Market research is an activity to collect, analyze and use market information, which has an important impact on the service quality and customer satisfaction of consulting companies. Market information refers to all kinds of information related to the market, including the size, structure, trends, needs, competition, opportunities and risks of the market. Market information is the basis and basis for consulting companies to make consulting decisions, and it is also the resource and means for consulting companies to enhance their consulting competitiveness. The purpose of market research is to obtain, process and utilize market information to provide guidance and support for the consulting firm's consulting services. Consulting service refers to the activities of consulting companies to communicate and cooperate with customers through professional knowledge, skills and experience in order to meet the needs of customers. The goal of consulting services is to achieve the goals and value of the client, and it is also one of the key factors for the success of consulting companies.

Market research firms are institutions specializing in market research that provide consulting firms with professional market research methods and techniques to help them understand their clients' needs, problems, opportunities and risks, so as to provide effective consulting solutions and recommendations. The methods and techniques of market research companies mainly include the design, execution, analysis and presentation of market research, each of which involves a variety of specific methods and techniques, such as literature research, qualitative research, quantitative research, data mining, data visualization, report writing and so on. The following is a detailed analysis of these methods and techniques:

The design of market survey: The design of market survey refers to the main planning and arrangement of market survey, which determines the direction and focus of market survey. The design of market research should be based on the consulting firm's consulting objectives and strategies, as well as the actual situation of the market, clear, specific, quantifiable and evaluable. The design of the market survey should be consistent with the object, scope, methods, tools, data, technology, etc. of the market survey to ensure the effectiveness and feasibility of the market survey. The design of the market survey should be adjusted and updated in a timely manner with the changes in the market and the needs of the consulting firm to ensure the timeliness and adaptability of the market survey.

The execution of market research: The execution of market research refers to the main implementation and operation of market research, which determines the process and results of market research. The implementation of market research is mainly divided into three methods: literature research, qualitative research and quantitative research. Literature research refers to the method of collecting and analyzing existing market information. Qualitative research refers to the method of collecting and analyzing market information through non-numerical methods, such as interviews, observations, case studies, etc. Quantitative research refers to the method of collecting and analyzing market information through numerical methods, such as questionnaires, experiments, statistical analysis, etc, methods to collect and analyze market information. The implementation of market research should be based on the purpose of market research, object, data, technology, etc., select the appropriate method or comprehensive use of a variety of methods to ensure the accuracy and comprehensiveness of market research. The implementation of market research should follow scientific logic and norms to ensure the rigor and reliability of market research.

Analysis of market research: The analysis of market research refers to the main treatment and interpretation of market research, which determines the value and significance of market research. The analysis of market research mainly includes steps such as data cleaning, data sorting, data analysis and data interpretation. Data cleaning refers to the process of removing invalid and wrong data. Data sorting refers to the process of classifying and summarizing data according to certain rules and standards. Data analysis refers to the use of data technologies, such as data mining, data modeling, data prediction, data optimization, etc, the process of discovering and verifying the laws and relationships of data, data interpretation refers to the process of explaining and evaluating the meaning and function of data based on the results of data analysis, combined with the background and situation of the market. The analysis of market research should make full use of the data and technology of market research to improve the efficiency and accuracy of market research. The analysis of market research should focus on the innovation and change of market research and adapt to the development and change of the market.

Presentation of market research: Presentation of market research refers to the main output and report of market research, which determines the objectives and evaluation of market research. The presentation of market research mainly includes data visualization, report writing, report presentation and other steps. Data visualization refers to the process of displaying and conveying data information and insight by means of charts, graphs, animations and the like. Report writing refers to writing and editing the text content and content of market research according to the visualization results of data and in combination with the purpose and object of market research.ConclusionThe process of report presentation refers to the process of selecting and using the format and medium of the report according to the content of the report, combined with the objectives and objects of the market research. The presentation of market research should make full use of the data and technology of market research to improve the visibility and readability of market research. The presentation of market research should focus on the value and impact of market research and improve the practicality and credibility of market research.

Conclusion

Market research is an activity to collect, analyze and use market information, which has an important impact on the service quality and customer satisfaction of consulting companies. Market research firms are institutions specializing in market research that provide consulting firms with professional market research methods and techniques to help them understand their clients' needs, problems, opportunities and risks, so as to provide effective consulting solutions and recommendations. The methods and techniques of market research companies mainly include the design, execution, analysis and presentation of market research, each of which involves a variety of specific methods and techniques, such as literature research, qualitative research, quantitative research, data mining, data visualization, report writing and so on. From the perspective of experts, this paper discusses the meaning, characteristics and functions of the methods and techniques of market research companies, and how to improve the level and ability of market research companies. This paper holds that the methods and techniques of market research companies are both scientific and artistic knowledge, and the experts of market research companies should have comprehensive knowledge, skills and qualities, be able to flexibly use various methods and techniques of market research, creatively discover and solve market problems, and practically provide and present market information, so as to contribute to the service quality and customer satisfaction of consulting companies. The research of this paper has certain reference value and enlightenment significance for the theory and practice of market research company.