Taking Shangpu Consulting Company as an example, this paper introduces its professional ability and successful experience in providing enterprise single champion application counseling service, and analyzes its consulting services such as market research, project feasibility study, risk assessment, application material compilation, etc. to help customers fully understand the application requirements and process of manufacturing single champion project, analyze their own advantages and disadvantages, and formulate reasonable application strategies and schemes, methods and steps to improve the customer's reporting level and ability to increase the acceptance rate. The purpose of this paper is to provide reference and reference for the enterprises that intend to declare the single champion project of manufacturing industry, and also to provide suggestions for the improvement and optimization of service quality for the consulting service institutions.

Manufacturing individual champion refers to the global or domestic market share in the forefront, with strong innovation ability and brand influence of manufacturing enterprises or products. The single champion of manufacturing industry is an important part of high-quality enterprises in the manufacturing industry, an important driving force for the transformation and upgrading of the manufacturing industry, and an important support for the construction of a manufacturing power. Since 2015, the Ministry of industry and information technology of the people's Republic of China has organized and carried out the selection, identification, review and evaluation of manufacturing single champion enterprises every year, aiming to accelerate the cultivation of a number of manufacturing single champion enterprises and enhance the core competitiveness of manufacturing industry. By the end of 2022, a total of 1068 enterprises (products) had been recognized as individual champions in the manufacturing industry, covering machinery, electronics, chemical industry, light industry, textile, building materials and other manufacturing fields, forming a number of manufacturing brands with international competitiveness.

The application conditions and standards for individual championship projects in the manufacturing industry are relatively strict, mainly including the following aspects:

Adhere to professional development, long-term focus and deep plowing in a certain link of the industrial chain or a certain product field.

The market share is the world's leading, the market share of products applied by enterprises ranks among the top three in the world, and the market share of individual products ranks among the top five in the country and the first in the province.

Strong innovation ability, the company's production technology and technology are internationally leading, attach importance to R & D investment, have core independent intellectual property rights, and lead or participate in the formulation of technical standards in related fields.

The quality and efficiency are high, the quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises.

Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and production safety management system.

In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.

Formulate and implement brand strategy, establish a perfect brand cultivation management system, and achieve good results.

The announcement gives priority to enterprises with brand building and cultivation demonstration of the Ministry of Industry and Information Technology and provincial quality benchmarking.

The process and method of applying for a single championship project in the manufacturing industry is more complicated, including the following steps:

Voluntary declaration of enterprises. Eligible enterprises can voluntarily declare manufacturing single champion demonstration enterprises or single champion products according to their own conditions, fill in the declaration form and submit the declaration materials.

Provincial preliminary examination. Provincial departments in charge of industry and information technology or central enterprises shall conduct a preliminary examination of the declared enterprises (products), examine the authenticity, integrity and standardization of the application materials, and form a list of preliminary examination opinions and recommend.

National review. The Ministry of Industry and Information Technology of the people's Republic of China organizes experts to conduct online review and on-site verification of enterprises (products) that have passed the preliminary examination, comprehensively inspect the market share, innovation ability, quality and efficiency and other indicators of enterprises (products), and form a list of evaluation opinions and identification.

Public announcement. The Ministry of industry and information technology of the people's Republic of China will publicize the list of single champion enterprises (products) in the manufacturing industry, accept social supervision, and officially announce it after no objection.

Dynamic management. The Ministry of Industry and Information Technology of the people's Republic of China reviews and evaluates the recognized single champion enterprises (products) in the manufacturing industry every year, and carries out the transfer or cancellation of the identification of enterprises (products) that do not meet the conditions or standards, and supplements or adjusts the identification of newly added or changed enterprises (products).

The application competition of single champion project in manufacturing industry is fierce, and the number of enterprises (products) declared every year far exceeds the number of recognized enterprises (products). Therefore, how to improve the success rate of declaration is an important issue for enterprises that intend to declare the project. In order to help these companies solve this problem, some professional consulting service agencies provide corporate single champion application counseling services, including market research, project feasibility studies, risk assessment, and application materials compilation. These services are designed to help companies fully understand the declaration requirements and processes of individual championship projects in the manufacturing industry, analyze their own strengths and weaknesses, formulate reasonable declaration strategies and plans, and improve the declaration level and capabilities of enterprises, thereby increasing the admission rate. Taking Shangpu Consulting Company as an example, this paper introduces its professional ability and successful experience in providing counseling services for the application of individual champions in enterprises.

Shangpu Consulting Company is a professional manufacturing consulting service organization. It was established in 2008 and is headquartered in Beijing. It has a high-quality consulting team composed of industry experts, technical experts, and management experts to provide manufacturing companies with a full range of Consulting services, including strategic planning, market analysis, technological innovation, brand building, quality management, project declaration, etc. Shangpu Consulting Company has rich experience and good reputation in the application and guidance of individual championship projects in the manufacturing industry. Since 2015, it has provided more than 100 enterprises (products) with the application and guidance service of individual championship in the manufacturing industry. Among them, more than 60 enterprises (products) have successfully won the recognition of individual championship in the manufacturing industry, and the success rate of application has reached more than 60%, which is far higher than the industry average.

The following methods and steps are mainly used by Champ Consulting in providing counseling services for the application of individual champions for enterprises:

Market research. By collecting and analyzing data and information from relevant industries and markets at home and abroad, Shangpu Consulting conducts in-depth research and evaluation on the market environment, competitive situation and development trend of the declared enterprises (products), so as to provide objective, accurate and comprehensive market analysis reports for the declared enterprises (products), and help the declared enterprises (products) to determine the declaration objectives and directions, Select the appropriate declaration categories and fields.

Project feasibility study. Through the systematic evaluation and comparison of the production technology, process, quality, innovation and brand of the declared enterprise (product), Shangpu Consulting Company quantitatively calculates and analyzes the market share, innovation ability, quality benefit and other indicators of the declared enterprise (product), and provides a scientific, reasonable and feasible project feasibility study report for the declared enterprise (product), help enterprises (products) to declare clearly the advantages and disadvantages, and put forward suggestions and measures for improvement and optimization.

Risk assessment. Shangpu Consulting Company identifies, analyzes, evaluates and controls the risks faced by the declared enterprise (product) in terms of policy, law, market, technology, finance, environment, safety, etc., to provide comprehensive and detailed for the declared enterprise (product), Effective risk assessment report helps the declared enterprise (product) to avoid and reduce the declaration risk, and enhance the confidence and grasp of the declaration.

Preparation of declaration materials. By sorting out, sorting out, summarizing and optimizing the relevant information of the declared enterprise (product), Shangpu Consulting Company prepares standardized, complete and high-quality declaration materials for the declared enterprise (product) in accordance with the declaration requirements and standards of the Ministry of Industry and Information Technology, including application forms, application forms, market analysis reports, project feasibility study reports, risk assessment reports, financial statements, intellectual property certificates, technical standard certificates, quality assurance certificates, safety production certificates, etc., to ensure the authenticity and legality of the application materials, Effectiveness and strength.