Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > Researcher Articles > Competitor Research >

市场调研的方法论与实务：以汽车变速器行业为例

2024-07-18 09:24:30 来源：尚普咨询浏览量：0

Methodology of 1. Market Research

市场调研的方法论是指市场调研的基本原理、流程和规范，是指导市场调研实施的理论框架。市场调研的方法论一般包括以下几个步骤：

1. 确定研究目的

研究目的是市场调研的出发点和终点，是指导市场调研的方向和范围的核心问题。研究目的应该明确、具体、可行和有价值，能够反映市场调研的需求方的信息需求和决策目标。研究目的的确定应该基于对市场现状和问题的分析，以及对市场机会和威胁的评估，同时也要考虑市场调研的资源和条件的限制。研究目的的确定可以采用问题树分析法、SWOT分析法、SMART原则等方法。

2. 设计研究方案

研究方案是市场调研的具体计划，是实施市场调研的操作指南。研究方案应该根据研究目的，确定研究的内容、方法、数据来源、数据收集方式、数据分析技术、研究的时间、预算和质量控制等要素，并将其系统地组织和安排。研究方案的设计应该遵循科学性、有效性、经济性和可行性的原则，同时也要考虑市场调研的可靠性和有效性的评估标准。研究方案的设计可以采用逻辑框架法、研究设计矩阵法、甘特图法等方法。

3. 选择数据来源和收集方式

数据来源是市场调研的信息来源，是市场调研的基础和依据。数据来源可以分为一手数据和二手数据。一手数据是指市场调研者直接从市场主体或现象中收集的原始数据，具有独特性、及时性和针对性的优点，但也存在成本高、时间长和难度大的缺点。二手数据是指市场调研者从已有的文献、报告、数据库等渠道获取的已经处理过的数据，具有成本低、时间短和易于获取的优点，但也存在过时性、不完整性和不适用性的缺点。数据来源的选择应该根据研究目的、研究方案、数据质量和数据可用性等因素综合考虑，一般采用一手数据和二手数据相结合的方式。

数据收集方式是市场调研的信息获取方式，是市场调研的工具和手段。数据收集方式可以分为定量数据收集方式和定性数据收集方式。定量数据收集方式是指通过数值和统计的方式收集和分析数据的方法，如问卷调查、实验法、观察法等，具有客观性、精确性和可比较性的优点，但也存在缺乏深度、灵活性和解释性的缺点。定性数据收集方式是指通过文字和语言的方式收集和分析数据的方法，如访谈法、焦点小组法、案例分析法等，具有深度、灵活性和解释性的优点，但也存在主观性、模糊性和不可比较性的缺点。数据收集方式的选择应该根据研究目的、研究方案、数据类型和数据质量等因素综合考虑，一般采用定量数据收集方式和定性数据收集方式相结合的方式。

4. 实施数据分析

数据分析是市场调研的核心环节，是从数据中提取有价值信息的过程。数据分析应该根据研究目的、研究方案、数据来源和数据收集方式，选择合适的数据分析技术，对数据进行清洗、整理、归纳、分类、统计、描述、推断、预测、解释和评价等操作，从而得出有意义的Conclusion和建议。数据分析技术可以分为描述性分析技术、推断性分析技术和预测性分析技术。描述性分析技术是指对数据的基本特征和分布进行描述和展示的方法，如频数分析、百分比分析、平均数分析、标准差分析、图表分析等。推断性分析技术是指对数据的关系和影响进行推断和检验的方法，如相关分析、回归分析、方差分析、卡方分析、因子分析等。预测性分析技术是指对数据的未来趋势和变化进行预测和模拟的方法，如趋势分析、指数平滑法、时间序列分析、马尔可夫链分析等。

5. 报告研究结果

研究报告是市场调研的最终成果，是向需求方传递信息和建议的载体。研究报告应该根据研究目的、研究方案、数据分析和需求方的特点，采用适当的结构、格式、语言和表达方式，清晰、完整、准确、有逻辑地呈现市场调研的过程和结果，突出市场调研的价值和意义，提出有针对性和可操作性的建议和策略。研究报告的结构一般包括标题、AbstractCatalogue,Text、Conclusion、建议、参考文献和附录等部分。

范和要求。研究报告的语言应该简洁、明了、规范和专业，避免使用口语、俗语、缩略语和不必要的修饰语。研究报告的表达方式应该充分利用图表、图示、图解等形式，增加视觉效果和信息量，同时注意图文一致和数据准确。

Practice of 2. Market Research

市场调研的实务是指市场调研的具体应用，是根据不同的行业和市场的特点，选择和运用合适的市场调研方法和技术，解决实际的市场问题和挑战的过程。市场调研的实务应该结合市场调研的方法论，根据市场的需求和趋势，制定有针对性和创新性的市场调研方案，收集和分析有价值的市场信息，提出有实效的市场策略和建议。市场调研的实务的难度和复杂度取决于市场的规模、动态、竞争和变化等因素，一般需要市场调研者具备丰富的市场知识、经验和洞察力，以及灵活的思维和创造力。

本文以汽车变速器行业为例，介绍市场调研的实务，并结合尚普咨询公司为该行业提供的部分市场调研服务案例，展示市场调研的价值和意义。

1. 汽车变速器行业的概况

汽车变速器是汽车的重要组成部分，是连接发动机和驱动轮的传动装置，能够根据汽车的行驶条件，改变发动机输出的扭矩和转速，提高汽车的动力性、经济性和安全性。汽车变速器的种类主要有手动变速器（MT）、自动变速器（AT）、手自一体变速器（AMT）、无级变速器（CVT）、双离合变速器（DCT）和电动变速器（EVT）等，其中AT、CVT和DCT等被称为自动变速器（AT）。

汽车变速器行业是汽车零部件行业的重要分支，是汽车产业链的核心环节之一。汽车变速器行业的发展受到汽车市场的需求、技术的创新、政策的规制和环境的影响等多方面因素的驱动和制约。汽车变速器行业的竞争格局主要由国际知名的变速器制造商和汽车整车厂商构成，其中变速器制造商主要提供标准化的变速器产品，汽车整车厂商主要提供定制化的变速器产品。汽车变速器行业的市场规模和增长率与汽车产销量和增长率密切相关，同时也受到汽车变速器的种类、性能、价格和品牌等因素的影响。

2. 汽车变速器行业的市场调研

汽车变速器行业的市场调研是指对汽车变速器行业的市场现状、市场需求、市场竞争、市场机会和市场风险等方面进行系统的收集、分析和解释的过程，以支持汽车变速器行业的决策者和利益相关者做出合理的市场策略和行动。汽车变速器行业的市场调研的目的一般有以下几种：

了解汽车变速器行业的整体发展状况和趋势，评估汽车变速器行业的市场规模、市场结构、市场增长率和市场潜力等指标，为汽车变速器行业的战略规划和投资决策提供依据。

了解汽车变速器行业的消费者需求和行为，分析汽车变速器的消费者特征、消费者偏好、消费者满意度和消费者忠诚度等指标，为汽车变速器行业的产品开发和市场营销提供指导。

了解汽车变速器行业的竞争者情况和动态，分析汽车变速器的竞争者特征、竞争者战略、竞争者优势和竞争者威胁等指标，为汽车变速器行业的竞争优势和竞争策略提供参考。

了解汽车变速器行业的市场机会和风险，分析汽车变速器行业的政策环境、技术环境、社会环境和自然环境等因素，为汽车变速器行业的机会把握和风险规避提供支持。

汽车变速器行业的市场调研的方法一般包括以下几种：

文献分析法：通过收集和分析汽车变速器行业的相关文献、报告、数据库等二手数据，获取汽车变速器行业的基本信息和历史数据，为汽车变速器行业的市场调研提供背景和基础。

问卷调查法：通过设计和发放针对汽车变速器行业的消费者、竞争者、供应商、分销商等市场主体的问卷，收集和分析汽车变速器行业的一手数据，为汽车变速器行业的市场调研提供直接和有效的信息。

访谈法：通过与汽车变速器行业的专家、领导者、决策者、意见领袖等重要人物进行深入的访谈，收集和分析汽车变速器行业的定性数据，为汽车变速器行业的市场调研提供深度和灵活的信息。

案例分析法：通过选择和分析汽车变速器行业的典型案例，如成功的产品、失败的产品、创新的产品、竞争的产品等，收集和分析汽车变速器行业的具体数据，为汽车变速器行业的市场调研提供有启发和借鉴的信息。

3. 汽车变速器行业的市场调研案例

尚普咨询公司是一家专业从事市场调研和管理咨询的公司，为汽车变速器行业提供了多项高质量的市场调研服务，帮助汽车变速器行业的客户解决了各种市场问题和挑战，提升了汽车变速器行业的市场竞争力和发展水平。以下是尚普咨询公司为汽车变速器行业提供的部分市场调研服务案例：

某国际知名的变速器制造商委托尚普咨询公司为其在中国市场的发展战略提供市场调研服务。尚普咨询公司通过文献分析法、问卷调查法和访谈法，收集和分析了中国汽车变速器市场的现状、需求、竞争和机会等方面的数据，为客户提供了中国汽车变速器市场的全面和深入的报告，包括市场规模、市场结构、市场增长率、市场潜力、市场细分、市场需求、市场竞争、市场机会和市场风险等方面的分析，以及针对不同的市场细分和市场机会的市场进入策略、市场定位策略、市场营销策略和市场竞争策略等建议。该报告帮助客户了解了中国汽车变速器市场的特点和趋势，制定了符合中国市场的发展战略，提高了在中国市场的竞争力和市场份额。

某国内知名的汽车整车厂商委托尚普咨询公司为其新推出的一款高端轿车的变速器选择提供市场调研服务。尚普咨询公司通过文献分析法、问卷调查法和案例分析法，收集和分析了高端轿车市场的消费者需求和行为、变速器产品的性能和价格、竞争者产品的优势和劣势等方面的数据，为客户提供了高端轿车市场的变速器选择的报告，包括消费者对变速器的偏好、认知和满意度等方面的分析，以及不同种类的变速器的优缺点、适用性和竞争力等方面的分析，以及针对客户的新款高端轿车的变速器选择的建议和理由。该报告帮助客户了解了高端轿车市场的消费者需求和行为，选择了符合消费者需求和行为的变速器产品，提高了新款高端轿车的市场吸引力和竞争力。

某国内新兴的变速器研发公司委托尚普咨询公司为其开发的一种创新的电动变速器（EVT）提供市场调研服务。尚普咨询公司通过文献分析法、访谈法和预测性分析技术，收集和分析了电动汽车市场的发展状况和趋势、电动变速器的技术特点和优势、电动变速器的市场需求和潜力等方面的数据，为客户提供了电动变速器市场的市场调研报告，包括电动汽车市场的规模、结构、增长率和潜力等方面的分析，以及电动变速器的技术创新、技术优势、技术难点和技术风险等方面的分析，以及针对电动变速器的市场机会和市场策略等建议。该报告帮助客户了解了电动汽车市场的发展前景和电动变速器的市场机会，制定了符合电动汽车市场的技术开发和市场推广的策略，提高了电动变速器的市场竞争力和市场份额。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise