Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

400-969-2866

尚普咨询:企业单项冠军申请辅导的三大核心要素

2024-07-18 10:43:11  来源:尚普咨询  浏览量:0

制造业单项冠军是指长期专注于制造业某些细分产品市场,生产技术或工艺国际领先,单项产品市场占有率位居全球或国内前列的企业,是制造业创新发展的基石,是制造业竞争力的重要体现。中国工业和信息化部自2016年起开展了制造业单项冠军企业遴选认定工作,旨在加快培育一批制造业单项冠军企业,推动制造业高质量发展。截至2023年9月,我国已认定了1186家制造业单项冠军企业,涵盖了机械、电子、化工、轻工、纺织、建材等多个行业,这些企业在各自的细分领域展现了强大的创新能力和市场竞争力。

尚普咨询是一家专业从事制造业单项冠军申请辅导的咨询机构,拥有多年的行业经验和专业团队,为众多制造业企业提供了专业、高效、贴心的服务,帮助了近百家企业成功申报单项冠军。尚普咨询认为,企业单项冠军申请辅导的三大核心要素是产品定位、数据支撑和材料撰写,这三个要素相互关联,相互支撑,缺一不可,是申报成功的关键。

一、产品定位

产品定位是指企业根据自身的优势和市场的需求,确定自己的目标市场、目标客户和产品特征,从而在市场中形成独特的竞争优势。产品定位是申报单项冠军的前提和基础,也是区分单项冠军企业和普通企业的重要标志。产品定位要求企业有明确的战略目标,有清晰的市场定位,有突出的产品特色,有持续的创新能力,有稳定的市场占有率。

产品定位的方法有多种,如市场细分法、差异化法、集中化法等。尚普咨询根据不同行业和不同企业的特点,采用灵活的方式,帮助企业进行产品定位,确保产品符合单项冠军的认定标准,具有明显的竞争优势。尚普咨询的产品定位服务包括以下几个方面:

市场调研:通过收集和分析行业数据、市场数据、竞争对手数据等,了解市场的规模、结构、趋势、需求、机会和挑战,为产品定位提供客观依据。

产品分析:通过对企业的产品进行全面的评估,识别产品的优势和劣势,确定产品的核心价值和差异化特征,为产品定位提供内在支撑。

目标市场:通过对市场细分的分析,选择最适合企业的目标市场,明确目标客户的特征和需求,为产品定位提供外部导向。

产品定位:综合市场调研、产品分析和目标市场的结果,确定产品的定位策略,包括产品的名称、形象、品牌、价格、渠道、宣传等,为产品定位提供具体方案。

二、数据支撑

数据支撑是指企业通过收集、整理、分析、展示相关的数据,证明自己的产品符合单项冠军的认定标准,具有国际领先或国内前列的水平,具有较高的市场占有率和利润率,具有较强的创新能力和社会效益。数据支撑是申报单项冠军的核心和关键,也是评审专家和工信部审核的重要依据。数据支撑要求企业有完善的数据管理系统,有可靠的数据来源,有科学的数据分析方法,有清晰的数据展示方式,有充分的数据论证过程。

数据支撑的内容包括以下几个方面:

产品技术或工艺水平:通过对比国内外同类产品的技术或工艺指标,如性能、质量、效率、可靠性、安全性、环保性等,证明自己的产品具有国际领先或国内前列的水平,具有明显的技术或工艺优势。

产品市场占有率:通过提供权威的市场调研报告或第三方机构的认证证书,证明自己的产品在全球或国内的市场占有率位居前列,具有较强的市场竞争力。

产品利润率:通过提供财务报表或审计报告,证明自己的产品具有较高的利润率,具有较好的经济效益。

产品创新能力:通过提供专利证书、科技奖励证书、科研项目证书等,证明自己的产品具有较强的创新能力,具有较高的技术含量和附加值。

产品社会效益:通过提供节能减排证书、质量信誉证书、社会责任证书等,证明自己的产品具有较好的社会效益,具有较高的社会价值和公众认可度

三、材料撰写

材料撰写是指企业根据单项冠军的申报要求和评审标准,编写符合规范的申报材料,包括申报表、申报报告、附件材料等,以便向工信部提交申报,接受专家评审和审核。材料撰写是申报单项冠军的最后一步,也是展示企业形象和实力的重要途径。材料撰写要求企业有良好的文字表达能力,有严谨的逻辑思维能力,有完整的材料结构,有清晰的材料内容,有规范的材料格式。

材料撰写的步骤包括以下几个方面:

申报表:申报表是申报材料的基本信息,包括企业基本信息、产品基本信息、申报理由、申报承诺等,要求填写完整、准确、真实,符合申报表的模板要求。

申报报告:申报报告是申报材料的主要内容,包括产品定位、数据支撑、发展规划等,要求撰写详实、客观、有力,符合申报报告的模板要求。

附件材料:附件材料是申报材料的补充内容,包括市场调研报告、专利证书、财务报表、社会责任证书等,要求提供完备、有效、相关,符合附件材料的模板要求。

尚普咨询拥有专业的材料撰写团队,根据不同企业和不同产品的特点,为企业量身定制申报材料,确保申报材料符合单项冠军的申报要求和评审标准,具有高度的针对性和说服力。尚普咨询的材料撰写服务包括以下几个方面:

材料规划:通过对申报要求和评审标准的分析,制定申报材料的撰写计划,包括材料的结构、内容、格式等,为材料撰写提供框架。

材料撰写:通过对产品定位、数据支撑、发展规划等的梳理,编写申报表、申报报告、附件材料等,为材料撰写提供内容。

材料修改:通过对申报材料的审阅、校对、修改,优化申报材料的文字、逻辑、数据等,为材料撰写提供质量。

材料提交:通过对申报材料的打印、装订、寄送,完成申报材料的提交,为材料撰写提供结果。

Conclusion

制造业单项冠军是制造业高质量发展的重要推动力,是提升制造业竞争力的有效途径。企业单项冠军申请辅导是帮助企业成功申报单项冠军的专业服务,是提高企业申报成功率的必要条件。尚普咨询是一家专业从事制造业单项冠军申请辅导的咨询机构,为企业提供了产品定位、数据支撑和材料撰写等三大核心要素的辅导服务,帮助了近百家企业成功申报单项冠军。本文介绍了尚普咨询的服务内容和方法,分析了这三个要素的重要性和具体方法,并提出了一些实用的建议,以期为有意申报单项冠军的企业提供参考。



User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).