1. motor industry market survey overview

Electric motor is a device that converts electrical energy into mechanical energy, which is widely used in industry, agriculture, transportation, construction, home appliances and other fields. The motor industry is the basic, strategic and leading industry of the national economy, which is of great significance to promote economic growth, promote industrial upgrading, and achieve energy conservation and emission reduction.

The market size of China's motor industry is expected to reach 2.1 trillion billion yuan by 2028, with a compound annual growth rate of 6.5 per cent. Motor industry market research refers to the collection, collation, analysis and interpretation of various information about the motor industry to understand the development status of the industry, existing problems, development trends, competitive landscape, customer needs and market opportunities, etc., so as to provide basis and guidance for the strategic decision-making of motor enterprises. Market research in the motor industry can be divided into two categories: macro market research and micro market research. Macro market research mainly focuses on the overall situation of the motor industry, including industry scale, structure, growth, policy, environment, competition and so on. Micro market research focuses on market segments or specific markets of the motor industry, including products, prices, channels, promotions, brands, customers, regions, etc. Market research in the motor industry can use a variety of methods, such as literature analysis, data statistics, questionnaires, interviews, observation, experimental methods, case studies and so on. The process of market research in the motor industry generally includes the following steps: determining the purpose and scope of market research; designing market research programs and tools; implementing market research data collection and processing; conducting market research data analysis and interpretation; and writing market research reports and recommendations. The results of the market survey of the motor industry are mainly reflected in the following aspects: revealing the development status and existing problems of the motor industry; predicting the development trend and market opportunities of the motor industry; evaluating the competitiveness and advantages of the motor industry; identifying the customer needs and satisfaction of the motor industry; proposing the development strategy and suggestions of the motor industry.

2. Shangpu consulting company's motor industry market survey classic case

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting Co., Ltd. has rich market research experience and successful cases in the motor industry. It has provided comprehensive, accurate, timely and continuous in-depth industry reports for many motor enterprises, and has carried out multi-level cooperation with industry associations and partners to provide professional services for the government, social groups and related enterprises. The following is a brief introduction to the classic case of market research by Shangpu Consulting in the motor industry:

(I) China Market Research Project of an International Well-known Electric Motor Enterprise

The customer of this project is an internationally renowned motor company, mainly engaged in the research and development, production and sales of high-efficiency and energy-saving motors, with multiple brands and product lines, serving various industries and fields around the world. The customer wants to understand the current situation and development trend of the Chinese motor market, evaluate its competitiveness and advantages in the Chinese market, and formulate its entry and expansion strategy in the Chinese market. Champ Consulting provided the following market research services to this client:

Macro market research: through literature analysis and data statistics, collected and sorted out the policies and regulations, market size, market structure, market growth, market environment, market competition and other aspects of the information of China's motor industry, analyzed the development status of China's motor industry, existing problems, development trends and market opportunities, to provide customers with a panorama of China's motor industry.

Micro market survey: through questionnaires, interviews and observation methods, the information of products, prices, channels, promotions, brands, customers and regions of China's motor market is collected and processed, and the market segments and specific market characteristics, demand, satisfaction, preference and purchase behavior of China's motor market are analyzed, providing customers with in-depth insight into China's motor market.

Competitor analysis: Through literature analysis, data statistics and interviews, we collected and sorted out the information of the main competitors in the Chinese motor market, including corporate background, products and services, market share, marketing strategies, advantages and disadvantages, etc., and analyzed China The competitive landscape and competitiveness of the motor market provide customers with competitive intelligence on the Chinese motor market.

Market research report and suggestion: according to the data analysis and interpretation of market research, wrote a detailed market research report, summarized the main findings of China's motor market andConclusionIt puts forward the market entry and expansion strategies and suggestions for customers, including the choice of target market, the positioning of products and services, the strategy of price and channel, the strategy of brand and promotion, etc., which provides the basis and guidance for the strategic decision-making of customers.

The market research service of the project lasts for three months. The professional team of Shangpu Consulting has collected a large amount of first-hand and second-hand data through various methods and channels and channels, ensuring the comprehensiveness, accuracy and timeliness of the market research. The market research report and recommendations of the project have been highly recognized and satisfied by customers, laying a solid foundation for the successful entry and expansion of customers in the Chinese market.

(II) New Product Development Project of a Leading Motor Company in China

The customer of this project is a leading domestic motor company, mainly engaged in the research and development, production and sales of high-performance motors, serving new energy vehicles, industrial robots, smart homes and other fields. The customer hopes to develop a new type of brushless DC motor to meet the changing and increasing needs of the market, and to improve its competitiveness and market share. Champ Consulting provided the following market research services to this client:

Market research of new product development: through literature analysis, data statistics, questionnaire survey, interview and experimental method, the market information about brushless DC motor is collected and processed, including market size, market structure, market growth, market demand, market expectation, market obstacle, etc., the market potential and market risk of brushless DC motor are analyzed, and the market analysis of brushless DC motor is provided for customers.

Technical research of new product development: through literature analysis, data statistics, interviews and experimental methods, technical information about brushless DC motors is collected and processed, including technical principles, technical characteristics, technical level, technical innovation, technical difficulties, technical standards, etc., analyzes the technical status and technical trends of brushless DC motors, and provides customers with technical analysis of brushless DC motors.

Competition analysis of new product development: through literature analysis, data statistics, interviews and experiments, the information of the main competition of brushless DC motor is collected and sorted, including the products and services of the competition, technology and performance, price and cost, channel and promotion, brand and reputation, etc., and the advantages and disadvantages of the competition of brushless DC motor are analyzed, to provide customers with brushless DC motor competition analysis.

Market research report and suggestions for new product development: according to the data analysis and interpretation of market research, wrote a detailed market research report, summarized the market opportunities and market risks of brushless DC motors, and put forward strategies and suggestions for new product development for customers, including product and service design, technology and performance optimization, price and cost control, channel and promotion selection, brand and reputation shaping, etc., to provide the basis and guidance for the customer's new product development.

The market research service of the project lasted for four months. The professional team of Shangpu Consulting Company collected a large amount of first-hand and second-hand data through various methods and channels to ensure the comprehensiveness, accuracy and timeliness of the market research. The project's market research report and recommendations have been highly recognized and satisfied by customers, providing strong support and help for customers' new product development.

Significance and value of market research in the 3. motor industry

Market research in the motor industry is an important means for motor companies to understand the market, seize opportunities, formulate strategies, and enhance competitiveness. It has the following significance and value:

It provides objective, comprehensive, accurate and timely market information for motor enterprises, helps motor enterprises to understand the current situation, problems, trends and opportunities of the market, and provides the basis and guidance for the strategic decision-making of motor enterprises.

It provides in-depth, detailed, professional and continuous market insight for motor enterprises, helps motor enterprises understand market demand, satisfaction, preference, purchase behavior, etc., and provides support and help for product development, marketing and customer service of motor enterprises.

It provides systematic, comprehensive, objective and timely competitive intelligence for motor enterprises, helps motor enterprises to understand competitors' products and services, technology and performance, price and cost, channel and promotion, brand and reputation, etc., and provides reference and reference for the competitive analysis, competitive strategy and competitive advantage of motor enterprises.

Conclusion

The market investigation of motor industry is one of the important work of motor enterprises, which is of great significance and value to the development of motor enterprises. Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China. It has rich market research experience and successful cases in the motor industry. It provides professional market research services for many motor companies and helps motor companies understand the market., Grasp opportunities, formulate strategies, and enhance competitiveness. By analyzing the classic case of market research in the motor industry by Shangpu Consulting Company, this paper discusses the purpose, method, process and results of market research, as well as the guiding role of market research in strategic decision-making of enterprises, aiming to provide reference and reference for market research in the motor industry and provide support and help for the development of motor enterprises.