Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > Researcher Articles > Industrial Consulting >

Six benefits of industrial market research consulting to take your business to the next level

2024-07-18 01:54:16 来源：尚普咨询浏览量：0

工业市场是指以生产资料为主要交易对象的市场，包括原材料、设备、零部件、能源等。工业市场的特点是交易规模大、交易周期长、交易对象多样、交易过程复杂、交易影响因素多元。因此，工业企业在进行市场营销时，需要有深入的市场研究和分析，以便了解市场动态和趋势，把握客户需求和行为，制定合理的市场战略和营销策略。

然而，工业企业往往缺乏专业的市场研究人员和方法，或者没有足够的时间和资源来进行全面和深入的市场研究。这就导致了工业企业在市场营销方面存在许多问题和困难，例如：

市场信息不足或不准确，导致决策失误或落后于竞争对手；

市场定位不清晰或不合理，导致产品或服务与客户需求不匹配或无法突出差异化优势；

市场策略不明确或不灵活，导致产品或服务无法有效地推广或销售；

市场变化不敏感或不及时，导致产品或服务无法适应市场需求或抓住市场机会；

市场风险不识别或不控制，导致产品或服务遭遇意外的竞争压力或危机事件。

为了解决这些问题和困难，工业企业可以寻求专业的工业市场研究咨询机构的帮助。工业市场研究咨询机构是指为工业企业提供以下服务的专业咨询机构：

市场分析：通过收集、整理、分析和解读市场相关的数据和信息，揭示市场的规模、结构、特征、动态、趋势、机会和威胁，为工业企业提供市场的全景视角和深度洞察；

竞争对手调查：通过收集、整理、分析和解读竞争对手的数据和信息，揭示竞争对手的规模、结构、特征、动态、趋势、优势和劣势，为工业企业提供竞争对手的全面评估和有效应对；

客户需求调研：通过收集、整理、分析和解读客户的数据和信息，揭示客户的规模、结构、特征、动态、趋势、需求和行为，为工业企业提供客户的精准定位和满意度提升；

市场预测：通过运用科学的方法和模型，基于市场的历史数据和未来影响因素，预测市场的发展方向和变化幅度，为工业企业提供市场的前瞻性预判和决策支持；

市场战略规划：通过综合运用市场分析、竞争对手调查、客户需求调研和市场预测的结果，制定适合工业企业的市场目标、市场定位、市场组合、市场推广等战略要素，为工业企业提供市场的系统性规划和实施指导。

工业市场研究咨询可以帮助工业企业在激烈的市场竞争中获得以下六大好处：

提高效率：工业市场研究咨询可以为工业企业节省时间和资源，避免重复或无效的市场研究活动，提高市场研究的效率和质量；

增强优势：工业市场研究咨询可以为工业企业提供有价值的市场信息和洞察，帮助工业企业发现并利用自身的优势和机会，增强市场竞争力；

创新能力：工业市场研究咨询可以为工业企业提供客观的市场反馈和建议，帮助工业企业识别并满足客户的潜在或未来需求，创新产品和服务；

市场拓展：工业市场研究咨询可以为工业企业提供全面的市场分析和预测，帮助工业企业探索并进入新的市场或客户群体，拓展市场份额；

风险管理：工业市场研究咨询可以为工业企业提供及时的市场监测和预警，帮助工业企业识别并应对竞争对手的威胁或危机事件，降低市场风险；

业务增长：工业市场研究咨询可以为工业企业提供有效的市场战略规划和实施指导，帮助工业企业优化产品或服务的定价、分销、促销等营销要素，提高产品或服务的销售量和利润率。

下面我们将结合尚普咨询服务客户的具体案例来说明这些好处。

案例一：某汽车零部件制造商

该公司是一家专业生产汽车零部件的制造商，主要为国内外知名的汽车品牌提供配套服务。该公司面临着以下市场问题和困难：

市场竞争激烈，同行业的竞争对手众多，价格竞争压力大；

市场需求变化快，客户对产品的质量、性能、功能、环保等要求越来越高，产品更新换代速度快；

市场机会有限，国内市场已经饱和，国外市场受到贸易壁垒和地缘政治的影响，市场拓展困难。

该公司委托尚普咨询进行工业市场研究咨询，尚普咨询为该公司提供了以下服务：

市场分析：尚普咨询通过收集、整理、分析和解读汽车零部件市场的数据和信息，为该公司提供了汽车零部件市场的规模、结构、特征、动态、趋势、机会和威胁的全景视角和深度洞察；

竞争对手调查：尚普咨询通过收集、整理、分析和解读该公司的主要竞争对手的数据和信息，为该公司提供了竞争对手的规模、结构、特征、动态、趋势、优势和劣势的全面评估和有效应对；

客户需求调研：尚普咨询通过收集、整理、分析和解读该公司的主要客户的数据和信息，为该公司提供了客户的规模、结构、特征、动态、趋势、需求和行为的精准定位和满意度提升；

市场预测：尚普咨询通过运用科学的方法和模型，基于汽车零部件市场的历史数据和未来影响因素，为该公司预测了汽车零部件市场的发展方向和变化幅度，为该公司提供了市场的前瞻性预判和决策支持；

市场战略规划：尚普咨询通过综合运用市场分析、竞争对手调查、客户需求调研和市场预测的结果，为该公司制定了适合其自身特点和目标的市场目标、市场定位、市场组合、市场推广等战略要素，为该公司提供了市场的系统性规划和实施指导。

通过尚普咨询的工业市场研究咨询服务，该公司获得了以下好处：

提高效率：该公司节省了大量的时间和资源，避免了重复或无效的市场研究活动，提高了市场研究的效率和质量；

增强优势：该公司获得了有价值的市场信息和洞察，发现并利用了自身在产品质量、技术创新、服务水平等方面的优势和机会，增强了市场竞争力；

创新能力：该公司获得了客观的市场反馈和建议，识别并满足了客户对产品性能、功能、环保等方面的潜在或未来需求，创新了产品和服务；

市场拓展：该公司获得了全面的市场分析和预测，探索并进入了新的市场或客户群体，如新能源汽车、智能汽车、共享汽车等，拓展了市场份额；

风险管理：该公司获得了及时的市场监测和预警，识别并应对了竞争对手的威胁或危机事件，如贸易战、汇率波动、产品召回等，降低了市场风险；

业务增长：该公司获得了有效的市场战略规划和实施指导，优化了产品或服务的定价、分销、促销等营销要素，提高了产品或服务的销售量和利润率。

案例二：某化工原料供应商

该公司是一家专业供应化工原料的供应商，主要为国内外知名的化工企业提供配套服务。该公司面临着以下市场问题和困难：

市场需求波动大，受到宏观经济、行业政策、环境因素等的影响，市场需求难以预测和控制；

市场价格波动大，受到原材料价格、供需关系、竞争策略等的影响，市场价格难以稳定和保证；

市场竞争激烈，同行业的竞争对手众多，产品同质化严重，差异化优势难以形成和维持。

该公司委托尚普咨询进行工业市场研究咨询，尚普咨询为该公司提供了以下服务：

市场分析：尚普咨询通过收集、整理、分析和解读化工原料市场的数据和信息，为该公司提供了化工原料市场的规模、结构、特征、动态、趋势、机会和威胁的全景视角和深度洞察；

市场预测：尚普咨询通过运用科学的方法和模型，基于化工原料市场的历史数据和未来影响因素，为该公司预测了化工原料市场的发展方向和变化幅度，为该公司提供了市场的前瞻性预判和决策支持；

通过尚普咨询的工业市场研究咨询服务，该公司获得了以下好处：

提高效率：该公司节省了大量的时间和资源，避免了重复或无效的市场研究活动，提高了市场研究的效率和质量；

增强优势：该公司获得了有价值的市场信息和洞察，发现并利用了自身在产品品种、质量保证、服务水平等方面的优势和机会，增强了市场竞争力；

创新能力：该公司获得了客观的市场反馈和建议，识别并满足了客户对产品品质、性能、安全等方面的潜在或未来需求，创新了产品和服务；

市场拓展：该公司获得了全面的市场分析和预测，探索并进入了新的市场或客户群体，如生物化工、绿色化工、循环化工等，拓展了市场份额；

风险管理：该公司获得了及时的市场监测和预警，识别并应对了市场需求波动、价格波动、竞争策略等的影响，降低了市场风险；

业务增长：该公司获得了有效的市场战略规划和实施指导，优化了产品或服务的定价、分销、促销等营销要素，提高了产品或服务的销售量和利润率。

Conclusion

工业市场研究咨询是一种为工业企业提供市场分析、竞争对手调查、客户需求调研、市场预测、市场战略规划等服务的专业咨询机构。工业市场研究咨询可以帮助工业企业在激烈的市场竞争中获得优势，提高效率和盈利能力，创新产品和服务，拓展新的市场和客户，应对风险和挑战。尚普咨询是一家专业的工业市场研究咨询机构，拥有丰富的行业经验和专业知识，为众多工业企业提供了高质量的工业市场研究咨询服务，帮助他们实现了业务的更上一层楼。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise