Industry Status of 1. Market Research Companies

Market research is a service that supports decision-making by collecting, analyzing and interpreting market information. Market research can help companies understand the size, structure, needs, competition, opportunities and risks of the market, so as to formulate reasonable strategies, marketing, products and innovation programs. The contents and methods of market research are varied, including quantitative research, qualitative research, secondary research, in-depth interviews, questionnaires, consumer behavior observation, neural marketing, big data analysis, etc.

A market research company is a professional organization that provides market research services. Its business covers various industries and fields, including consumer goods, automobiles, medical care, finance, technology, etc. The customers of market research companies are mainly enterprises, governments, social organizations and individuals, and their service scope can be global, regional, national or market segments. The main sources of revenue for market research companies are project fees, subscription fees, consulting fees and data sales.

In 2020, the turnover of global market research and information services reached 51.6 billion billion US dollars, up 3.2 per cent year-on-year. North America had the highest share at 38.4 percent, followed by Europe at 34.6 percent, Asia-Pacific at 19.9 percent, Latin America at 4.6 percent, and the Middle East and Africa at 2.5 percent. In terms of growth rates, the Asia-Pacific region was the highest at 7.5 percent, followed by the Middle East and Africa at 6.7 percent, Europe at 3.5 percent, North America at 1.7 percent, and Latin America at -1.6 percent. In terms of business type, quantitative research accounted for the highest proportion at 69.8 per cent, followed by qualitative research at 14.5 per cent, secondary research at 8.9 per cent and other research at 6.8 per cent.

China is one of the important markets in the global market research industry, and its market size and growth rate are among the highest in the world. The market size of China's market research industry reached Rmb19.022 billion in 2020, up 9.53 year-on-year. The consumer goods sector accounted for the highest share at 21.6 per cent, followed by the automotive industry at 17.5 per cent, the broadcast media industry at 9.6 per cent, the public sector at 8.8 per cent and other sectors at 42.5 per cent. In terms of business type, quantitative research accounted for the highest proportion at 75.2 per cent, followed by qualitative research at 13.6 per cent, secondary research at 7.1 per cent and other research at 4.1 per cent.

The development of China's market research industry has been affected by many aspects, including market demand, technological innovation, competition pattern, policies and regulations, etc. From the perspective of market demand, with the transformation and upgrading of China's economy, consumer demand has become increasingly diversified, personalized and high-end, and enterprises' demand for market information has become more urgent and in-depth, and the quality and efficiency of market research services have also increased. Pay more attention. From the perspective of technological innovation, the development of new technologies such as the Internet, mobile communications, big data, artificial intelligence, and cloud computing has provided new data sources, analysis methods, interaction methods and service models for market research, and also improved market research. Efficiency and accuracy. From the perspective of competition pattern, China's market research industry presents a diversified competition pattern. There are not only international well-known market research companies, such as Nielsen, Conde Nast, Ipsos, etc., but also local excellent market research companies, such as Shangpu consulting, Analysys, iResearch, etc., as well as some cross-border Internet companies, such as Alibaba, Tencent, Baidu, etc., And some market research companies focusing on segmentation. From the perspective of policies and regulations, the Chinese government has continuously increased its supervision and support for the market research industry, and has issued a series of policies and regulations that are conducive to the standardized development and innovative development of the market research industry, such as the the People's Republic of China Statistics Law, the the People's Republic of China Foreign-related Investigation License Management Measures, Market Research Industry Standards, etc.

Development Trend of 2. Market Research Company

The market research industry is an industry that keeps pace with the times, and its development trend is affected by multiple factors such as market environment, customer needs, and technological changes. According to our analysis, the development trend of market research companies mainly includes the following aspects:

-The scope and depth of market research will be further expanded and deepened. With the high-quality development of China's economy, the object and content of market research will not only be limited to traditional consumer goods and services, but will also involve emerging industries and fields, such as new energy, new materials, new infrastructure, new agriculture, new retail, new culture and so on. At the same time, the purpose and content of market research will not only be limited to basic information such as market scale, structure, demand, and competition, but will also go deep into deeper information such as market value, innovation, influence, and the future to help companies achieve higher Strategic goals and social responsibility.

-Market research methods and technologies will be further diversified and intelligent. With the continuous development and application of new technologies, the data sources, analysis methods, interaction methods and service models of market research will become more abundant and flexible. For example, big data analysis can provide more comprehensive and real-time market information, artificial intelligence can improve the efficiency and accuracy of market research, cloud computing can realize the rapid and convenient deployment and delivery of market research, neural marketing can reveal consumers' subconsciousness and emotion, virtual reality and augmented reality can enhance the immersion and experience of market research.

-The role and value of market research will be further enhanced and transformed. With the ever-changing market environment and increasing competition, market research is not only a decision support tool for enterprises, but also an innovation driving force and competitive advantage for enterprises. Market research is not only a service provider to provide market information, but also a partner to grow together with enterprises. Market research is not only an analyst who pays attention to the current situation and problems of the market, but also a forecaster and creator who pays attention to the future and opportunities of the market.

3. market research company's forward-looking outlook

The market research industry is an industry full of opportunities and challenges, and its forward-looking outlook is affected by multiple factors such as market environment, customer needs, and technological changes. According to our analysis, the market research company's forward-looking outlook mainly includes the following aspects:

-Market research companies will face greater market space and stronger market demand. With the high-quality development of China's economy, the market research industry will usher in greater development space and stronger development momentum. On the one hand, the scale and potential of the Chinese market will continue to grow, providing a broad market space for market research. On the other hand, the complexity and diversity of the Chinese market will continue to increase, providing a strong market demand for market research. It is estimated that by 2025, the market size of China's market research industry will reach 30 billion yuan, with an average annual growth rate of more than 10%.

-Market research companies will face more intense market competition and higher market standards. With the continuous development of the market research industry, the competitive landscape of market research companies will become more diversified and intense. On the one hand, the competition among market research companies will become more intense, not only in terms of price, quality, efficiency, etc., but also in terms of innovation, professionalism, and branding. On the other hand, market research companies will face competition from other industries and fields, such as Internet companies, consulting companies, data companies, etc. These competitors may have stronger technical capabilities, customer resources, industry knowledge and other advantages. At the same time, market research companies will face higher market standards and stricter market supervision, not only to comply with relevant laws and regulations, but also to comply with relevant industry standards and professional ethics to ensure the quality and credibility of market research.

-Market research companies will face more market opportunities and greater market challenges. With the continuous changes in the market environment and the continuous innovation of technology, market research companies will face new market opportunities and new market challenges. On the one hand, market research companies will have the opportunity to explore new market areas and new market segments, such as emerging industries and fields, new consumer groups and new consumer scenarios, providing new growth points and new points of value for market research. On the other hand, market research companies will face new market risks and new market problems, such as data security and compliance, technology updates and maintenance, customer satisfaction and loyalty, etc., which puts forward new requirements and new requirements for market research. challenge.

Advantages and Challenges of 4. Shangpu Consulting in Market Research Industry

Shangpu Consulting is a professional market research company, established in 2008, headquartered in Beijing, with more than 300 professional researchers and more than 1000 partners. Its services cover all parts of the country and the world. Its business involves consumer goods, automobiles, medical care, finance, science and technology and other industries and fields, providing high-quality market research services to more than 5000 customers.

Champu Consulting has the following advantages in the market research industry:

-Professional research team and rich research experience. Shangpu Consulting has a professional research team composed of industry experts, market analysts, data scientists, project managers, etc., with rich industry knowledge, market insight, data analysis and project management capabilities, and can provide customers with customized Market research solutions. Shangpu Consulting has more than 10 years of research experience in the market research industry, has accumulated a large number of industry data, market information, customer cases and successful experience, and can provide customers with valuable market research reports and suggestions.

-Advanced technology platform and innovative technology application. Shangpu Consulting has a self-developed market research technology platform, which integrates data collection, data processing, data analysis, data display, data interaction and other functions, which can realize the whole process and all-round support of market research. Shangpu Consulting actively applies new technologies and methods, such as big data analysis, artificial intelligence, cloud computing, neuromarketing, virtual reality, etc., to provide new data sources, analysis methods, interaction methods and service models for market research, and improve The efficiency and accuracy of market research.

-Flexible service mode and excellent service quality. According to the different needs and characteristics of customers, Shangpu Consulting provides flexible service models, including project-based services, subscription-based services, consulting-based services and data-based services, which can meet the different budgets, time and purposes of customers. Shangpu Consulting pays attention to the guarantee and improvement of service quality, establishes a perfect quality control system and customer satisfaction evaluation system, continuously optimizes service process and service content, and improves service effect and service value.

Champu Consulting also faces the following challenges in the market research industry:

-Market research needs and expectations continue to increase. As customers' demand for market information continues to increase, the difficulty and complexity of market research is also increasing, and the content and methods of market research need to be constantly updated and innovated to adapt to market changes and customer expectations. The results and recommendations of market research also need to be more targeted and actionable to help customers achieve better decisions and better performance.

-Market research data and techniques are constantly changing. With the explosive growth of data and the rapid development of technology, the data sources, analysis methods, interaction methods and service models of market research are constantly changing, and the technology platform and application of market research also need to be constantly updated and optimized to maintain the advancement and competitiveness of market research. At the same time, the data and technology of market research also bring new risks and problems, such as data security and compliance, technology update and maintenance, technology selection and application.

-Competition and cooperation in market research is constantly changing. With the diversification and intensification of the competitive landscape of the market research industry, the competition and cooperation between market research companies are constantly changing, and market research companies need to continuously improve their core competitiveness and brand influence in order to maintain their market advantage and position. At the same time, market research companies also need to constantly find new partners and cooperation models to expand the coverage and influence of the market and achieve win-win and sharing of the market.

5.Conclusion

Market research is a service that supports decision-making by collecting, analyzing and interpreting market information. A market research company is a professional organization that provides market research services. Its business covers various industries and fields, including consumer goods, automobiles, medical care, finance, technology, etc. The development of market research companies has been affected by many aspects, including market demand, technological innovation, competitive landscape, policies and regulations, etc. Taking Shangpu Consulting as an example, this paper analyzes the current situation, development trend and forward-looking outlook of the market research company, as well as the advantages and challenges of Shangpu Consulting in the industry, and provides reference for practitioners and stakeholders in the market research industry.