For detailed cases, please contact the consultant.
400-969-2866

2024-07-18 01:54:03 来源:尚普咨询 浏览量:0
Market research is a systematic, purposeful, planned and methodical activity that provides decision support for enterprises by collecting, analyzing and interpreting market-related information. The objects of market research include the size, structure, distribution, competition, changes, trends, opportunities and challenges of the market, as well as the characteristics, needs, preferences, behaviors, satisfaction, loyalty and feedback of consumers. The methods of market research include qualitative research and quantitative research, qualitative research mainly uses in-depth interviews, focus groups, observation methods, quantitative research mainly uses questionnaires, experimental methods, mathematical statistics and so on.
市场调查的类型可以根据不同的标准进行分类,如市场调查的目的、对象、方法、时间、范围等。以下是市场调查的类型的主要分类和特点:
基础性市场调查和应用性市场调查。基础性市场调查是指为了探索市场的本质和规律,而进行的理论性和普遍性的市场调查,如市场的结构、功能、演变等。应用性市场调查是指为了解决具体的市场问题,而进行的实践性和特殊性的市场调查,如市场的需求、供给、竞争等。基础性市场调查和应用性市场调查的区别在于,前者更注重市场的理论和知识,后者更注重市场的策略和行动。
定性市场调查和定量市场调查。定性市场调查是指通过非数值化的方式,对市场的质量和性质进行描述和解释的市场调查,如市场的动机、感受、态度等。定量市场调查是指通过数值化的方式,对市场的数量和程度进行测量和评估的市场调查,如市场的规模、份额、增长等。定性市场调查和定量市场调查的区别在于,前者更注重市场的深度和内涵,后者更注重市场的广度和外延。
横断面市场调查和纵向面市场调查。横断面市场调查是指在某一特定的时间点,对市场的某一特定的方面进行观察和分析的市场调查,如市场的现状、特征、差异等。纵向面市场调查是指在一段连续的时间内,对市场的某一特定的方面进行跟踪和比较的市场调查,如市场的变化、趋势、影响等。横断面市场调查和纵向面市场调查的区别在于,前者更注重市场的静态和截面,后者更注重市场的动态和纵面。
全面性市场调查和部分性市场调查。全面性市场调查是指对市场的所有方面进行全方位的覆盖和综合的分析的市场调查,如市场的总体、细分、潜在等。部分性市场调查是指对市场的某一方面进行有针对性的关注和专门的分析的市场调查,如市场的需求、供给、竞争等。全面性市场调查和部分性市场调查的区别在于,前者更注重市场的完整性和系统性,后者更注重市场的重点性和专业性。
市场调查的类型的选择应该根据市场调查的目标、需求、条件、资源等因素进行综合考虑,以达到最佳的市场调查效果。以下是市场调查的类型的选择的几个原则:
目的原则。市场调查的类型的选择应该符合市场调查的目的,即市场调查的类型应该能够有效地帮助企业解决市场问题,实现市场目标,提高市场绩效。
需求原则。市场调查的类型的选择应该满足市场调查的需求,即市场调查的类型应该能够充分地反映市场的现状和未来,揭示市场的动态和趋势,发现市场的机会和挑战。
条件原则。市场调查的类型的选择应该适应市场调查的条件,即市场调查的类型应该能够合理地利用市场的资源和环境,避免市场的限制和障碍,降低市场的风险和成本。
资源原则。市场调查的类型的选择应该优化市场调查的资源,即市场调查的类型应该能够有效地分配和使用市场的人力、物力、财力、信息等资源,提高市场的效率和效果。
Conclusion
市场调查是一种收集、分析和解释市场相关信息的方法,旨在帮助企业做出更好的决策。市场调查的类型可以根据不同的标准进行分类,如市场调查的目的、对象、方法、时间、范围等。市场调查的类型包括基础性市场调查、应用性市场调查、定性市场调查、定量市场调查、横断面市场调查、纵向面市场调查、全面性市场调查、部分性市场调查等。市场调查的类型具有不同的特点,如市场调查的内容、深度、广度、周期、成本、效果等。市场调查的类型的选择应该根据市场调查的目标、需求、条件、资源等因素进行综合考虑,以达到最佳的市场调查效果。
Consulting Services
economic database
See more>Brand Rankings
See more>Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866