Corporate image and brand are the logo and impression of the company in the market, and it is also an important asset for the company to attract and retain consumers. Enhancing corporate image and brand is an important goal for enterprises to carry out marketing activities, and it is also an important means for enterprises to improve market competitiveness and profitability. The use of survey results is an effective way to enhance corporate image and brand, mainly in the following aspects:

The use of survey results can help enterprises to understand and improve the current situation and problems of corporate image and brand

The current situation and problems of corporate image and brand are the foundation and motivation to enhance corporate image and brand, and are also the difficulties and challenges to enhance corporate image and brand. The use of survey results can help companies understand and improve the status and problems of corporate image and brand, and improve the quality and level of corporate image and brand. Using the survey results can help enterprises understand consumers' cognition, evaluation, feeling and expectation of corporate image and brand, as well as consumers' influencing factors, influence degree and influence direction of corporate image and brand, so that enterprises can find and solve the deficiencies and problems of corporate image and brand according to the survey results, such as the ambiguity, singularity, negativity, inconsistency and instability of corporate image and brand, so as to improve the clarity, diversity, positive, consistency and stability of the corporate image and brand, and improve the quality and level of the corporate image and brand.

For example, through the survey results, a food company found that consumers' perceptions of corporate image and brand are low-cost, low-quality, and low-grade, and their evaluation of corporate image and brand is dissatisfied, distrustful, and recommend, which leads to consumption. The perception of corporate image and brand is disgusted, resisted, and converted, which affects the company's market share and market profits. Therefore, according to the survey results, the enterprise has improved the deficiencies and problems of corporate image and brand, and improved the quality and level of corporate image and brand, such as improving the quality and safety of food, improving the variety and taste of food, improving the packaging and design of food, improving the publicity and promotion of food, and improving the service and guarantee of food, in order to improve the consumer's corporate image and brand awareness, evaluation, feelings, expectations, etc., thereby increasing the market share and market profits of enterprises.

The use of survey results can help enterprises to shape and spread the characteristics and advantages of corporate image and brand

The characteristics and advantages of corporate image and brand are the contents and means to enhance corporate image and brand, as well as the highlights and advantages to enhance corporate image and brand. Using the survey results can help enterprises to shape and spread the characteristics and advantages of corporate image and brand, and improve the popularity and reputation of corporate image and brand. Using the survey results can help enterprises to understand consumers' needs and preferences for corporate image and brand, as well as consumers' perception and response to corporate image and brand, so that enterprises can shape and spread the characteristics and advantages of corporate image and brand according to the survey results, such as the uniqueness, value, meaning, emotion and social responsibility of corporate image and brand, so as to improve consumers' attention, recognition, trust, love and recommend of corporate image and brand, and improve the popularity and reputation of corporate image and brand.

For example, a mobile phone company finds that consumers' demand and preference for corporate image and brand are high-tech, high-performance, high-high quality, high-value and high-experience, and their perception and response to corporate image and brand are interest, curiosity, respect, appreciation and yearning, as a result, consumers' needs and preferences for corporate image and brand are high-tech, high-performance, high-high quality, high-value, and high-experience, and their perception and response to corporate image and brand are interest, curiosity, respect, appreciation, and yearning. Thereby increasing the company's market share and market profits. Therefore, according to the survey results, the enterprise has shaped and spread the characteristics and advantages of corporate image and brand, and improved the popularity and reputation of corporate image and brand, such as improving the technology and performance of mobile phones, improving the quality and appearance of mobile phones, improving the experience and service of mobile phones, improving the publicity and promotion of mobile phones, and improving the social responsibility and public welfare of mobile phones, so as to improve the consumer's attention, recognition, trust, love and recommend of the corporate image and brand, thus increasing the market share and market profit of the enterprise.

The use of survey results can help companies maintain and enhance the relationship between corporate image and brand and value.

The relationship and value between corporate image and brand is the basis and goal of enhancing corporate image and brand, and also the sustainability and development of enhancing corporate image and brand. Using the survey results can help enterprises maintain and enhance the relationship and value between corporate image and brand, and improve the loyalty and influence of corporate image and brand. Using the survey results can help enterprises to understand and meet consumers' needs and expectations for corporate image and brand, as well as consumers' attitudes and behaviors towards corporate image and brand, so that enterprises can maintain and enhance the relationship and value between corporate image and brand according to the survey results, such as trust, respect, support, participation and sharing of corporate image and brand, so as to improve consumer loyalty, recommend, dissemination, maintenance and protection of corporate image and brand, and improve the loyalty and influence of corporate image and brand.

For example, a coffee company finds that consumers' demands and expectations for corporate image and brand are high quality, highly experienced and highly social, and their attitudes and behaviors towards corporate image and brand are liking, trusting, supporting, participating and sharing, which leads to consumers' trust, respect, support, participation and sharing for the relationship and value between corporate image and brand, thereby increasing the market share and market profit of the enterprise. Therefore, according to the survey results, the enterprise maintains and strengthens the relationship and value between corporate image and brand, and improves the loyalty and influence of corporate image and brand, such as improving the quality and experience of coffee, improving the social and culture of coffee, improving the activities and interaction of coffee, improving the public welfare and responsibility of coffee, and improving the reputation and communication of coffee, in order to improve the consumer image and brand loyalty, recommend, dissemination, maintenance, protection, etc., thereby increasing the market share and market profits of enterprises.

Conclusion

Corporate image and brand are the logo and impression of the company in the market, and it is also an important asset for the company to attract and retain consumers. Enhancing corporate image and brand is an important goal for enterprises to carry out marketing activities, and it is also an important means for enterprises to improve market competitiveness and profitability. The use of survey results is an effective way to enhance corporate image and brand, which is mainly reflected in the following aspects: the use of survey results can help companies understand and improve the status and problems of corporate image and brand, improve the quality and level of corporate image and brand; the use of survey results can help companies shape and spread the characteristics and advantages of corporate image and brand, improve corporate image and brand awareness and reputation; using the survey results can help enterprises maintain and enhance the relationship and value between corporate image and brand, and improve the loyalty and influence of corporate image and brand. The purpose of this paper is to provide enterprises with some theoretical and practical knowledge and experience on how to use the survey results to enhance corporate image and brand through the analysis of experts, so as to help enterprises make better use of the survey results and promote the promotion of corporate image and brand.