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Market Research Firm's Secret Weapon: Customer Insights

2024-07-18 01:54:05 Source: Champu Consulting Visits:0

Customer insight is a systematic, purposeful, planned and methodical activity that provides decision support to market research firms through an in-depth understanding of customers' needs, motivations, feelings and behaviors. The object of customer insight includes the customer's characteristics, goals, expectations, problems, opportunities, challenges, solutions, as well as the customer's decision factors, decision process, decision results and decision evaluation. The methods of customer insight include qualitative research and quantitative research, qualitative research mainly uses in-depth interviews, focus groups, situational analysis, storytelling, etc., quantitative research mainly uses questionnaires, experimental methods, mathematical statistics and so on.

The purpose of customer insight is to help market research companies provide more valuable services and advice to customers, improve customer satisfaction and loyalty. Customer insight is not only about collecting and analyzing customer data and information, but also about discovering customer problems, opportunities, challenges and solutions, as well as the factors and processes that affect customer decisions. The value and significance of customer insight is that it can help market research companies achieve the following objectives:

Increase customer satisfaction and loyalty. Customer insight can help market research companies understand the real, potential and future needs of customers, so as to provide services and suggestions that meet customer needs, improve customer satisfaction, loyalty and willingness to recommend, and increase customer repeat purchases and long-term retention.

Increase customer trust and recommend. Customer insight can help market research companies understand customers' motives, feelings and behaviors, so as to establish and maintain a long-term, stable, mutually beneficial and mutual trust relationship with customers. By providing professional, reliable, persuasive and influential services and suggestions, it can increase customers' trust and recommend and expand customers' reputation and influence.

Improve customer competitiveness and profitability. Customer insight can help market research companies understand customers' problems, opportunities, challenges and solutions, so as to provide innovative, effective, practical and feasible services and suggestions to help customers solve problems, seize opportunities, meet challenges and realize solutions, and enhance customers' competitiveness and profitability.

Create greater customer value. Customer insight can help market research companies understand the customer's decision-making factors, decision-making process, decision-making results and decision evaluation, so as to provide valuable, meaningful, contributing and influential services and suggestions to help customers achieve higher goals and expectations and create greater customer value.

Conclusion

Customer insight is a method of gaining insight into customers' needs, motivations, feelings and behaviors, designed to help market research firms provide more valuable services and advice to their customers. The value and significance of customer insight lies in that it can help market research companies improve customer satisfaction and loyalty, increase customer trust and recommend, enhance customer competitiveness and profitability, and create greater customer value. Customer insight is the secret weapon of market research companies and the core competitiveness of market research companies.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise