Radio and television equipment refers to all kinds of equipment used in the fields of radio and television, cable television, satellite television, network television, etc., including signal source equipment, transmission equipment, receiving equipment, processing equipment, display equipment, etc. The radio and television equipment industry is a comprehensive industry involving many fields and application scenarios, and its market size and development potential have attracted the attention of all parties. According to the China Radio and Television Association, the market size of China's radio and television equipment reached about 50 billion billion yuan in 2019, up 8.5 percent year-on-year, and is expected to reach 54 billion billion yuan in 2020, a growth rate of 8 percent. The main drivers of the radio and television equipment industry include the following:

Policy support. The state has attached great importance to and policy support for the development of the radio and television industry, such as the 13th five-year Plan for the Development of Radio and Television, the opinions of the State Administration of Radio and Television on accelerating the Integration and Development of Radio and Television networks, which provide a good development environment and market space for the radio and television equipment industry.

technological innovation. The technical level of the radio and television equipment industry continues to improve, and new technologies and products continue to emerge, such as 4K/8K ultra-high definition, 5G, artificial intelligence, cloud computing, big data, Internet of Things, etc., which have brought new growth for the radio and television equipment industry. Point and competitive advantage.

user needs. With the development of social economy and the improvement of people's living standards, users' demand for radio and television services is becoming more and more diversified and personalized, such as high-definition, interactive, mobile, intelligent, etc., which also promotes product upgrading and innovation in the radio and television equipment industry.

Shangpu Consulting Company is a company specializing in market research and consulting services, with many years of industry experience and professional team, providing comprehensive, in-depth and accurate market analysis and suggestions for relevant enterprises and investors in the radio and television equipment industry. This paper will take the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer as an example, and discusses the market status, competition pattern, customer demand, technology trend and development opportunities of the radio and television equipment industry, aiming to provide valuable reference and enlightenment for the relevant enterprises and investors of the radio and television equipment industry.

Market Status

The purpose of the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer is to formulate a reasonable market strategy and development plan for it to help it increase its market share and competitiveness. In order to achieve this goal, Shangpu Consulting first conducted a comprehensive analysis of the current market situation of the radio and television equipment industry, including market size, market structure, market growth rate, market distribution and so on.

According to the analysis of Shangpu Consulting, the market size of the radio and television equipment industry has maintained a steady growth in the past few years, mainly benefiting from the state's policy support for the radio and television industry and the promotion of technological innovation. In 2019, the market size of the radio and television equipment industry reached about 50 billion billion yuan, up 8.5 percent year-on-year, with signal source equipment accounting for the highest proportion, reaching 28 percent, transmission equipment and receiving equipment accounting for 23 percent and 22 percent, respectively, and processing equipment and display equipment accounting for 15 percent and 12 percent, respectively. In 2020, affected by the new crown epidemic, the market growth rate of the radio and television equipment industry has slowed down, is expected to be 8%, the market size will reach 54 billion billion yuan, of which signal source equipment, transmission equipment and receiving equipment will continue to maintain the leading proportion, respectively, 29%, 24% and 23%, processing equipment and display equipment will account for 14% and 10%.

The market distribution of the radio and television equipment industry is mainly concentrated in the eastern and central regions, which is related to the development level of the radio and television industry and user needs. According to the analysis of Shangpu Consulting, in 2019, the market distribution of the radio and television equipment industry is as follows: the eastern region accounts for 45%, the central region accounts for 25%, the western region accounts for 15%, the northern region accounts for 10%, and the southern region accounts for 5%. In 2020, the market distribution of the radio and television equipment industry will remain relatively stable. The eastern region and the central region are still the main markets, accounting for 46% and 26% respectively. The market share of the western region and the northern region will increase to 16% and 11% respectively. The market share of the southern region will decline slightly to 4%.

competitive landscape

Another focus of the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer is to analyze the competitive landscape of the radio and television equipment industry, including the number, scale, products, technology, channels, customers, strategy, etc. of competitors, as well as the advantages and disadvantages of competitors, as well as the cooperation and competitive relationship between competitors.

According to the analysis of Shangpu Consulting, the competitive landscape of the radio and television equipment industry presents the following characteristics:

There are many competitors, but the concentration is low. Competitors in the radio and television equipment industry include all kinds of enterprises at home and abroad, such as Huawei, ZTE, Hisense, Skyworth, Sony, Samsung, LG, etc., among which domestic enterprises occupy a large market share, but do not form an absolute monopoly or leading position, and the market competition is still fierce.

Competitors have a higher degree of size and product differentiation. Competitors in the radio and television equipment industry have a high degree of scale and product differentiation, some competitors are large integrated enterprises, some competitors are small specialized enterprises focusing on a certain type of product or field, and some competitors are emerging enterprises with innovative capabilities and technological advantages. The products of these competitors cover various market segments of the radio and television equipment industry, such as signal source equipment, transmission equipment, receiving equipment, processing equipment, display equipment, etc., and their product functions, performance, quality, price, service, etc. There are also big differences, forming different market positioning and competition strategies.

Competitors have different levels of technology and innovation capabilities. The technical level and innovation ability of the radio and television equipment industry are important factors that determine the core competitiveness of competitors, and also the key factors that affect market share and profit. According to the analysis of Shangpu Consulting Company, there is a big gap in the technical level and innovation ability of competitors in the radio and television equipment industry. Some competitors have strong technology research and development capabilities and innovation capabilities, and can follow and lead the market in time. Technology trends and user needs, such as Huawei, ZTE, etc., some competitors lack technology research and development capabilities and innovation capabilities, and can only rely on low prices or imitation to maintain market share, for example, some small and medium-sized domestic enterprises or foreign-funded enterprises.

Competitors have uneven channels and customer resources. The channels and customer resources of the radio and television equipment industry are important factors that affect competitors' market expansion and brand influence, as well as competitors' revenues and profits. According to the analysis of Shangpu Consulting Company, the channels and customer resources of competitors in the radio and television equipment industry are uneven. Some competitors have relatively complete and extensive channels and customer resources, which can cover radio and television operators, radio and television agencies, radio and television users all over the country, such as Huawei, ZTE, etc., while some competitors lack effective channels and customer resources, can only rely on a few partners or direct sales to gain market share, such as some small and medium-sized domestic enterprises or foreign-funded enterprises.

The relationship of cooperation and competition between competitors is complex. The cooperation and competition between competitors in the radio and television equipment industry is an important factor affecting the development and change of the industry, as well as the strategy and decision-making of competitors. According to the analysis of Shangpu Consulting Company, the cooperation and competition between competitors in the radio and television equipment industry show complex characteristics. Some competitors have the possibility and space of cooperation, such as technical standards, product interoperability, project cooperation and so on. Some competitors have fierce competition and confrontation, such as price, channel, customer, brand and so on, some competitors have both cooperation and competition, for example, in different products or fields.

Customer demand

The third focus of the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer is to analyze the customer needs of the radio and television equipment industry, including the type, scale, characteristics, preferences, pain points, expectations and other aspects of customers, as well as the changes and trends of customer needs, as well as the degree of matching between customer needs and competitors' products and services.

According to the analysis of Shangpu Consulting, the customer needs of the radio and television equipment industry show the following characteristics:

The type and size of customers are diverse. The customers of radio and television equipment industry include radio and television operators, radio and television institutions, radio and television users, etc., with diversified types and scales. For example, radio and television operators include national central radio and television stations, provincial radio and television stations, municipal radio and television stations, County-level radio and television stations, etc., with different scales and influences. Radio and television institutions include radio and television management departments, radio and television supervision departments, radio and television research institutions, radio and television education institutions, etc, its functions and needs are different, radio and television users, including home users, commercial users, public users, etc., their consumption capacity and preferences are different.

Customer characteristics and preferences are differentiated. The characteristics and preferences of customers in the radio and television equipment industry are mainly affected by factors such as the type, scale, region, industry, and culture of customers. For example, the characteristics and preferences of radio and television operators are affected by factors such as policies, technology, and markets. The characteristics and preferences of radio and television organizations are affected by factors such as functions, goals, and resources, the characteristics and preferences of radio and television users are affected by income, education, interest and other factors.

Customer pain points and expectations are diversified. The diversified pain points and expectations of customers in the radio and television equipment industry are mainly reflected in the requirements and expectations of customers on the functions, performance, quality, price and service of radio and television equipment. For example, the pain points and expectations of radio and television operators are to improve the coverage, quality, efficiency and income of radio and television services. The pain points and expectations of radio and television institutions are to improve the management level, supervision ability, research level and education level of the radio and television industry, the pain point and expectation of radio and television users is to improve the clarity, interaction, mobility and intelligence of radio and television services.

Changes and trends in customer needs are dynamic. The change and dynamic trend of customer demand in the radio and television equipment industry are mainly affected by the development of social economy and the improvement of people's living standards, as well as the promotion of technological innovation and market competition. For example, customer demand changes from single radio and television service to diversified radio and television service, from low-definition radio and television service to high-definition radio and television service, and from traditional radio and television service to digital radio and television service, from fixed radio and television services to mobile radio and television services, from passive radio and television services to active radio and television services, from simple radio and television services to intelligent radio and television services.

Customer needs match competitors' products and services to varying degrees. The matching degree between the customer demand of radio and television equipment industry and competitors' products and services is different, which mainly depends on the advantages and disadvantages of competitors' products and services in terms of function, performance, quality, price and service, as well as the rationality of competitors' market positioning and competition strategy. For example, some competitors' products and services can better meet the needs of customers, such as Huawei, ZTE, etc, some competitors' products and services are difficult to meet the needs of customers, such as some small and medium-sized domestic enterprises or foreign-funded enterprises.

Technology Trends

The fourth focus of the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer is to analyze the technology trend of the radio and television equipment industry, including the development direction, development speed, development difficulty, development impact, etc., as well as the relationship between technology trend and competitors' technical level and innovation ability.

According to the analysis of Shangpu Consulting, the technological trends in the radio and television equipment industry show the following characteristics:

The development direction of technology is diversified. The technology development direction of radio and television equipment industry is diversified, mainly involving signal source technology, transmission technology, receiving technology, processing technology, display technology, etc. For example, the development direction of signal source technology includes 4K/8K ultra high definition, HDR high dynamic range, HFR high frame rate, NGA next generation audio, etc. The development direction of transmission technology includes 5G, optical fiber, satellite, IP, etc, the development direction of receiving technology includes OTT, IPTV, DVB, ATSC, etc., the development direction of processing technology includes artificial intelligence, cloud computing, big data, Internet of Things, etc., and the development direction of display technology includes OLED, QLED, Micro LED, laser projection, etc.

The pace of technology development is accelerating. The accelerated development of technology in the radio and television equipment industry mainly benefits from the state's policy support for the radio and television industry and the promotion of technological innovation, as well as market competition and user demand, such as the popularization and application of 4K/8K ultra-high definition technology, the commercialization and promotion of 5G technology, and the breakthrough and innovation of artificial intelligence technology.

The development of technology is more difficult. The difficulty of technological development in the radio and television equipment industry has increased, which is mainly reflected in the complexity, cost, safety, and standardization of technology, such as the signal source, transmission, reception, processing, and display of 4K/8K ultra-high-definition technology. Coordination and optimization, collaboration and innovation at the spectrum, network, terminal, and application levels of 5G technology, research and development and application of algorithms, data, models and platforms of artificial intelligence technology.

The development of technology has far-reaching implications. The development of technology in the radio and television equipment industry has far-reaching influence, mainly in the promotion, change and creation of technology. For example, the 4K/8K ultra-high definition technology has promoted the digitalization, high definition and intelligence of the radio and television industry. 5G technology has changed the transmission mode, service mode, application scene and other forms of the radio and television industry, artificial intelligence technology has created new content, new experience, new value and so on in the radio and television industry.

Technology trends are closely related to the technological level and innovation capabilities of competitors. The technological trend of the radio and television equipment industry is closely related to the technological level and innovation ability of competitors, which mainly determines the market position and competitiveness of competitors, as well as the development prospects and opportunities of competitors. For example, some competitors can follow up and lead the technological trend in time, such as Huawei and ZTE, while some competitors are difficult to adapt to and keep up with the technological trend, such as some small and medium-sized domestic enterprises or foreign-funded enterprises.

development opportunity

The last focus of the market research service provided by Shangpu Consulting Company for a radio and television equipment manufacturer is to analyze the development opportunities of the radio and television equipment industry, including market growth space, technological innovation space, customer demand space, policy support space, etc. And the relationship between development opportunities and competitors' market strategies and development plans.

According to the analysis of Shangpu Consulting, the development opportunities of the radio and television equipment industry show the following characteristics:

Market growth space is broad. The market growth space of radio and television equipment industry is broad, mainly due to the development potential and market demand of radio and television industry. For example, the development potential of radio and television industry is reflected in the improvement of the coverage, quality level, efficiency level and income level of radio and television services. The market demand is reflected in the diversified and personalized needs of radio and television operators, radio and television institutions, radio and television users, etc, all these provide strong support and impetus for the market size and market share growth of the radio and television equipment industry.

There is a huge space for technological innovation. There is a huge space for technological innovation in the radio and television equipment industry, mainly due to the development trend of technology and the difficulty of technological development. For example, the development trend of technology is reflected in the diversification and dynamic development direction of signal source technology, transmission technology, receiving technology, processing technology, display technology, etc. The difficulty of technological development is reflected in the high requirements and challenges of technological complexity, cost, safety, standardization, etc, all these provide broad space and opportunities for technological research and development and technological innovation in the radio and television equipment industry.

Customer demand space deep. The demand space of customers in the radio and television equipment industry is deep, mainly due to the differentiation of customer characteristics and preferences and the diversification of customer pain points and expectations, for example, the differentiation of customer characteristics and preferences is reflected in the type, scale, region, industry, culture and other aspects of customers, the diversification of customers' pain points and expectations is reflected in their different requirements and expectations for the functions, performance, quality, price and service of radio and television equipment, which provide profound space and opportunities for product upgrading and product innovation in the radio and television equipment industry.

Policy support space is strong. The strong policy support space of the radio and television equipment industry is mainly due to the state's high attention and policy support to the development of the radio and television industry, such as the 13th five-year Plan for the Development of Radio and Television, the opinions of the State Administration of Radio and Television on accelerating the Integration and Development of Radio and Television networks, which provide a good development environment and market space for the development of the radio and television equipment industry, for example, promote the digitalization, high-definition, and intelligence of the radio and television industry, support the technological research and development and technological innovation of the radio and television industry, and encourage market competition and market cooperation in the radio and television industry.

Development opportunities are closely related to competitors' market strategies and development plans. The development opportunities of the radio and television equipment industry are closely related to the market strategies and development plans of competitors, which mainly determine the market position and competitiveness of competitors, as well as the development prospects and opportunities of competitors. For example, some competitors can fully grasp and make use of development opportunities, such as Huawei and ZTE, while others are difficult to find and seize development opportunities, such as some small and medium-sized domestic enterprises or foreign-funded enterprises.