1. international and domestic

According to the business scope and scale of market research companies, they can be divided into international and domestic categories. International market research companies refer to institutions that operate on a global scale. They usually have branches or partners in various countries and regions, and can provide global or regional market information and consulting services to multinational customers. International market research companies have the following characteristics and advantages:

（1) High brand awareness. International market research companies usually have a high brand awareness and reputation, they enjoy a high level of professionalism and authority on a global scale, and can attract more customers and partners.

（2) is rich in resources. International market research companies usually have a wealth of human, material, financial and information resources, they can use their own networks and channels on a global scale, quickly collect, organize, analyze various types and sizes of market data, to provide customers with timely, accurate and comprehensive market information and consulting services.

（3) experienced. International market research companies usually have a wealth of industry experience and case accumulation, they can according to the needs and characteristics of different customers, to provide customized or standardized market research programs and methods, to provide customers with effective, feasible and innovative marketing strategy recommendations.

（4) Wide field of vision. International market research companies usually have a broad vision and forward-looking, they can grasp the global or regional market trends and changes, to provide customers with strategic significance and forward-looking market forecasts and analysis.

Domestic market research companies are institutions that do business primarily within the country, and they usually have a strong localization advantage to provide domestic clients with market information and consulting services that are closer to the local market and consumers. Domestic market research companies have the following characteristics and advantages:

（1) Low cost. Domestic market research companies usually have lower operating and management costs, and they can provide customers with more cost-effective market research services.

（2) Adaptable. Domestic market research companies usually have strong adaptability and flexibility, they can adjust the direction, content, methods and techniques of market research in a timely manner according to the actual situation and changes in the domestic market, to provide customers with market information and consulting services that are more in line with the characteristics and needs of the domestic market.

（3) Professional. Domestic market research companies usually have strong professionalism and pertinence. They can provide more professional, in-depth and detailed market research and analysis according to the characteristics and needs of different industries, fields, market segments or specific customers.

（4) is highly interactive. Domestic market research companies usually have strong interaction and communication, they can establish a closer, more lasting, more trusted relationship with customers, to provide customers with more intimate, more thoughtful, more satisfactory market research services.

2. research and execution

According to the business model and core competitiveness of market research companies, they can be divided into two categories: research and execution. Research-oriented market research companies are institutions whose main business is to provide high-quality market research and analysis. They usually have strong data analysis and innovation capabilities, and can provide customers with insightful and valuable market information and consulting services. Research-based market research firms have the following characteristics and advantages:

（1) High data quality. Research-based market research firms typically have high data quality standards and control processes that ensure that the market data they provide is highly accurate, reliable, valid and consistent.

（2) Strong analytical ability. Research-oriented market research companies usually have strong data analysis capabilities and technology, they can use a variety of advanced statistical methods, mathematical models, computer software and other tools to carry out in-depth mining, processing, analysis of complex market data, so as to obtain valuable.Conclusionand recommendations.

（3) Strong innovation ability. Research-oriented market research companies usually have strong innovative ability and thinking, they can design new, unique and effective market research programs and methods according to the needs and problems of different customers, and provide customers with creative and differentiated market information and consulting services.

（4) Strong insight. Research-oriented market research companies usually have strong insight and acumen, they can find the laws, trends, opportunities and other information hidden under the surface from the vast amount of market data, to provide customers with strategic and forward-looking market forecasts and analysis.

Executive market research companies are organizations whose main business is to provide efficient market research execution and management, and they usually have strong data collection and service capabilities to provide customers with fast, convenient and high-quality market research services. Executive market research companies have the following characteristics and advantages:

（1) speed. Executive market research companies usually have faster data collection and feedback speed, they can use their own resources and networks in various regions and channels, quickly complete various sizes and types of market research tasks, to provide customers with timely and effective market data.

（2) High efficiency. Executive market research companies usually have high data collection efficiency and management efficiency, they can use a variety of advanced technology, equipment, systems and other tools to optimize, coordinate and control the complex market research process, so as to improve the quality and effectiveness of market research.

（3) Good service. Executive market research companies usually have better service capabilities and attitudes. They can provide personalized or standardized market research services according to customer needs and satisfaction, and provide customers with a convenient, comfortable and safe market research experience.

（4) Low price. Executive market research companies usually have lower data collection prices and service prices, and they can reduce the cost and risk of market research through scale, standardization, automation, etc., so as to provide customers with more competitive market research services.

3. integrated and vertical

According to the business scope and professional field of the market research company, it can be divided into two categories: comprehensive and vertical. A comprehensive market research company is an organization that can provide market research and consulting services in a variety of types and fields. They usually have a wider customer base and business coverage, and can provide comprehensive, diversified and one-stop market information and consulting services for different industries, fields, market segments or specific customers. Comprehensive market research companies have the following characteristics and advantages:

（1) covers a wide range. Integrated market research companies usually have a broader business coverage and customer coverage, they can cover various industries, fields, market segments or specific customer market research needs, to provide customers with more diversified and comprehensive market information and consulting services.

（2) Strong synergy. Integrated market research companies usually have strong business synergy and resource synergy, and they can take advantage of their business advantages and resource advantages in different types and fields to achieve cross-departmental, cross-project, cross-regional and other aspects of collaboration and integration, thereby improving the efficiency and effectiveness of market research.

（3）平衡好。综合型的市场调查公司通常拥有较好的业务平衡和风险平衡，它们能够通过多元化、差异化、组合化等方式，实现不同类型和领域的业务之间的互补和均衡，从而降低市场研究的风险和不确定性。

（4) develop fast. Integrated market research companies usually have rapid business development and market development, and they are able to continuously explore and enter new types and areas of market research business through expansion, innovation, and cooperation, thereby increasing market research revenue and profit.

Vertical market research companies are institutions that focus on providing market research and consulting services in a certain type or field, and they usually have a strong professional advantage to provide more professional, in-depth and detailed market information and consulting services for an industry, field, market segment or specific client. Vertical market research companies have the following characteristics and advantages:

（1）专业强。垂直型的市场调查公司通常拥有较强的专业性和针对性，它们能够根据某一类型或领域的市场研究需求和特点，提供更专业、更深入、更细致的市场研究方案和方法，为客户提供更有价值和意义的市场信息和咨询服务。

（2) precision high. Vertical market research companies usually have higher data accuracy and analysis accuracy. They can use their own data resources and analysis techniques in a certain type or field to conduct more accurate, more detailed, and deeper market data. Mining, processing, and analysis, so as to draw more accurate, more reliable, and more useful conclusions and suggestions.

（3) has a great impact. Vertical market research companies usually have greater industry influence and professional influence. They can establish their own brand image and reputation in a certain type or field, and become the authority or leader in that type or field, so as to attract more customers and partners.

（4) Loyalty high. Vertical market research companies usually have high customer loyalty and satisfaction. They can establish long-term, stable and trusted cooperative relationships with customers, and provide customers with continuous, high-quality and exclusive market research services, thereby increasing customer stickiness and loyalty.

4. national and regional

According to the geographical scope and regional characteristics of market research companies, they can be divided into national and regional types. National market research companies are institutions that can cover all regions and cities across the country, and they usually have a strong advantage of scale to provide uniform, standard and efficient market information and consulting services to national or cross-regional clients. National market research companies have the following characteristics and advantages:

（1) large scale. National market research companies usually have a larger scale and resources, and they can establish their own branches or cooperative networks across the country to achieve coverage and services in various regions and cities across the country.

（2) High standards. National market research companies usually have high data standards and quality control, and they are able to use uniform, standard and efficient market research programs and methods to provide customers with consistent, comparable and credible market data and analysis.

（3）效果好。全国型的市场调查公司通常拥有较好的市场调查效果和影响力，它们能够为全国性或跨区域性的客户提供具有代表性、普遍性、权威性的市场信息和咨询服务，从而帮助客户实现全国范围内的市场预测和营销决策。

（4) Competition is strong. National market research companies usually have strong market competitiveness and anti-risk ability, they can reduce the cost and risk of market research through scale, standardization, automation and other ways, so as to improve the income and profit of market research.

Regional market research companies are institutions that focus on a particular region or city, and they usually have a strong localization advantage to provide customers in a particular region or city with market information and consulting services that are closer to the local market and consumers. Regional market research companies have the following characteristics and advantages:

（1) local strong. Regional market research companies usually have strong localization and pertinence. They can provide market research programs and methods closer to the local market and consumers according to the market research needs and characteristics of a certain region or city, and provide customers with market information and consulting services that are more in line with the characteristics and needs of the local market.

（2) Flexible high. Regional market research companies usually have a high degree of flexibility and adaptability. They can adjust the direction, content, methods and techniques of market research in a timely manner according to the market situation and changes in a certain region or city, and provide customers with more timely, More effective and innovative market information and consulting services.

（3) good relationship. Regional market research companies usually have better relationship and communication, they can establish a closer, more lasting and more trusting relationship with customers in a certain region or city, and provide customers with more intimate, more thoughtful and more satisfactory market research services.

（4) grow fast. Regional market research companies usually have faster business growth and market growth, and they are able to continuously deepen and expand their market research business in a region or city through focus, innovation, cooperation, etc., thereby increasing market research revenues and profits.

5. how to choose the right market research company

According to the above classification and analysis of different types of market research companies, we can find that different types of market research companies have their own characteristics and advantages, but also have their own limitations and shortcomings. Therefore, when choosing a suitable market research company, you need to comprehensively consider the following aspects according to your actual needs and goals:

（1) Scope of Business. According to the type and field of market research you need, select a market research company with professional advantages or experience in the corresponding type or field.

（2) business model. According to the purpose and content of market research needs, select market research companies that provide high-quality market research and analysis or provide efficient market research execution and management as their main business.

（3) Geographical scope. According to the region and city where you need to conduct market research, choose a market research company that can cover all regions and cities across the country or mainly target a certain region or city.

（4）服务质量。根据自己对市场研究的数据质量、分析质量、服务质量等方面的要求，选择能够保证数据准确性、可靠性、有效性、一致性，能够提供深入、细致、有价值的市场分析和建议，能够提供及时、方便、满意的市场调查服务的市场调查公司。

（5）服务价格。根据自己对市场研究的预算和成本，选择能够提供合理、透明、竞争力的市场调查服务价格的市场调查公司。

综上所述，市场调查公司可以根据不同的标准进行分类，不同类型的市场调查公司有各自的特点和优势，也有各自的局限和不足。在选择合适的市场调查公司时，需要根据自己的实际需求和目标，综合考虑多个方面，从而找到最适合自己的市场调查合作伙伴。