The single champion of manufacturing industry refers to the enterprises that focus on the specific product segment market of manufacturing industry for a long time, lead the world in production technology or technology, and rank in the forefront of the market share of individual products in the world. The special action of cultivating and upgrading individual champion enterprises in the manufacturing industry is one of the key tasks implemented by the Ministry of Industry and Information Technology to accelerate the cultivation of a group of high-quality manufacturing enterprises and promote the improvement of industrial basic capabilities and the modernization of the industrial chain. From2016Since then, it has been selected.6Batch Total696A single champion enterprise (product), covering a number of key areas such as new generation information technology, equipment manufacturing, new materials, new energy vehicles and intelligent networked vehicles, new energy, energy conservation and environmental protection, aerospace and marine equipment.

Applying for a single championship is not only a test and recognition of the company's own development level, but also a guide and incentive for the company's future development direction. Applying for a single championship can help companies enhance their brand image and market competitiveness, enhance their innovation capabilities and core competitiveness, expand domestic and foreign market space, and enjoy policy support and preferential treatment. Therefore, more and more manufacturing enterprises actively participate in the declaration of single champion.

However, applying for a single championship is not an easy task. It needs to meet certain conditions and requirements. At the same time, it is also necessary to pay attention to some problems to improve the success rate and efficiency of the declaration. From the perspective of a consulting firm, combined with the practical experience of Shangpu Consulting, this article provides the following professional suggestions for companies applying for a single championship:

1. selection of appropriate filing categories and areas of focus

Manufacturing individual champions include two categories: single champion demonstration enterprises and single champion products. If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main business income of the enterprise.70%and above. If you apply for a single champion product, you can only apply for one product. Therefore, enterprises should choose their own declaration categories according to their own conditions and characteristics before declaration.

In addition, the Ministry of Industry and Information Technology lists the key areas for the cultivation and selection of individual champions every year, and gives priority to recommend enterprises and products in key areas, especially those that make up for shortcomings in key areas. Therefore, enterprises should understand the key areas of the year before applying, and judge whether their products belong to the key areas or whether they can make up for the shortcomings, so as to improve the priority of declaration.

2. and accurately fill in various data and materials

To apply for a single champion, you need to fill in a series of data and materials, including the basic situation of the enterprise, the application product situation, market share, innovation ability, quality and efficiency, internationalization level, etc. These data and materials are an important basis for evaluation experts to evaluate enterprises and products, so they must be true, accurate and complete. If false reporting or inconsistency is found, it will affect the result of the declaration and may even lead to withdrawal from the announcement list.

In order to ensure the accuracy of data and materials, enterprises should fully collect and sort out relevant certification materials before filling in, including business license, accounting statement, audit report, tax payment certificate, patent certificate, technical standard, quality certification, science and technology award, etc., and upload them to the online submission system of manufacturing single champion according to the requirements. At the same time, enterprises should also pay attention to the timeliness of data and materials, the general requirement is nearly three years of data and materials within the validity period.

3. highlight the core advantages and characteristics of products

The core of applying for a single champion is to show the leading position and competitiveness of the product in the market segment. Therefore, enterprises should highlight the core advantages and characteristics of the product when reporting. These advantages and features can include the following:

The main use and function of the product, as well as its position and status in the industrial chain;

Key performance indicators and main processing technology of products, as well as comparison with similar products at home and abroad;

The core independent intellectual property rights of the product and the technical standards formulated by participating or leading;

Product quality level and obtained quality certification and honor;

Product market demand and sales, as well as domestic and foreign market share and ranking;

The level of internationalization of products and overseas operations.

Enterprises should try their best to use data and facts to support their own advantages and characteristics, and avoid using vague or exaggerated language. At the same time, companies should also pay attention to differentiated comparisons with other declared companies or products to highlight their uniqueness and innovation.

4. focus on innovation and quality and efficiency

Applying for a single champion not only requires enterprises to reach a certain standard in market share, but also requires enterprises to have a certain level in innovation ability and quality and efficiency. Innovation ability refers to the ability of enterprises to continuously improve and innovate in production technology, process and management, form independent intellectual property rights, and participate in or lead the formulation of technical standards in related fields. Quality benefit refers to the ability of enterprises to achieve excellent business performance, profitability exceeding the overall level of enterprises in the industry, and pay attention to brand cultivation and international operation while ensuring the level of product quality.

The evaluation experts make a comprehensive evaluation of the innovation ability and quality benefit of the individual champion, not only looking at the input and output of the enterprise, but also the process and method of the enterprise. Therefore, companies should pay attention to demonstrating their innovation capabilities and quality benefits when applying, including the following aspects:

The situation of the enterprise in R & D investment, personnel training, technical cooperation, etc., as well as the patents, science and technology awards and other achievements obtained;

Enterprise in product quality management, quality testing, quality improvement and other aspects of the situation, as well as access to quality certification, quality awards and other honors;

The situation of the enterprise in terms of operating income, profit margin, tax contribution, etc., and the comparison with the industry average;

The company's brand building, market expansion, international cooperation, etc., as well as the brand awareness, market share, international influence and other indicators.

Enterprises should pay attention to the credibility and comparability of data when demonstrating innovation capabilities and quality benefits, try to use data and supporting materials provided by third-party organizations or authoritative departments, and avoid using self-evaluation or subjective judgments.

5. choose professional consulting firm for tutoring

Applying for a single championship is a complex and professional process, involving multiple departments and links, and requires certain experience and skills. If the enterprise lacks declaration experience or is not familiar with the declaration process, it may encounter some difficulties and problems, which will affect the efficiency and effect of the declaration. Therefore, choosing a professional consulting firm for tutoring is a wise choice.

Professional consulting companies can provide the following services for enterprises:

The consulting company can help the enterprise to carry out the diagnosis and evaluation before the declaration, and analyze whether the enterprise meets the declaration conditions, whether it has the declaration advantages, and whether it needs to be improved or supplemented;

Consulting companies can help enterprises to prepare and review application materials, guide enterprises how to fill in data and materials, how to highlight the advantages and characteristics, how to avoid errors and loopholes;

The consulting company can help enterprises to track and communicate in the declaration process, keep in touch and coordinate with relevant departments, timely feedback the progress and results of the declaration, and solve the problems encountered in the declaration;

The consulting company can help enterprises to carry out continuous services after declaration, provide enterprises with updates of policies and information related to individual champions, and provide enterprises with opportunities for activities and exchanges related to individual champions.

Champ Consulting is a company that focuses on the cultivation and promotion of individual champions in the manufacturing industry. Shangpu Consulting has a professional team composed of industry experts, technical experts and management experts, with rich experience and successful cases of individual champion declaration. Shangpu Consulting has provided individual champion declaration counseling services for hundreds of manufacturing enterprises in various industries, and achieved good results. The following are some of the specific cases of Champ Consulting Services clients:

Case 1: An auto parts manufacturing company. The enterprise produces automotive steering gear assembly products, in the domestic market share of up60%above, in the international market share reached30%Above, it is the world's largest manufacturer of automotive steering gear assemblies. The enterprise is in2018When applying for single champion products in, due to lack of application experience and skills, the application materials are not perfect and the application results are not ideal. The enterprise is in2019Champ Consulting was selected as the consulting service when it was re-declared in. Shangpu Consulting provides a full range of application counseling services for the enterprise, including diagnostic evaluation before application, preparation and review of application materials, tracking and communication of the application process, and continuous service after application. Shangpu Consulting helps the company to highlight the core advantages and characteristics of the product, including the product's high performance, high reliability, high intelligence, high energy saving and environmental protection, as well as the product's leading position and competitiveness in domestic and foreign markets. Shangpu Consulting also helped the company to demonstrate the innovation ability and quality benefits of the products, including a number of independent intellectual property rights and technical standards, as well as the high quality level and high profitability of the products. In the end, the company successfully won the recognition of the single champion product, and received policy support and preferential treatment.

Case 2: an electronic components manufacturing enterprise. The enterprise produces electronic ceramic chip capacitor products, in the domestic market share of up80%above, in the international market share reached40%Above, it is the world's largest manufacturer of electronic ceramic chip capacitors. The enterprise is in2019When applying for a single champion demonstration enterprise in, due to unfamiliarity with the application process and requirements, the application materials were not standardized and the application results were not satisfactory. The enterprise is in2020Champ Consulting was selected as the consulting service when it was re-declared in. Shangpu Consulting provides a full range of application counseling services for the enterprise, including diagnostic evaluation before application, preparation and review of application materials, tracking and communication of the application process, and continuous service after application. Shangpu Consulting helped the company highlight its leading position and competitiveness in market segments, including its focus on the electronic ceramic chip capacitor market over30In, it has formed a perfect production technology system and process flow, as well as a high market share and ranking of enterprises in domestic and foreign markets. Shangpu Consulting also helped the company demonstrate its innovation capabilities and quality benefits, including the company's R & D investment, talent training, technical cooperation, etc., as well as the company's operating income, profit margin, and tax contribution. In the end, the enterprise successfully obtained the identification of the single champion demonstration enterprise, and obtained the policy support and preferential treatment.