Content of industry standards and specifications for 1. market research companies

The industry standards and norms of market research companies mainly include the following aspects:

Basic principles and methods of (I) market research

The basic principles of market research refer to some basic laws and requirements that market research activities must follow, including:

The principle of objectivity, that is, market research must objectively reflect the real situation of the market, free from subjective bias and interest, and avoid data tampering and misleading;

Systematic principle, that is, market research must be from the whole and local, from static and dynamic, from internal and external and other angles and levels, comprehensive and systematic analysis of all aspects and links of the market, to form a complete and consistent market understanding;

The principle of purpose, that is, market research must be clear about the purpose and object of market research, according to the purpose and object of market research, determine the content, scope, depth and method of market research, to avoid aimless and blindly seeking perfection;

The principle of feasibility, that is, market research must consider the feasibility and effectiveness of market research, according to the conditions and resources of market research, choose the appropriate way and means of market research, to ensure the quality and efficiency of market research.

The basic method of market research refers to some basic techniques and tools used in market research activities, including:

Data collection methods, that is, the sources and acquisition methods of data required for market research, mainly include second-hand data collection and first-hand data collection. Second-hand data collection refers to the use of existing data, such as government statistics, industry reports, and network Information, etc., first-hand data collection refers to directly obtaining data from market entities and sites through questionnaires, interviews, observations, experiments, etc;

Data analysis methods, namely, the processing and interpretation methods of data obtained from market research, mainly include qualitative analysis and quantitative analysis. Qualitative analysis refers to the analysis of conceptualization, classification and interpretation of data by means of logical reasoning, induction and comparison. Quantitative analysis refers to the use of mathematical statistics, economic measurement, operations research and other methods, quantify, calculate and model the data;

Data presentation methods, namely, the expression and presentation of the results and conclusions of market research, mainly include text description, chart drawing, data visualization, etc. Text description refers to the use of language to summarize and explain the results and conclusions of market research, and chart drawing refers to the use of graphics, tables, diagrams, etc., to visually and intuitively display the results and conclusions of market research, data visualization refers to the use of computer software to dynamically and interactively display the results and conclusions of market research.

Quality Control and Evaluation of (II) Market Research

The quality control of market research refers to the quality management and assurance of market research activities, mainly including:

The standardization of market research, that is, market research must follow certain norms and standards, such as market research processes, procedures, methods, documents, reports, etc., to ensure the consistency and comparability of market research;

The supervision of market research, that is, market research must accept certain supervision and inspection, such as market research plan, progress, process, results, etc., to ensure the compliance and reliability of market research;

The improvement of market research, that is, market research must be constantly improved and optimized, such as market research problems, defects, risks, opportunities, etc., to ensure the effectiveness and innovation of market research.

The quality evaluation of market research refers to the quality assessment and feedback of market research activities, including:

The internal evaluation of market research, that is, the evaluation of the market research company's own market research activities, such as the objectives, contents, methods, results and effects of market research, in order to test the rationality and accuracy of market research;

External evaluation of market research, that is, the evaluation of market research activities by relevant parties outside the market research company, such as market research customers, partners, industry associations, experts and scholars, etc., to verify the objectivity and impartiality of market research;

The comprehensive evaluation of market research, that is, the comprehensive internal evaluation and external evaluation of market research companies, the overall evaluation of market research activities, such as the advantages, disadvantages, opportunities, threats, etc. of market research, in order to improve the level and quality of market research.

Professional Ethics and Social Responsibility of (III) Market Research

The professional ethics of market research refers to some professional norms and ethical standards that must be observed in market research activities, including:

The principle of good faith, that is, market research must be honest with market research customers, objects, data, results, etc., do not carry out any false, misleading, deception, concealment and other dishonest behavior;

The principle of confidentiality, that is, market research must protect the privacy and trade secrets of customers, objects, data, results, etc. of market research, and do not disclose, disclose, transfer, sell and other acts that infringe the right of confidentiality;

The principle of respect, that is, market research must respect the legitimate rights and interests and reasonable needs of market research customers, objects, data, results, etc., and do not conduct any disrespectful behaviors such as infringement, damage, interference, and obstruction;

The principle of responsibility, that is, market research must be responsible for the customers, objects, data, results, etc. of market research, and do not carry out any irresponsible behavior such as shirking, evasion, delay, perfunctory, etc.

The social responsibility of market research refers to the impact and contribution of market research activities on society, mainly including:

Legal responsibility, that is, market research must comply with national laws and regulations, and do not carry out any illegal acts, such as infringement of intellectual property rights, violation of competition law, abuse of market position, etc;

Ethical responsibility, that is, market research must abide by social ethics and not conduct any behavior that violates ethics, such as harming the public interest, harming social atmosphere, and harming human dignity;

Environmental responsibility, that is, market research must pay attention to the protection and improvement of the environment, and do not carry out any behavior that damages the environment, such as polluting the environment, wasting resources, destroying the ecology, etc;

Public welfare responsibility, that is, market research must participate in social public welfare undertakings and carry out some socially beneficial behaviors, such as supporting education, supporting charity, and supporting innovation.

The significance and role of industry standards and norms for 2. market research companies

The industry standards and norms of market research companies have the following meanings and functions for the market research companies themselves:

Improve the quality and level of market research. By following the basic principles and methods of market research, market research companies can improve the scientificity, standardization, timeliness and effectiveness of market research, thereby improving the quality and level of market research;

Guarantee the reputation and reputation of market research, by following the quality control and evaluation of market research, market research companies can ensure the compliance and reliability of market research, so as to ensure the reputation and reputation of market research;

Enhance the competitiveness and influence of market research. By following the professional ethics and social responsibility of market research, market research companies can enhance the objectivity and impartiality of market research, thereby enhancing the competitiveness and influence of market research.

For the customers and society of market research companies, it has the following meanings and functions:

Provide reference and basis for market research. Through the high-quality market research services provided by market research companies, customers of market research companies can obtain the real situation and development trends of the market, so as to provide reference and basis for market forecasting and marketing decisions;

Promote the development and innovation of market research. Through the industry standards and norms followed by market research companies, market research companies can promote the standardization and supervision of market research, thereby promoting the development and innovation of market research;

To enhance the credibility and public welfare of market research, through the professional ethics and social responsibility of market research companies, market research companies can enhance the credibility and public welfare of market research, so as to enhance the social value and social benefits of market research.

3. Champ Consulting's practice and experience in industry standards and norms

Shangpu Consulting is a professional market research company, founded in 2008, headquartered in Beijing, with branches all over the country and overseas partners, providing a full range of market research services for customers in all walks of life. Shangpu Consulting has rich practice and experience in the field of market research, and also has its own characteristics and advantages in industry standards and norms, which are mainly reflected in the following aspects:

(I) Shangpu Consulting adheres to the basic principles and methods of market research.

When conducting market research, Shangpu Consulting always adheres to the principles of objectivity, systematicness, purpose and feasibility. According to the purpose and object of different market research, it selects the appropriate content, scope, depth and method of market research to ensure the scientificity and standardization of market research. When conducting market research, Shangpu Consulting always uses the basic methods of data collection, data analysis and data presentation, through the combination of second-hand data collection and first-hand data collection, through the combination of qualitative analysis and quantitative analysis, through the combination of text description, chart drawing and data visualization, to ensure the timeliness and effectiveness of market research.

Quality control and evaluation of market research carried out by (II) Shangpu Consulting

When conducting market research, Shangpu Consulting has implemented strict quality control and evaluation to ensure the quality and level of market research. When conducting market research, Shangpu Consulting followed the requirements of standardization, supervision and improvement of market research, formulated standards such as market research processes, procedures, methods, documents, and reports, and established market research plans, progress, and progress. Supervise the process and results, and discover the problems, defects, risks, opportunities and other improvements of market research.

When conducting market research, Shangpu Consulting also followed the requirements of internal evaluation, external evaluation and comprehensive evaluation of market research, conducted a comprehensive evaluation and feedback on its own market research activities, tested the rationality and accuracy of market research, verified the objectivity and impartiality of market research, and improved the level and quality of market research.

(III) Shangpu Consulting to comply with the professional ethics and social responsibility of market research

When conducting market research, Shangpu Consulting abides by the professional ethics and social responsibility of market research to ensure the credibility and reputation of market research. When conducting market research, Shangpu Consulting abides by the principles of honesty, confidentiality, respect and responsibility, treats the customers, objects, data and results of market research honestly, protects the privacy and trade secrets of the customers, objects, data and results of market research, and respects the legitimate rights and interests and reasonable needs of the customers, objects, data and results of market research, be responsible for the customers, objects, data and results of market research. When conducting market research, Shangpu Consulting also abides by the responsibilities of law, ethics, environment and public welfare, abides by national laws and regulations, abides by social ethics, pays attention to environmental protection and improvement, and participates in social public welfare undertakings.

4.Conclusion

Market research is an important part of marketing activities and the basis of marketing management. Market research company is specialized in market research services, to provide customers with professional market research consulting services. The development level and service quality of market research companies directly affect the market competitiveness and operating efficiency of customers. Therefore, market research companies must follow certain industry standards and norms to ensure the scientific, normative, timeliness and effectiveness of market research.

Taking Shangpu Consulting as an example, this paper introduces the content, significance and function of the industry standards and norms of market research companies, as well as the practice and experience of Shangpu Consulting in industry standards and norms, which provides reference and reference for the development of market research companies.