Industrial market refers to the market with production materials as the main trading object, including raw materials, equipment, spare parts, energy, etc. The industrial market is characterized by large trading scale, long trading cycle, diverse trading objects, complex trading process and multiple factors influencing trading. Therefore, industrial enterprises in the marketing, need to have in-depth market research and analysis, in order to understand the market dynamics and trends, grasp customer needs and behavior, develop a reasonable market strategy and marketing strategy.

However, industrial enterprises often lack professional market researchers and methods, or do not have enough time and resources to conduct comprehensive and in-depth market research. This has led to many problems and difficulties in marketing for industrial enterprises, such:

Inadequate or inaccurate market information, resulting in poor decision-making or lagging behind competitors;

Market positioning is not clear or unreasonable, resulting in products or services and customer needs do not match or can not highlight the advantages of differentiation;

Market strategy is not clear or flexible, resulting in products or services can not be effectively promoted or sold;

Market changes are not sensitive or timely, resulting in products or services that cannot adapt to market needs or seize market opportunities;

Market risk is not identified or controlled, resulting in unexpected competitive pressures or crisis events for products or services.

In order to solve these problems and difficulties, industrial enterprises can seek the help of professional industrial market research consulting agencies. Industrial market research and consulting institutions refer to professional consulting institutions that provide the following services for industrial enterprises:

Market analysis: by collecting, collating, analyzing and interpreting market-related data and information, revealing the scale, structure, characteristics, dynamics, trends, opportunities and threats of the market, providing industrial enterprises with a panoramic perspective and in-depth insight into the market;

Competitor survey: by collecting, collating, analyzing and interpreting competitors' data and information, revealing the scale, structure, characteristics, dynamics, trends, advantages and disadvantages of competitors, providing industrial enterprises with a comprehensive assessment of competitors and effective response;

Customer demand research: by collecting, sorting, analyzing and interpreting customer data and information, reveal the scale, structure, characteristics, dynamics, trends, needs and behaviors of customers, and provide industrial enterprises with accurate positioning and satisfaction improvement of customers;

Market forecasting: by using scientific methods and models, based on historical market data and future influencing factors, to predict the direction and magnitude of market development, to provide forward-looking market prediction and decision support for industrial enterprises;

Market strategic planning: through the comprehensive use of market analysis, competitor survey, customer demand research and market forecast results, the formulation of market objectives, market positioning, market mix, market promotion and other strategic elements suitable for industrial enterprises, to provide industrial enterprises with systematic market planning and implementation guidance.

Industrial market research consulting can help industrial enterprises in the fierce market competition to obtain the following six major benefits:

Improve efficiency: industrial market research consulting can save time and resources for industrial enterprises, avoid duplication or ineffective market research activities, and improve the efficiency and quality of market research;

Enhance advantages: industrial market research and consulting can provide valuable market information and insight for industrial enterprises, help industrial enterprises find and use their own advantages and opportunities, and enhance market competitiveness;

Innovation capability: Industrial market research and consulting can provide objective market feedback and suggestions for industrial enterprises, help industrial enterprises identify and meet the potential or future needs of customers, and innovate products and services;

Market development: industrial market research consulting can provide industrial enterprises with comprehensive market analysis and forecast, help industrial enterprises to explore and enter new markets or customer groups, expand market share;

Risk management: Industrial market research and consulting can provide industrial enterprises with timely market monitoring and early warning, help industrial enterprises identify and respond to threats or crisis events from competitors, and reduce market risks;

Business growth: Industrial market research consulting can provide industrial enterprises with effective market strategic planning and implementation guidance, help industrial enterprises optimize the pricing, distribution, promotion and other marketing elements of products or services, and improve the sales volume and profit margin of products or services.

Below we will illustrate these benefits in conjunction with the specific case of a Champ Consulting customer.

Case 1: An auto parts manufacturer

The company is a professional manufacturer of auto parts, mainly providing supporting services for well-known auto brands at home and abroad. The company faces the following market problems and difficulties:

The market competition is fierce, there are many competitors in the same industry, and the pressure of price competition is great;

Market demand changes rapidly, customers have higher and higher requirements for product quality, performance, function, environmental protection, etc., and the product replacement speed is fast;

Market opportunities are limited, the domestic market is saturated, and foreign markets are affected by trade barriers and geopolitics, making market expansion difficult.

The company commissioned Shangpu Consulting to conduct industrial market research consulting, and Shangpu Consulting provided the company with the following services:

Market analysis: By collecting, sorting, analyzing and interpreting the data and information of the auto parts market, Shangpu Consulting provides the company with a panoramic perspective and in-depth insight into the scale, structure, characteristics, dynamics, trends, opportunities and threats of the auto parts market;

Competitor survey: Champ Consulting provides the company with a comprehensive assessment of the size, structure, characteristics, dynamics, trends, strengths and weaknesses of competitors and effective responses by collecting, collating, analyzing and interpreting the data and information of the company's main competitors;

Customer demand research: through collecting, sorting, analyzing and interpreting the data and information of the company's main customers, Shangpu consulting provides the company with the precise positioning and satisfaction improvement of the scale, structure, characteristics, dynamics, trends, needs and behaviors of customers;

Market forecast: through the use of scientific methods and models, based on the historical data and future influencing factors of the auto parts market, Shangpu Consulting has predicted the development direction and change range of the auto parts market for the company, and provided the company with forward-looking prediction and decision support for the market;

Market strategic planning: through the comprehensive use of market analysis, competitor survey, customer demand research and market forecast results, Shangpu Consulting has formulated strategic elements such as market objectives, market positioning, market combination and market promotion suitable for its own characteristics and objectives, and provided systematic market planning and implementation guidance for the company.

Through its industrial market research consulting services, the company has gained the following benefits:

Improve efficiency: The company saves a lot of time and resources, avoids repeated or ineffective market research activities, and improves the efficiency and quality of market research;

Enhance advantages: the company has obtained valuable market information and insight, discovered and utilized its own advantages and opportunities in product quality, technological innovation, service level, etc., and enhanced market competitiveness;

Innovation ability: the company has obtained objective market feedback and suggestions, identified and met the potential or future needs of customers for product performance, function, environmental protection, etc., and innovated products and services;

Market expansion: The company has obtained comprehensive market analysis and forecasts, explored and entered new markets or customer groups, such as new energy vehicles, smart cars, shared cars, etc., and expanded market share;

Risk management: The company has obtained timely market monitoring and early warning, identified and responded to threats or crisis events from competitors, such as trade wars, exchange rate fluctuations, product recalls, etc., and reduced market risks;

Business growth: The company has obtained effective market strategic planning and implementation guidance, optimized the pricing, distribution, promotion and other marketing elements of the product or service, and increased the sales volume and profit margin of the product or service.

Case 2: a chemical raw material supplier

The company is a professional supplier of chemical raw materials, mainly for domestic and foreign well-known chemical enterprises to provide supporting services. The company faces the following market problems and difficulties:

Market demand fluctuates greatly and is affected by macroeconomic, industrial policies, environmental factors, etc., making it difficult to predict and control market demand;

Market prices fluctuate greatly and are affected by raw material prices, supply and demand, competitive strategies, etc., making it difficult to stabilize and guarantee market prices;

The market competition is fierce, there are many competitors in the same industry, the product homogeneity is serious, and the differentiation advantage is difficult to form and maintain.

The company commissioned Shangpu Consulting to conduct industrial market research consulting, and Shangpu Consulting provided the company with the following services:

Market Analysis: By collecting, collating, analyzing and interpreting the data and information of the chemical raw material market, Shangpu Consulting provides the company with a panoramic perspective and in-depth insight into the scale, structure, characteristics, dynamics, trends, opportunities and threats of the chemical raw material market;

Competitor survey: Champ Consulting provides the company with a comprehensive assessment of the size, structure, characteristics, dynamics, trends, strengths and weaknesses of competitors and effective responses by collecting, collating, analyzing and interpreting the data and information of the company's main competitors;

Customer demand research: through collecting, sorting, analyzing and interpreting the data and information of the company's main customers, Shangpu consulting provides the company with the precise positioning and satisfaction improvement of the scale, structure, characteristics, dynamics, trends, needs and behaviors of customers;

Market forecast: Through the use of scientific methods and models, based on the historical data and future influencing factors of the chemical raw material market, Shangpu Consulting predicted the development direction and change range of the chemical raw material market for the company, and provided the company with forward-looking market prediction and decision support;

Market strategic planning: through the comprehensive use of market analysis, competitor survey, customer demand research and market forecast results, Shangpu Consulting has formulated strategic elements such as market objectives, market positioning, market combination and market promotion suitable for its own characteristics and objectives, and provided systematic market planning and implementation guidance for the company.

Through its industrial market research consulting services, the company has gained the following benefits:

Improve efficiency: The company saves a lot of time and resources, avoids repeated or ineffective market research activities, and improves the efficiency and quality of market research;

Enhance advantages: the company has obtained valuable market information and insight, discovered and utilized its own advantages and opportunities in product variety, quality assurance, service level, etc., and enhanced market competitiveness;

Innovation ability: the company has obtained objective market feedback and suggestions, identified and met the potential or future needs of customers for product quality, performance, safety, etc., and innovated products and services;

Market expansion: The company has obtained comprehensive market analysis and forecast, explored and entered new markets or customer groups, such as biochemical, green chemical, recycling chemical, etc., and expanded market share;

Risk management: The company has obtained timely market monitoring and early warning, identified and responded to the impact of market demand fluctuations, price fluctuations, competitive strategies, etc., and reduced market risks;

Business growth: The company has obtained effective market strategic planning and implementation guidance, optimized the pricing, distribution, promotion and other marketing elements of the product or service, and increased the sales volume and profit margin of the product or service.

Conclusion

Industrial market research consulting is a professional consulting organization that provides market analysis, competitor survey, customer demand research, market forecast, market strategic planning and other services for industrial enterprises. Industrial market research and consulting can help industrial enterprises gain advantages in the fierce market competition, improve efficiency and profitability, innovate products and services, expand new markets and customers, and deal with risks and challenges. Shangpu Consulting is a professional industrial market research and consulting organization with rich industry experience and professional knowledge. It has provided many industrial enterprises with high-quality industrial market research and consulting services to help them achieve a higher level of business.