Basic process of 1. market research

The basic process of market research can be divided into the following five stages:

The first stage: clear research purpose and problem. This phase requires communication with the client, understanding the client's needs and expectations, determining the purpose, scope, object, content and issues of the study, as well as the time, budget and quality requirements of the study.

Phase II: Development of a research programme. This stage requires the selection of appropriate research methods and techniques based on the purpose and issues of the study, and the design of the process and steps of the study, including data collection, sampling design, questionnaire preparation, data processing and analysis.

Phase III: Implementation of the research programme. This phase requires field or network data collection in accordance with the research programme, including qualitative and quantitative data, such as in-depth individual interviews, focus group discussions, survey visits, experimental methods, observational methods, etc.

Stage 4: Analyze and interpret the data. This stage requires a variety of statistical analysis of the collected data, such as collation, cleaning, coding, entry, description, inference, correlation, regression, factors, clustering, etc., as well as the interpretation and induction of the results of the analysis.Conclusionand recommendations.

Phase 5: Report writing and submission. This stage requires the writing of a market research report based on the results of the analysis and interpretation, including the title of the report,AbstractCatalogue,Text, appendices, etc., as well as the production of charts, diagrams, presentations, etc., and finally to the customer to submit reports, and communication and feedback.

Basic methods of 2. market research

The basic methods of market research can be divided into two categories: qualitative research and quantitative research:

Qualitative research refers to the collection and analysis of non-numerical data, such as words, images, sounds, etc., in an unstructured or semi-structured way to understand the current situation, problems, needs, motivations, attitudes, feelings, etc. of the market, as well as to explore the potential opportunities and causes of problems in the market. The common methods of qualitative research include personal in-depth interview, focus group discussion, projection method, situational analysis method, metaphor stimulation method and so on.

Quantitative research refers to the collection and analysis of numerical data, such as numbers, percentages, proportions, etc., in a structured manner to measure the size, share, structure, changes, influencing factors, etc. of the market, as well as to validate market assumptions and models. The common methods of quantitative research are survey interview method, experimental method, observation method, second-hand data analysis method and so on.

The method selection of market research needs to be comprehensively considered according to the research purpose, problem, object, content, time, budget and other factors. Generally speaking, qualitative research is applicable to the initial stage of market research, which can help find and define problems, put forward assumptions and schemes, and provide basis for quantitative research. Quantitative research is applicable to the middle and late stages of market research, which can help measure and verify problems, test assumptions and schemes, provide a basis for decision-making. Qualitative research and quantitative research are not opposed to each other, but complement each other, can confirm and complement each other, improve the effectiveness and reliability of market research.

Cases and Experience of 3. Shangpu Consulting in Market Research of Futures Industry

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Champu Consulting has extensive market research experience and cases in the futures industry, and the following are some of the representative cases:

Research on the business development strategy of an international futures exchange in China. The purpose of the project is to provide customers with market overview, competition pattern, regulatory policies, development trends and other information of China's futures industry, as well as the participants, needs, behaviors, preferences and other characteristics of China's futures market, so as to help customers formulate strategic plans and specific measures for business development in China. The project uses a combination of qualitative and quantitative methods, through in-depth interviews, questionnaires, second-hand data analysis, etc., to collect a large number of first-hand and second-hand data, and conduct a comprehensive, in-depth and systematic research on China's futures industry and market And analysis, to provide customers with detailed reports and recommendations, has been highly recognized and praised by customers.

A study on the brand image and customer satisfaction of a domestic futures company. The purpose of the project is to provide customers with customer evaluation and feedback on their brand image, service quality, product satisfaction, etc., as well as comparisons and differences with competitors, to help customers increase brand awareness and loyalty, and optimize service processes and Product structure, enhance market competitiveness. The project adopts the survey interview method, through the network and telephone, the customer's existing customers and potential customers conducted a large-scale questionnaire survey, collected effective data, the data were descriptive and inferential analysis, to provide customers with clear reports and recommendations, for the customer's brand and marketing to provide a strong support.

Research on new product development and market testing of a domestic futures company. The purpose of the project is to provide customers with new product development ideas and market testing programs, as well as new product market demand, potential customers, competitive advantage.

Research on new product development and market testing of a domestic futures company. The purpose of the project is to provide customers with new product development ideas and market testing programs, as well as new product market demand, potential customers, competitive advantages, risk assessment and other information to help customers innovate product design, improve product competitiveness and market share. The project adopts the experimental method and observation method, through the simulation trading platform and the actual trading market, the customer's new product has been tested for many rounds of market, collected the customer's feedback and data, analyzed and evaluated the data, provided the customer with the optimization suggestion and listing strategy of the new product, and laid the foundation for the successful launch of the customer's new product.

The above are some cases and experiences of Shangpu Consulting in the futures industry market research. It can be seen that market research is a scientific method. It is necessary to select appropriate research methods and techniques according to different research purposes and problems, and conduct effective Data collection and analysis to provide professional solutions and suggestions. Market research is also an art of practice, which requires flexible innovation and application according to different industries and markets, combined with specific cases and experiences, in order to provide valuable insights and enlightenment.

Conclusion

Taking the futures industry as an example, this paper introduces the basic process and method of market research, as well as the specific cases and experiences of Shangpu Consulting in the futures industry market research, aiming to show the combination of methodology and practice of market research, as well as the value and significance of market research to the futures industry. Market research is an applied science that provides professional solutions for corporate strategic decisions. It can help companies understand the current situation and trends of the market, discover market opportunities and problems, formulate market goals and strategies, evaluate market effects and risks, and optimize Market resources and activities to enhance market competitiveness and efficiency. Market research is an indispensable enterprise management tool, which can provide strong support and guarantee for the development and innovation of enterprises.