1. Introduction

Distribution transformers are indispensable equipment in the power system. They convert high-voltage electrical energy into low-voltage electrical energy for end users, such as industry, commerce and residents. The market demand of distribution transformers is affected by many factors, such as power demand, power grid construction, power quality, energy saving and environmental protection. With the development of economy and the progress of society, the demand for electricity continues to grow, the construction of power grid continues to expand, the quality of power continues to improve, energy conservation and environmental protection continue to strengthen, all of which have brought opportunities and challenges to the distribution transformer industry.

The global distribution transformer market size is expected to grow from $25.6 billion in 2023 to $34.18 billion in 2028, at a CAGR of 5.95 percent. Among them, the Asia-Pacific region is the largest and fastest growing market, accounting for the majority of the global market, mainly driven by countries such as China and India.

In order to understand the development status and trends of the distribution transformer industry, effective market research is needed. Market research refers to the process of providing a basis for market decision-making through the collection, collation, analysis and interpretation of market-related information. Market research can help companies understand market demand, market size, market structure, market competition, market opportunities, market risks, etc., so as to formulate reasonable market strategies and marketing strategies. There are many methods of market research, such as questionnaire survey, interview survey, observation survey, experimental survey, literature survey and so on. Among them, case analysis is a commonly used market research method, which refers to the in-depth study of one or several typical market cases to reveal the nature, laws and characteristics of the market, so as to obtain a general.Conclusionand methods of revelation. The advantage of case analysis is that it can provide rich details and background information, increase the authenticity and persuasiveness of market research, and at the same time, it can discover new problems and phenomena in the market and provide inspiration for market innovation.

This paper uses the method of case analysis to introduce the steps and skills used by Shangpu Consulting Company in providing distribution transformer market research services to customers, including determining research purposes, designing research plans, collecting and analyzing data, writing and presenting reports, etc. Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, IPO market segmentation research, fund-raising project feasibility study, business financing plan and other segmentation consulting services. Shangpu Consulting Company has rich market research experience in the distribution transformer industry. It has provided professional market research services for many distribution transformer manufacturers, investment institutions, and government departments, and has achieved good reputation and performance.

2. case analysis

This paper selects the market research service provided by Shangpu Consulting Company for a distribution transformer manufacturer as a case study, and the specific analysis is as follows:

2.1 Determination of Research Purpose

The first step in market research is to determine the purpose of the research, that is, to clarify the theme, scope, objectives and questions of the market research. The purpose of the study refers to the overall direction and intent of the market survey, the starting point and destination of the market survey, and the basic basis for guiding the market survey. There are many ways to determine the purpose of research, such as communicating with customers, analyzing customer needs, referring to historical data, and learning from peer experience.

In this case, the customer of Shangpu Consulting Company is a distribution transformer manufacturer, mainly producing distribution transformers below 10kV level, including oil-immersed distribution transformers, dry-type distribution transformers, amorphous alloy distribution transformers, etc., the main sales area is East China. The customer's demand is to understand the development status and trend of the national distribution transformer market, as well as the demand scale, competition pattern, market opportunities and risks of each market segment, so as to formulate reasonable market strategy and marketing strategy, improve market share and profitability. According to the needs of customers, Shangpu Consulting Company has determined the research purpose of this market survey, that is, to analyze the current situation and future development of China's distribution transformer market, and to provide customers with the basis and suggestions for market decision-making.

2.2 Design Research Scheme

The second step of the market survey is to design the research plan, that is, to develop the specific plan and method of the market survey, including determining the research method, selecting the data source, designing the data collection tool, determining the sample plan, formulating the timetable and budget, etc. The research plan refers to the specific implementation plan of the market research, which is the core of the market research and the operation specification to guide the market research. There are many ways to design research programs, such as reference literature, drawing on peer experience, communicating with customers, and consulting with experts.

In this case, Champu Consulting designed the following research program based on the needs of the client and the characteristics of the market:

Research methods: Using a combination of qualitative and quantitative methods, that is, on the basis of in-depth literature research and expert interviews, large-scale questionnaire surveys and data analysis are carried out to obtain comprehensive and accurate market information.

Data source: A combination of first-hand and second-hand data is used, that is, on the basis of existing public data and reports, new data and information are collected and generated on their own to improve the validity and reliability of the data.

Data collection tools: According to different data sources, different data collection tools are designed, such as literature research tables, expert interview outlines, questionnaires, data analysis software, etc., to improve the quality and efficiency of data.

Sample scheme: according to different research objects, different sample schemes are determined. For example, the objects of expert interview are authoritative experts, scholars and association leaders in the distribution transformer industry, and the objects of questionnaire survey are production enterprises, sales enterprises and user enterprises of distribution transformers. The number, distribution and extraction methods of samples are reasonably determined and adjusted according to the actual situation of the market and the principle of statistics, to ensure the representativeness and randomness of the sample.

Schedule and budget: According to the workload, difficulty, cycle, etc. of the market survey, a detailed schedule and budget are formulated, and the tasks, responsibilities, progress, costs, etc. of each stage of the market survey are clarified to ensure the smooth completion and efficient operation of the market survey.

2.3 collecting and analyzing data

The third step of market research is to collect and analyze data, that is, according to the research program, the corresponding data collection tools are used to obtain the corresponding data from the corresponding data sources, and the data are collated, summarized, analyzed and interpreted to obtain valuable information andConclusion. Data collection and analysis is the core link of market research, the essence of market research, and the determinant of the quality and effectiveness of market research. There are many ways to collect and analyze data, such as literature analysis, content analysis, comparative analysis, causal analysis, regression analysis, cluster analysis, principal component analysis and so on.

In this case, according to the research plan, the following data were collected and analyzed from the corresponding data sources by using the corresponding data collection tools:

Literature research: By consulting relevant literature, reports, policies, regulations, standards, etc. at home and abroad, we can understand the development history, current situation, trends, characteristics, problems, opportunities, challenges, etc. of the distribution transformer industry, and provide theoretical and background support for subsequent data collection and analysis.

Expert interviews: Through telephone, network, face-to-face, etc., conduct in-depth interviews with authoritative experts, scholars, and heads of associations in the distribution transformer industry to understand their views, evaluations, and suggestions on the distribution transformer industry. Provide professional and authoritative opinions and guidance for subsequent data collection and analysis.

Questionnaire survey: through mail, network, telephone, face-to-face, etc., large-scale questionnaire survey is conducted on distribution transformer production enterprises, sales enterprises, use enterprises, etc. to understand their demand, satisfaction, preference, choice, willingness and evaluation of distribution transformers, so as to provide comprehensive and accurate data and information for subsequent data collection and analysis.

Data analysis: Through the use of data analysis software, the collected data collation, induction, analysis and interpretation, the use of statistical methods, such as descriptive statistics, inferential statistics, hypothesis testing, related analysis, regression analysis, etc., to obtain valuable information and.ConclusionSuch as the distribution transformer market demand scale, growth rate, structure, distribution, competitive landscape, market share, market opportunities, market risks.

2.4 writing and presenting reports

The fourth step of market research is to write and present a report, that is, according to the results of data analysis, as well as the needs and expectations of customers, write and present a market research report, including the content, structure, format, language, etc. of the report, as well as the presentation of the report, time, place, object, etc. The report is the final result of market research, the embodiment of the value of market research, and the carrier of communication and transmission of market research. There are many ways to write and present reports, such as referring to report templates, drawing on report examples, communicating with customers, and consulting with experts.

In this case, Champu Consulting wrote and presented a market research report based on the results of the data analysis, as well as the needs and expectations of the client, as follows:

Report content: the content of the report includes the background, purpose, method, process, results,ConclusionAnd suggestions, etc., as well as related data, charts, appendices, etc., the content of the report should be comprehensive and detailed, but also concise and refined, objective and accurate, but also targeted and operable, and it should reflect the current market situation And trends, but also put forward market opportunities and strategies, not only to meet the needs and expectations of customers, but also to reflect the professionalism and level of Shangpu Consulting Company.

Report structure: The structure of the report includes the cover page, table of contents,Abstract、Text、ConclusionAnd recommendations, references, appendices, etc., the structure of the report should be clear and logical, hierarchical and coherent, with guidance and prominence, with generalizations and details, with summaries and prospects, with citations and annotations, with additions and additions.

Report format: The format of the report includes the layout, font, font size, line spacing, paragraphs, indentation, alignment, punctuation, numbering, color, etc. The format of the report should be standardized and unified, beautiful and neat, easy to read and understand, and conform to the standards and requirements of the industry and customers.

Report language: the language of the report includes the text, tone, style, words, sentence patterns, etc. The language of the report should be correct and appropriate, fluent and natural, rigorous and scientific.

Report presentation: the presentation of the report includes the form, method, time, place, object, etc. of the report, the presentation of the report should consider the needs and expectations of customers, as well as the purpose and effect of market research, choose the appropriate report form, such as written report, oral report, video report, multimedia report, etc., choose the appropriate report method, such as mail, network, telephone, face to face, etc, select the appropriate reporting time, such as regular, irregular, urgent, etc., select the appropriate reporting location, such as customer office, Shangpu consulting company office, third-party location, etc., select the appropriate reporting object, such as customer senior, customer middle, customer grass-roots, customer partners, customer potential customers, etc., to ensure the effective transmission and reception of the report.

3. conclusions and recommendations

Based on the results of the market survey, Champ Consulting has reached the following conclusions and recommendations:

Conclusion: China's distribution transformer market is a large and active market with high growth potential and development space, but it also faces fierce competition and strict supervision. The demand of distribution transformer market mainly comes from the growth of power demand, the expansion of power grid construction, the improvement of power quality, the strengthening of energy conservation and environmental protection and other factors. The structure of distribution transformer market is mainly composed of product type, voltage level, application field and other dimensions. The distribution of distribution transformer market is mainly concentrated in East China, South China, North China and other regions, the competition pattern of distribution transformer market is mainly composed of large enterprises, small and medium-sized enterprises and emerging enterprises at home and abroad. The opportunities of distribution transformer market mainly exist in new energy, smart grid, rural power grid, urban power grid and other fields. The risks of distribution transformer market mainly come from market saturation, backward technology, price war, policy changes and other factors.

Recommendation: In view of the characteristics and trends of China's distribution transformer market, Shangpu Consulting Company puts forward the following suggestions for customers:

Strengthen technological innovation, improve product quality and performance, develop new, efficient, energy-saving and environmentally friendly distribution transformer products to meet the diversified and personalized needs of the market, and improve market competitiveness and added value.

Expand market channels, optimize market layout, open up new market areas and regions, especially new energy, smart grid, rural power grid, urban power grid and other fields, as well as central China, southwest China and northwest China, so as to increase market coverage and share.

Strengthen brand building, improve brand awareness and reputation, establish brand image and reputation, cultivate brand loyalty and stickiness, and enhance brand influence and attractiveness.

Strengthen market monitoring, improve market sensitivity and response speed, keep abreast of market dynamics and changes, adjust market strategies and actions, respond to market opportunities and challenges, and grasp market opportunities and advantages.