Market research is an important basis for enterprises to carry out marketing activities, but also an important means for enterprises to improve market competitiveness and profitability. Market research has an important impact on the development of enterprises, mainly reflected in the following aspects:

Market research can help companies identify and meet the needs of consumers

Consumers are the main body of the market and the core of the enterprise. The demand of consumers is the driving force and goal of the existence and development of enterprises. Market research can help enterprises to identify and meet the needs of consumers, improve market share and customer loyalty. Market research can help enterprises understand the characteristics, preferences, behavior, motivation, attitude, satisfaction, etc. of consumers, as well as the types, degrees, changes, differences, etc. of consumers' needs, so that enterprises can design and provide products and services that are more in line with consumers' needs, increase consumers' purchase and use, and improve consumers' satisfaction and loyalty, establish and maintain long-term and stable relationships with consumers, expand and stabilize the company's market share and market position.

For example, through market research, an automobile company found that consumers' demand for automobiles is not only for transportation, but also for comfort, safety, energy saving, environmental protection, intelligence and other needs, and consumers' needs are constantly changing and upgrading with the development of society and personal growth. Therefore, according to the results of market research, the enterprise continuously improves and innovates the design and technology of automobiles, provides various types and grades of automobile products and services, and meets the different needs of different consumers, thus winning the recognition and trust of consumers and becoming the leader of the automobile market.

Market research can help companies analyze and deal with competitors' strategies

Competitors are market participants and challenges for businesses. The strategy of competitors is the threat and opportunity of the enterprise. Market research can help companies analyze and respond to competitors' strategies to improve their market competitiveness and profitability. Market research can help enterprises understand the characteristics, advantages, disadvantages, objectives, strategies, actions, effects, etc. of competitors, as well as the types, directions, changes and influences of competitors' strategies, so that enterprises can formulate and implement more targeted and effective competitive strategies according to competitors' strategies, enhance their competitive advantages and differentiation, and resist the threats and pressures of competitors, take advantage of the weaknesses and opportunities of competitors to increase the market share and market profit of the enterprise.

For example, a clothing company through market research, found that the competitor's strategy is through low prices and a large number of promotional activities, to attract consumer attention and purchase, so as to occupy the market share and position. Therefore, according to the results of market research, the enterprise continuously improves the quality and brand of clothing, provides more personalized and style clothing products and services, and meets the high-end and elegant needs of consumers, thus winning the praise and love of consumers and becoming the leader of the clothing market.

Market research can help enterprises grasp and adapt to changes in the market

The market is a dynamic system and a complex environment. Changes in the market are opportunities and challenges for enterprises. Market research can help enterprises grasp and adapt to market changes, improve market innovation and risk resistance. Market research can help enterprises understand the scale, structure, distribution, growth, trend, cycle, etc. of the market, as well as the reasons, direction, speed, range and influence of market changes, so that enterprises can adjust and optimize their products, prices, channels, promotions and other marketing combinations according to market changes, increase their market adaptability and flexibility, and seize market opportunities and potentials, avoid market risks and crises, improve the market response speed and market leadership of enterprises.

For example, through market research, an electronic enterprise found that the changes in the market are due to the progress of science and technology and changes in consumer demand, resulting in more and more diversified and personalized market demand for electronic products, thus promoting market innovation and competition. Therefore, according to the results of market research, the enterprise has continuously developed and launched more advanced and more humanized electronic products and services to meet the different needs of consumers, thus winning the recognition and respect of the market and becoming an innovator in the electronic market.

Market research can help enterprises to optimize and adjust the market strategy and decision-making

Marketing strategy and decision-making is an important guide for enterprises to carry out marketing activities, but also an important means for enterprises to achieve market goals. Market research can help enterprises to optimize and adjust the market strategy and decision-making, improve the market efficiency and effect of enterprises. Market research can help enterprises formulate and evaluate market objectives, analyze and select market opportunities, determine and implement market combinations, monitor and control market performance, etc., so that enterprises can formulate and implement more reasonable and effective market strategies and decisions according to market conditions, and improve the utilization rate of market resources and the implementation rate of market activities, improve the achievement rate of the enterprise's market objectives and the evaluation rate of market effects.

For example, through market research, a catering company found that the goal of the market is to improve consumers' health awareness and diet quality, the opportunity of the market is to develop healthier and more delicious catering products and services, the combination of the market is to provide more diverse and better quality catering choices and experiences, and the performance of the market is to improve consumer satisfaction and loyalty. Therefore, based on the results of market research, the enterprise has formulated a market strategy with health and delicacy as the core, selected market opportunities featuring high-end and high quality, implemented a market combination with multiple and high-quality requirements, and monitored and controlled market performance with satisfaction and loyalty as the goal, thereby improving the market efficiency and effect of the enterprise.

Conclusion

Market research is an important basis for enterprises to carry out marketing activities, but also an important means for enterprises to improve market competitiveness and profitability. Market research has an important impact on the development of enterprises, mainly reflected in the following aspects: market research can help enterprises identify and meet the needs of consumers, improve the market share and customer loyalty of enterprises; market research can help enterprises analyze and deal with the strategies of competitors, improve the market competitiveness and profitability of enterprises; market research can help enterprises master and adapt to market changes, improve the market innovation and risk resistance of enterprises; market research can help enterprises to optimize and adjust the market strategy and decision-making, improve the market efficiency and effect of enterprises. The purpose of this paper is to provide enterprises with some theoretical and practical knowledge and experience about the impact of market research on the development of enterprises through the interpretation of experts, so as to help enterprises make better use of market research and promote the development of enterprises.