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如何利用咨询公司的单项冠军申请辅导提高通过率

2024-07-18 10:43:14 来源：尚普咨询浏览量：0

本文以尚普咨询公司为例，介绍了其在提供企业单项冠军申请辅导服务方面的专业能力和成功经验，分析了其利用市场调研、项目可行性研究、风险评估、申报材料编写等咨询服务，帮助客户全面了解制造业单项冠军项目的申报要求和流程，分析客户自身的优势和劣势，制定合理的申报策略和方案，提升客户的申报水平和能力，从而提高录取率的方法和步骤。本文旨在为有意申报制造业单项冠军项目的企业提供参考和借鉴，同时也为咨询服务机构提供改进和优化服务质量的建议。

制造业单项冠军是指在全球或国内市场占有率位居前列，具有较强的创新能力和品牌影响力的制造业企业或产品。制造业单项冠军是制造业优质企业的重要组成部分，是制造业转型升级的重要推动力，是制造业强国建设的重要支撑。国家工信部自2015年起，每年组织开展制造业单项冠军企业遴选认定和复核评价工作，旨在加快培育一批制造业单项冠军企业，提升制造业核心竞争力。截至2022年底，共有1068家企业（产品）获得制造业单项冠军认定，涵盖了机械、电子、化工、轻工、纺织、建材等多个制造业领域，形成了一批具有国际竞争力的制造业品牌。

制造业单项冠军项目的申报条件和标准较为严格，主要包括以下几个方面：

坚持专业化发展，长期专注并深耕于产业链某一环节或某一产品领域。

市场份额全球领先，企业申请产品的市场占有率位居全球前三，个别产品市场份额位居全国前五，全省第一。

创新能力强，企业生产技术、工艺国际领先，重视研发投入，拥有核心自主知识产权，主导或参与制定相关领域技术标准。

质量效益高，企业申请产品质量精良，关键性能指标处于国际同类产品领先水平。经营业绩优秀，盈利能力超过行业企业的总体水平。

重视并实施国际化经营和品牌战略，全球市场前景好，建立完善的品牌培育管理体系并取得良好成效。

具有独立法人资格，具有健全的财务、知识产权、技术标准、质量保证和安全生产等管理制度。

近三年无环境、质量、安全等违法记录，企业申请产品能耗达到能耗限额标准先进值，安全生产水平达到行业先进水平。

制定和实施品牌战略，建立完善的品牌培育管理体系，取得良好的业绩。

公告优先考虑产业和信息化部品牌建设和培育示范以及省级质量标杆的企业。

制造业单项冠军项目的申报流程和方式较为复杂，主要包括以下几个步骤：

企业自愿申报。符合条件的企业可根据自身情况，自愿申报制造业单项冠军示范企业或单项冠军产品，填写申报表格，提交申报材料。

省级初审。省级工业和信息化主管部门或中央企业对申报企业（产品）进行初审，审核申报材料的真实性、完整性、规范性等，形成初审意见和推荐名单。

国家评审。国家工信部组织专家对初审通过的企业（产品）进行线上评审和现场核查，综合考察企业（产品）的市场占有率、创新能力、质量效益等指标，形成评审意见和认定名单。

公示公告。国家工信部将认定的制造业单项冠军企业（产品）名单予以公示，接受社会监督，无异议后正式公告。

动态管理。国家工信部每年对认定的制造业单项冠军企业（产品）进行复核评价，对不符合条件或标准的企业（产品）进行调出或取消认定，对新增或变更的企业（产品）进行补充或调整认定。

制造业单项冠军项目的申报竞争较为激烈，每年申报的企业（产品）数量远远超过认定的企业（产品）数量，因此，对于有意申报该项目的企业而言，如何提高申报成功率是一个重要的问题。为了帮助这些企业解决这一问题，一些专业的咨询服务机构提供了企业单项冠军申请辅导服务，包括市场调研、项目可行性研究、风险评估、申报材料编写等。这些服务旨在帮助企业全面了解制造业单项冠军项目的申报要求和流程，分析企业自身的优势和劣势，制定合理的申报策略和方案，提升企业的申报水平和能力，从而提高录取率。本文以尚普咨询公司为例，介绍了其在提供企业单项冠冠军申请辅导服务方面的专业能力和成功经验。

尚普咨询公司是一家专业从事制造业咨询服务的机构，成立于2008年，总部位于北京，拥有一支由行业专家、技术专家、管理专家等组成的高素质咨询团队，为制造业企业提供全方位的咨询服务，包括战略规划、市场分析、技术创新、品牌建设、质量管理、项目申报等。尚普咨询公司在制造业单项冠军项目申报辅导方面有着丰富的经验和良好的口碑，自2015年起，已经为超过100家企业（产品）提供了制造业单项冠冠军申报辅导服务，其中有60多家企业（产品）成功获得了制造业单项冠冠军认定，申报成功率达到了60%以上，远高于行业平均水平。

尚普咨询公司在提供企业单项冠冠军申请辅导服务时，主要采用以下方法和步骤：

市场调研。尚普咨询公司通过收集和分析国内外相关行业和市场的数据和信息，对申报企业（产品）所处的市场环境、竞争态势、发展趋势等进行深入的调研和评估，为申报企业（产品）提供客观、准确、全面的市场分析报告，帮助申报企业（产品）确定申报目标和方向，选择合适的申报类别和领域。

项目可行性研究。尚普咨询公司通过对申报企业（产品）的生产技术、工艺、质量、创新、品牌等方面进行系统的评估和对比，对申报企业（产品）的市场占有率、创新能力、质量效益等指标进行量化的计算和分析，为申报企业（产品）提供科学、合理、可行的项目可行性研究报告，帮助申报企业（产品）明确申报优势和劣势，提出改进和优化的建议和措施。

风险评估。尚普咨询公司通过对申报企业（产品）所面临的政策、法律、市场、技术、财务、环境、安全等方面的风险进行识别、分析、评估和控制，为申报企业（产品）提供全面、细致、有效的风险评估报告，帮助申报企业（产品）规避和降低申报风险，增强申报信心和把握。

申报材料编写。尚普咨询公司通过对申报企业（产品）的相关资料进行梳理、整理、归纳和优化，按照国家工信部的申报要求和标准，为申报企业（产品）编写规范、完整、高质量的申报材料，包括申报表格、申报书、市场分析报告、项目可行性研究报告、风险评估报告、财务报表、知识产权证明、技术标准证明、质量保证证明、安全生产证明等，确保申报材料的真实性、合法性、有效性和有力性。

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