Purpose, content and methodology of market research 1. the natural medicine industry

1. The purpose of market research

Market research refers to the process of collecting, organizing, analyzing and interpreting market-related information and data using scientific methods in order to solve specific market problems or meet specific market needs. The purpose of market research is to help market entities (such as governments, enterprises, consumers, etc.) make correct market decisions, improve market efficiency and competitiveness, and promote the healthy development of the market.

The purpose of market research in the natural medicine industry is mainly in the following aspects:

Understand the development status and trends of the natural medicine industry, including market size, structure, distribution, competition pattern, supply and demand relationship, consumption characteristics, policies and regulations, technical level, innovation ability, development potential, etc;

Assess the market opportunities and risks of the natural medicine industry, including changes in market demand, changes in market competition, changes in market environment, changes in market systems, etc., as well as the impact of these changes on market players and coping strategies;

Develop market strategies and plans for the natural medicine industry, including market positioning, market objectives, market mix, marketing, market monitoring, market evaluation, etc., as well as the implementation plan and effect evaluation of these strategies and plans;

Provide market consultation and suggestions for the natural medicine industry, including the diagnosis of market problems, the prediction of market demand, the excavation of market potential, the promotion of market innovation, the promotion of market coordination, etc., as well as the feasibility and operability of these consultations and suggestions.

2. The content of market research

The market research of natural medicine industry mainly includes the following aspects:

Definition, classification and characteristics of natural medicines, as well as differences and connections with other medicines;

The industry chain and value chain of natural medicines, as well as the main players and activities in the industry chain and value chain;

Market demand and supply of natural medicines, and the factors and mechanisms that affect demand and supply;

Market prices and costs of natural medicines, and the factors and mechanisms that affect prices and costs;

Market competition and cooperation of natural medicines, and factors and mechanisms affecting competition and cooperation;

Market innovation and development of natural medicines, and the factors and mechanisms that influence innovation and development;

Market regulation and policy for natural medicines, and the factors and mechanisms that influence regulation and policy;

market problems and challenges of natural medicines, and methods and measures to solve the problems and challenges;

Market opportunities and prospects of natural medicines, as well as conditions and paths to grasp the opportunities and prospects.

3. Methods of market research

The methods of market research in the natural medicine industry are mainly as follows:

Literature analysis: through the collection, collation, evaluation and citation of literature related to the natural medicine industry (such as books, periodicals, reports, papers, patents, standards, etc.), to obtain the basic information and theoretical knowledge of the natural medicine industry, as well as the historical development and current situation of the industry review;

Expert interview method: by inviting, visiting, communicating and recording experts related to the natural medicine industry (such as scholars, researchers, entrepreneurs, managers, policy makers, etc.), to obtain professional insights and lessons learned from the natural medicine industry, as well as industry trends and cutting-edge dynamics;

Questionnaire survey method: through the design, distribution, recovery and analysis of questionnaires related to the natural medicine industry (such as market survey questionnaire, satisfaction questionnaire, opinion questionnaire, etc.), to obtain objective data and subjective evaluation of the natural medicine industry, as well as the demand characteristics of the industry and consumer behavior;

Sample testing method: through the selection, collection, testing and analysis of samples related to the natural medicine industry (such as natural medicine products, raw materials, intermediates, waste, etc.), to obtain the quality indicators and performance parameters of the natural medicine industry, as well as the technical level and innovation ability of the industry;

Data mining method: by collecting, integrating, processing and mining a large amount of data related to the natural medicine industry (such as statistical data, transaction data, network data, social data, etc.), to obtain the regular patterns and hidden information of the natural medicine industry, as well as the market opportunities and risk warning of the industry;

Scenario analysis: by constructing, simulating, comparing and evaluating different scenarios related to the natural medicine industry (e. g., best scenario, worst scenario, most likely scenario, etc.), to obtain the possibility and influencing factors of the future development of the natural medicine industry, as well as the strategic choices and countermeasures of the industry.

Market Research Techniques and Tools for 2. Natural Medicine Industry

1. Market research techniques

Market research technology refers to the use of scientific principles, methods and means to effectively collect, analyze and interpret market information and data in the process of market research. Market research techniques include the following:

Information collection technology: refers to the technology of using various channels, methods and means to obtain market-related information and data in market research, such as network search, database query, document retrieval, file access, field investigation, telephone interview, email sending, etc;

Information analysis technology: refers to the use of various theories, models and methods in market research to process, integrate, summarize, reason, judge and evaluate the collected information and data, such as statistical analysis, causal analysis, correlation analysis, regression analysis, cluster analysis, main component analysis, factor analysis, structural equation model, multi-level model, Bayesian network, neural network, support vector machine, decision tree, random forest, gradient promotion tree, deep learning, etc;

Information interpretation technology: refers to the use of various logic, rules and standards in market research to analyze the results andConclusionTechniques for illustrating, elaborating, explaining, and presenting, such as chart making, report writing, presentation making, paper publishing, patent application, standard setting, etc.

2. Market research tools

Market research tools are the general term for the specific instruments, equipment, software, platforms and services required to use market research techniques in market research. Market research tools mainly include the following:

Information collection tools: refers to the tools used to obtain market-related information and data in market research, such as computers, mobile phones, cameras, recording pens, scanners, printers, photocopiers, fax machines, projectors, televisions, broadcasts, newspapers, magazines, books, documents, databases, networks, emails, telephones, WeChat, QQ, Weibo, Douyin, Kuaishou, etc;

Information analysis tools: refers to the tools used to process, integrate, summarize, reason, judge and evaluate the collected information and data in market research, such as Excel, SPSS, SAS, R, Python, Matlab, Stata, Eviews, Mplus, Amos, Lisrel, HLM, Winbugs, Tensorflow, Pytorch, Keras, Scikit-learn, Xgboost, Lightgbm, Catboost, etc;

Information interpretation tool: refers to the market research, used to analyze the results and.Conclusion进行说明、阐述、解释和展示的工具，如Word、PowerPoint、Visio、Photoshop、Illustrator、Premiere、Audition、Latex、Markdown、HTML、CSS、JavaScript、PHP、SQL、WordPress、Wix、Weebly、Squarespace、Shopify、Medium、Blogger、WordPress、Wix、Weebly、Squarespace、Shopify、Medium、Blogger等。

Market Research Service Case of 3. Shangpu Consulting Company

Shangpu Consulting Company is a company specializing in market research, consulting and training in the natural medicine industry. It has a team of senior industry experts, market analysts, data scientists and software engineers to provide government agencies in the natural medicine industry., Enterprise organizations, scientific research institutions, investment institutions, social organizations, etc. provide high-quality market research services. The following are examples of some of the market research services provided by Champu Consulting to customers in the natural medicine industry:

Provided a research report on the market supervision and policy of natural drugs for a national drug administration, collected and analyzed the current situation, problems, effects and suggestions of market supervision and policy of natural drugs at home and abroad through literature analysis, expert interviews, questionnaire surveys, data mining and other techniques, and provided reference and basis for the bureau to formulate and improve the market supervision and policy of natural drugs;

A research report on the market competition and cooperation strategy of natural drugs was provided for an internationally renowned natural drug company, and the current situation, trends, opportunities and risks of market competition and cooperation of natural drugs were collected and analyzed through literature analysis, expert interviews, questionnaire surveys, data mining, scenario analysis and other techniques, which provided guidance and support for the company to formulate and implement the market competition and cooperation strategy of natural drugs;

provided a research report on market innovation and development of natural medicine for a leading domestic natural medicine research and development institution, and collected and analyzed the current situation, potential, demand and challenge of market innovation and development of natural medicine through literature analysis, expert interview, questionnaire survey, sample test, data mining, scenario analysis and other technologies, it provides the basis and motivation for the institution to carry out and promote the market innovation and development of natural drugs;

This paper provides a research report on the market opportunities and prospects of natural drugs for a domestic emerging natural drug investment institution. Through literature analysis, expert interviews, questionnaires, data mining, scenario analysis and other techniques, the current situation, prediction, conditions and paths of natural drug market opportunities and prospects are collected and analyzed, which provides reference and suggestions for the institution to carry out and optimize the market investment of natural drugs.