Market research companies are professional service organizations that provide valuable insights and suggestions to help customers solve market problems, grasp market opportunities and enhance market competitiveness by collecting, analyzing and interpreting market-related information. In today's complex and changeable market environment, market research companies play an important role. They not only create great value for customers, but also have a wide-ranging impact on the whole society.

What kind of value does 1. market research company create for customers?

According to different angles and dimensions, the value created by market research companies for customers can be summarized and evaluated from the following aspects:

（12) Provide objective, reliable and timely market information to reduce the risk of customers' decision-making

Information is the basis of decision-making, and effective information depends on the source of information, the quality of information and the speed of information. Market research companies have professional data collection and processing capabilities, and can use various methods and channels to obtain first-hand and third-party data, and clean, organize, verify and summarize the data to ensure the authenticity, accuracy and integrity of the data.

At the same time, market research companies also have keen data analysis and interpretation capabilities, using a variety of tools and technologies to mine, model, predict and evaluate data, and present data results and data insights to customers in a timely manner. Through such a process, market research companies can provide customers with information products or information services that meet their needs and expectations, help customers understand current and future market conditions, trends, opportunities and challenges, and develop reasonable and effective decision-making programs for them. For example, under the impact of the new crown outbreak, market research companies can provide customers with real-time tracking of the outbreak, impact assessment, response recommendations and other information to help customers adjust their market strategies and action plans in a timely manner to reduce the risk and uncertainty of their decision-making.

（2) Provide in-depth, comprehensive and innovative market analysis to enhance customer decision-making

Information is the basis of decision-making, and analysis is the core of decision-making, and effective analysis depends on the depth, breadth and innovation of analysis. Market research companies have professional market knowledge and experience, can use various theories and models to carry out systematic and structured analysis of the market, from different angles and levels to reveal the nature, laws and characteristics of the market, and put forward valuable insights and views.

At the same time, market research companies also have keen market insight and creativity, can use a variety of methods and techniques to explore and innovate the market, from different dimensions and directions to discover the market potential, opportunities and value, and put forward meaningful suggestions and programs. Through such a process, market research companies can provide customers with analytical products or analytical services that are in line with their goals and visions, help them gain an in-depth understanding of their own and competitors' strengths and weaknesses, threats and opportunities, and make decisions for them to optimize and improve. For example, in the context of digital transformation, market research companies can provide customers with analysis of digital strategies, digital capabilities, and digital experiences, help customers grasp digital trends and opportunities, and make decisions for digital transformation.

（3) Provide professional, customized and efficient market consultation to improve the decision-making efficiency of customers

Information is the basis of decision-making, and consultation is the aid of decision-making, and effective consultation depends on the professionalism of consultation, the personalization of consultation and the efficiency of consultation. The market research company has a professional consulting team and resources, which can use various methods and skills to communicate, collaborate and interact with customers, and provide corresponding consulting services according to customers' needs and expectations.

At the same time, market research companies also have keen consulting insight and adaptability, can use a variety of methods and skills to diagnose, evaluate, guide and support customers, and provide corresponding consulting solutions according to the characteristics and conditions of customers. Through such a process, market research companies can provide customers with consulting products or consulting services that meet their actual and expectations, help customers solve problems or difficulties encountered, and provide assistance and protection for their implementation. For example, in the expansion of emerging markets, market research companies can provide clients with advice on the overview, characteristics, opportunities, challenges, etc. of emerging markets, and help clients formulate consulting solutions on emerging market entry strategies, operating models, partners, etc.

（4) Provide continuous, systematic and strategic market cooperation to promote the optimization of customers' decision-making

Information is the basis of decision-making, and cooperation is an extension of decision-making, and effective cooperation depends on continuous, systematic and strategic market cooperation to promote customer decision-making optimization.

Information is the basis of decision-making, and cooperation is an extension of decision-making, and effective cooperation depends on the continuity, systematic and strategic cooperation. The market research company has professional partners and resources, can use various methods and platforms to establish long-term and stable cooperative relations with customers, and provide corresponding cooperation services according to customers' needs and expectations.

At the same time, market research companies also have keen cooperation insight and collaborative capabilities, can use a variety of methods and techniques to integrate and coordinate with customers, and according to the customer's goals and vision to provide the corresponding cooperation program. Through such a process, market research companies can provide customers with cooperative products or cooperative services that are in line with their development and changes, help customers establish and maintain their position and advantages in the market, and achieve long-term and sustainable development for them. For example, in the implementation of social responsibility, market research companies can provide customers with cooperation in the evaluation, planning, implementation, and supervision of social responsibility, helping customers achieve their social responsibility goals and visions, and enhancing their social responsibility. Influence and reputation.

What kind of influence does 2. market research company have for customers?

According to different perspectives and dimensions, the influence of market research companies on customers can be summarized and evaluated from the following aspects:

（1) Influence the customer's market perception and shape the customer's market image

Market cognition is the customer's perception, understanding and evaluation of the market, and the market image is the customer's characteristics, style and impression in the market. By providing customers with rich, diverse and in-depth information, analysis and consultation, market research companies can help customers improve their awareness of the market, enhance their sensitivity, adaptability and creativity to the market, and provide them with information, analysis and consultation that help shape the image they expect to show in the market.

For example, in brand building, market research companies can provide customers with information, analysis and consultation on brand positioning, brand strategy, brand communication, etc., to help customers establish and strengthen the brand image they want to express in the market.

（2) Influence the customer's market behavior and guide the customer's market choice

Market behavior is the actions, activities and transactions that customers take in the market, while market selection is the decisions, preferences and purchases that customers make in the market. By providing customers with effective, practical and valuable information, analysis and consultation, market research companies can help customers optimize their behavior in the market, improve the effectiveness of their activities in the market, and provide them with information, analysis and consultation that help them achieve the goals they want to achieve in the market.

For example, in product development, a market research company can provide customers with information, analysis and consultation on product requirements, product design, product testing, etc., to help customers develop products that meet market needs and expectations.

（3) Influence the customer's market performance and promote the customer's market development

Market performance is the results, effects and benefits achieved by customers in the market, while market development is the growth, progress and innovation achieved by customers in the market. By providing customers with measurable, comparable and meaningful information, analysis and advice, market research companies can help customers evaluate and improve their performance levels in the market, improve their effectiveness and benefits in the market, and provide them with information, analysis and advice that will help promote their development goals in the market.

For example, in a marketing campaign, a market research firm can provide customers with information, analysis, and advice on marketing objectives, marketing strategies, marketing effectiveness, etc., help them optimize the performance of their marketing campaigns, and provide them with information, analysis, and advice that will help drive the development of their marketing campaigns.

（4) Affect the customer's market relationship and establish the customer's market network

Market relationship is the connection, interaction and cooperation between customers and other subjects in the market, while market network is the relationship structure, relationship resources and relationship value established and maintained by customers in the market. By providing customers with information, analysis and consultation that are conducive to the establishment, maintenance and development of market relations, market research companies can help customers enhance the degree of contact, interaction quality and cooperation effect between them and other subjects in the market, and provide them with information, analysis and consultation that help them build and optimize their network size, network density and network value in the market.

For example, in partner selection, a market research company can provide customers with information, analysis and consultation on the background, characteristics and advantages of partners, help customers select suitable partners, and provide them with information, analysis and consultation that will help establish and develop good relationships with partners.

How does 3. Shangpu Consulting provide high-quality and high-value market research services to customers of different types and industries, and demonstrate that it has a positive and far-reaching impact in various fields and levels?

Shangpu Consulting Company is a company specializing in market research services. It has rich industry experience, covering consumer goods, medical and health, financial services, scientific and technological innovation and other fields. It has an excellent team of talents, including senior industry experts, data scientists, consultants and other roles. It has an advanced technology platform that integrates multiple functions such as data collection, data processing, and data analysis. It has a perfect service system, providing quantitative research, qualitative research, mixed research and other forms. It has a wide range of customer groups, including domestic and foreign well-known enterprises, institutions, organizations and other subjects.

With customer-centered, quality-centered, value-oriented, and influence-oriented, Shangpu Consulting provides high-quality and high-value market research services to customers of different types and industries, and has a positive and far-reaching impact in various fields and levels. Here are some specific cases:

In the field of consumer goods, Shangpu Consulting provided a market research service for an internationally renowned cosmetics brand with consumer insight and brand strategy for the Chinese market, helping the brand understand the needs, preferences and behaviors of Chinese consumers, and formulating in line with China Brand positioning, brand communication and brand activities of market characteristics and trends, and provide continuous market monitoring and evaluation for them. Through the services of Shangpu Consulting, the brand's popularity, goodwill and loyalty in the Chinese market have increased significantly, and its market share and sales have also increased significantly, making it one of the leaders in the Chinese cosmetics market.

In the field of medical and health care, Shangpu Consulting provided a leading domestic medical device company with market research services for the market demand and market potential of novel coronavirus detection instruments, helping the company understand the market size, market structure, market competition and market opportunities of novel coronavirus detection instruments, and provided it with suggestions on product pricing, product promotion and product distribution for different target markets. Through the services of Shangpu Consulting, the company has successfully developed a new coronavirus detection instrument with high efficiency, accuracy and convenience, and has been widely recognized and used in domestic and foreign markets, making an important contribution to the fight against the epidemic.

In the field of financial services, Shangpu Consulting provided an internationally renowned bank with market research services for competitive intelligence and strategic planning for China's financial technology market, helping the bank understand the development status, development trends, and development drivers of China's financial technology market And development obstacles, and provided it with competition analysis, cooperation analysis and innovation analysis for different financial technology fields and application scenarios. Through the information, analysis and consultation of Shangpu Consulting, we help customers develop products that meet market needs and preferences.

（3) Influence the customer's market performance and promote the customer's market development

Market performance is the results, benefits and benefits achieved by customers in the market, while market development is the growth, innovation and change achieved by customers in the market. By providing customers with accurate, timely and influential information, analysis and consultation, market research companies can help customers improve their performance level in the market, increase their benefits and benefits in the market, and provide them with information, analysis and consultation that help promote their development goals in the market. For example, in a marketing strategy, a market research company can provide customers with information, analysis, and advice on target markets, target customers, target products, etc., help customers develop marketing strategies that are in line with the market environment and competitive dynamics, and evaluate the effectiveness and impact of their marketing strategies.

（4) Affect the customer's market relationship and establish the customer's market network

Market relationship is the connection, interaction and cooperation between customers and other subjects in the market, while market network is the relationship structure, relationship resources and relationship value established and maintained by customers in the market. By providing customers with useful, interesting and valuable information, analysis and consultation, market research companies can help customers establish and improve the quality of their relationships with other subjects in the market, enhance their mutual trust and mutual benefit with other subjects in the market, and provide them with information, analysis and consultation that help to expand and optimize the number of relationships, diversity and stability of relationships in the market. For example, in partner selection, market research companies can provide customers with information, analysis and advice on the background, characteristics, advantages, etc. of potential partners, help customers select partners that meet their cooperation goals and concepts, and establish and maintain good relationships with them.

How does 3. Shangpu Consulting provide high-quality and high-value market research services to customers of different types and industries, and demonstrate that it has a positive and far-reaching impact in various fields and levels?

Champu Consulting is a professional market research company with extensive industry experience and expertise, as well as advanced data technology and analysis methods. It provides high-quality and high-value market research services to customers of different types and industries, and demonstrates its positive and far-reaching influence in various fields and levels. Here are some specific cases:

Shangpu Consulting provided an international automobile manufacturer with an analysis report on the trend of the global automobile market, which helped the automobile manufacturer understand the development status, competitive pattern and consumer demand of the global automobile market, and formulated automobile product development strategies for different regions and different market segments. The report not only provides valuable information support for the automaker, but also provides meaningful strategic guidance to help the automaker increase its competitiveness and influence in the global automotive market.

Shangpu Consulting Company provided a research report on consumer behavior in China's fast-consumer goods market for a domestic fast-consumer goods enterprise, helping the fast-consumer goods enterprise to deeply understand the characteristics, preferences and motivations of consumers in China's fast-consumer goods market, and formulated fast-consumer goods marketing strategies for different consumer groups and different consumption scenarios. The report not only provides valuable analytical insights for the FMC company, but also provides meaningful marketing recommendations to help the FMC company improve its performance and influence in the Chinese FMC market.

Shangpu Consulting provides a foreign e-commerce platform with consulting services for the selection of partners in the Chinese e-commerce market, helping the e-commerce platform to select local e-commerce platforms in China that meet its cooperation goals and concepts, and establish and Maintain a good cooperative relationship with it. The consulting service not only provides valuable cooperation resources for the e-commerce platform, but also provides meaningful cooperation programs to help the e-commerce platform enhance its relationship and influence in the Chinese e-commerce market.

Shangpu Consulting provided China social responsibility assessment cooperation services for a domestic social organization to help the social organization evaluate its achievements and impact in the field of social responsibility in China, and formulate social responsibility planning and implementation plans for different social problems and different stakeholders. The cooperative service not only provides valuable evaluation results for the social organization, but also provides meaningful planning guidance, helping the social organization to improve its performance and influence in the field of social responsibility in China.

The above are some of the cases in which Champ Consulting provides high-quality and high-value market research services to clients of different types and industries, and shows that it has had a positive and far-reaching impact in various fields and levels.