulting's material writing services include the following:

Material planning: through the analysis of application requirements and evaluation criteria, the writing plan of application materials is formulated, including the structure, content and format of materials, so as to provide a framework for material writing.

Material writing: through sorting out product positioning, data support, development planning, etc., prepare declaration forms, declaration reports, attachment materials, etc. to provide content for material writing.

Material modification: through the review, proofreading and modification of the application materials, the text, logic and data of the application materials are optimized to provide quality for material writing.

Material submission: complete the submission of application materials through printing, binding and sending of application materials, and provide results for material writing.

Conclusion

The single champion of manufacturing industry is an important driving force for the high-quality development of manufacturing industry and an effective way to enhance the competitiveness of manufacturing industry. The application guidance of enterprise single champion is a professional service to help enterprises successfully declare single champion, and it is a necessary condition to improve the success rate of enterprise declaration. Shangpu Consulting is a consulting organization specializing in the application guidance of individual champions in the manufacturing industry. It provides guidance services for enterprises on three core elements, including product positioning, data support and material writing, and has helped nearly 100 enterprises to successfully apply for individual champions. This article introduces the service content and method of Shangpu Consulting, analyzes the importance and specific methods of these three elements, and puts forward some practical suggestions in order to provide reference for enterprises that intend to declare a single champion.