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Analysis on Market Scale and Development Trend of Bicycle Industry in 2023

2024-07-18 01:54:24 Source: Champu Consulting Visits:0

一、自行车市场规模

According to data from the Champ Consulting Group,2021年全球自行车市场规模约为445亿美元，其中美国、欧洲地区、其他地区分别为80亿美元、200billion dollars and165Billions of dollars.2023年，预计全球自行车市场规模将达到480Billion US dollars, year-on-year growth7.9%。全球自行车市场的增长主要受到以下几个因素的驱动：

During the epidemic, there was an increased demand for personal portable travel tools, as well as cycling for physical fitness and stress relief.According to data from the Champ Consulting Group,2022The size of the European bicycle market remained2200About 10,000 vehicles, a slight increase year-on-year.1%; U.S. bicycle market size fell slightly, with sales2400Ten thousand vehicles, down year on year6%。

Government and social advocacy and support for low-carbon travel and green environmental protection. Many countries and regions have introduced policies and measures to encourage citizens to use bicycles, such as providing subsidies, increasing the construction of bicycle lanes, and relaxing restrictions on electric bicycles. For example, the European Union in 20207500 launched inA € billion green recovery plan 4This includes investment in bicycle infrastructure.

Innovation and upgrading of bicycle products. With the advancement of technology and the improvement of consumer demand, bicycle products show the characteristics of medium and high-end, electrification, and intelligence. For example, electric bicycles (E-bike) It far exceeds traditional bicycles in terms of comfort, individuality, and sense of technology, and is widely welcomed in Europe and other regions.According to data from the Champ Consulting Group,2023年全年全球电动自行车市场规模将达到520亿美元，占自行车市场的比重将超过一半。

中国是全球最大的自行车生产和消费国，也是最大的出口国。According to data from the Shangpu Consulting Group, the Chinese bicycle industry is in2022Continue to maintain a steady development trend, the market size exceeded 0.2 billion yuan. Expected2023China's bicycle production will further increase7846.5Ten thousand. Global demand for Chinese bicycles continues to be strong due to the epidemic and environmental policies,2023年全年中国自行车出口量预计达到8564.7万辆，创历史新高。2023年全年，预计中国自行车市场规模将突破2300Billion yuan, year-on-year growth10.4%. The development of China's bicycle market is influenced by the following factors:

国内消费升级和运动健康意识的提高。随着居民收入水平的提高和生活方式的改变，人们对自行车功能的要求已经不再仅限于简单的代步，而是更加注重品质、性能、体验等方面。中高端自行车、运动型自行车、电动自行车等细分市场需求增长迅速。Among the people who need new bicycles in China in 2022, nearly65%的消费者出于休闲运动目的。

The guidance and support of the national "double carbon" goal and green travel policy.2020Year9月，习近平主席在第75届联合国大会上宣布，中国将力争于2030peaking CO2 emissions years ago,2060年前实现碳中和。为了实现这一目标，国家和地方政府出台了一系列促进低碳出行和绿色交通的政策措施，例如推广新能源汽车、鼓励公共交通和非机动交通等。自行车作为一种低碳、环保、节能的交通工具，符合国家和社会的发展方向，有望获得更多的政策红利。

Challenges such as international trade frictions and rising costs. In recent years, due to trade protectionism and anti-dumping and other factors, Europe and the United States and other countries have imposed high tariffs on China's bicycle trade. For example, the United States has imposed additional tariffs on some Chinese bicycles and parts products.25%The EU's tariff on Chinese bicycle trade is much higher than that of other third countries.48.5%。这些措施给中国自行车出口造成了一定压力。同时，由于原材料价格上涨、人工成本增加、物流运输困难等因素，中国自行车产业的生产成本也在不断上升。

2. Bicycle Development Trend

尚普咨询认为，未来几年，自行车行业将呈现以下几个发展趋势：

自行车向中高端化转变。随着消费者对自行车品质、性能、体验等方面的更高要求，以及运动健康意识的提高，中高端自行车市场将有较大发展空间。根据尚普咨询集团的数据显示，2022The annual output of bicycles above 1,000 yuan in China is about 1000万辆，比2019年增长了12%，占总产量的15%，较2019年提升了1.3个百分点，反映了自行车产品的附加值不断提高。未来，中高端自行车将更加注重设计、材质、工艺、功能等方面的创新和优化。

自行车电气化发展。电动自行车是自行车行业的重要增长点，也是自行车向中高端化转变的一个方面。电动自行车具有节能、环保、便捷、舒适等优点，能够满足不同年龄段和不同场景的消费者需求。预测2023年全年中国电动自行车市场规模将达到1400亿元，占自行车市场的比重将超过60%。未来，电动自行车将更加注重安全性、智能化、轻量化、个性化等方面的创新和优化。

自行车智能化发展。智能化是自行车产品创新的一个重要方向，也是提升自行车品牌影响力和竞争力的一个有效手段。智能化主要体现在以下几个方面：一是智能硬件，例如智能锁、智能灯、智能仪表等，能够提升自行车的安全性、便利性和舒适性；二是智能软件，例如智能导航、智能健康管理、智能社交等，能够提升自行车的功能性和体验性；三是智能服务，例如智能维修、智能租赁、智能共享等，能够提升自行车的效率和利用率。

自行车国际化发展。随着国际贸易摩擦的加剧和成本上升的压力，中国自行车企业需要加强国际化战略，以应对挑战和抓住机遇。国际化战略主要包括以下几个方面：一是开拓国内市场，利用国内消费升级和政策支持，提升国内市场份额和品牌知名度；二是拓展海外市场，利用“一带一路”倡议和海外华人社区等资源，进入新兴市场和发展中国家；三是建立海外基地，利用当地的政策优惠和市场需求，进行海外生产和销售；四是进行跨国并购，利用国际品牌和渠道资源，提升国际竞争力。

3. Conclusion

To sum up,2023年自行车行业将呈现出市场规模持续增长、产品向中高端化、电气化、智能化转型升级、产业链国际竞争格局变化等特点。尚普咨询集团建议，中国自行车企业应该根据市场变化和消费者需求，加强技术创新和品牌建设，提升产品质量和服务水平，实施国际化战略，拓展国内外市场空间。

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