1. intelligenceLock industryOverview

Smart lock is a smart home device that uses the Internet, Internet of Things, artificial intelligence and other technologies to realize remote control, identification, security protection and other functions. The main advantage of smart locks is that it improves the convenience and safety of users, and also provides users with more personalized and intelligent choices. The main types of smart locks include password locks, fingerprint locks, face recognition locks, Bluetooth locks, Wi-Fi locks, NFC locks, etc. Different types of smart locks have different technical characteristics and application scenarios.

The smart lock market has shown rapid growth in recent years and has received widespread attention from consumers, businesses and governments. The global smart lock market will be $2.43 billion in 2023 and is expected to reach $4.98 billion by 2028, with a compound annual growth rate of 15.4 percent. North America is the world's largest smart lock market, accounting for 38.5 percent of the market, followed by Europe and the Asia-Pacific region. China is the largest smart lock market in the Asia-Pacific region and one of the fastest growing markets in the world.

In 2021, the size of China's smart lock market is 14.68 billion yuan, and it is expected to reach 39.26 billion yuan by 2027, with a compound annual growth rate of 18.9.

The development of the smart lock industry has been affected by many driving factors and constraints. Key drivers include:

The popularity and development of smart home. Smart home refers to the use of Internet, Internet of things, artificial intelligence and other technologies to realize the intelligent, networked, remote and automated home equipment integrated solutions. As an important part of smart home, smart locks are connected with other smart devices to form a smart home ecosystem, providing users with a more comfortable, convenient and safe living environment. With the continuous innovation of technology and the continuous reduction of costs, the market size and the number of users of smart home continue to expand, thus driving the growth of demand for smart locks.

Increased security awareness and increased security needs. Security is the core function and value of smart locks, and it is also one of the main motivations for users to choose smart locks. With the development of society and the improvement of living standards, people's awareness and demand for safety are also increasing, especially in the fields of residence, commerce and hotels, there are higher requirements for the safety, reliability and intelligence of door locks. Compared with traditional mechanical locks, smart locks have higher security performance, can effectively prevent theft, sabotage and illegal intrusion, and can also achieve remote monitoring, alarm and authorization functions to meet the diverse security needs of users.

Personalized and intelligent consumer trends. With the development of Internet, Internet of things, artificial intelligence and other technologies, consumers' consumption concept and consumption behavior have also changed, from single functional consumption to personalized and intelligent consumption. Consumers not only pay attention to the function and quality of the product, but also pay attention to the appearance and experience of the product, and whether the product can meet their own personalized and intelligent needs. As a high-tech product, smart locks have strong personalized and intelligent features. They can be customized according to users' habits and preferences, and provide more user-friendly and convenient services, which are in line with consumer consumption trends.

The main constraints include:

Immaturity and instability of technology. Smart lock as a complex product involving a variety of technologies, its technical level directly affects its performance and user satisfaction. At present, there are still some immature and unstable problems in the technology of smart locks, such as short battery life, unstable communication signals, poor compatibility, and high failure rates. These problems will affect the normal use of smart locks and reduce user trust. Degree and loyalty restrict the marketing and popularization of smart locks.

Security risks and cyber risks. Although smart locks have high security performance, they are not absolutely safe, and there are still some security risks and network risks. For example, the smart lock may be hacked, cracked or tampered with, resulting in the leakage of user's personal information or property damage; the smart lock may fail or lose control due to network failure, power interruption or system upgrade, causing inconvenience or danger to the user. These security risks and network risks will affect the user's confidence and recognition of smart locks, limiting the market demand for smart locks.

users' perceptions and habits. Smart lock as a new smart home device, its market awareness and acceptance and use habits need to be improved. The use of smart locks requires users to change the original door opening method and adapt to the new operation method and experience. For some users, there may be certain psychological barriers and behavioral inertia. At the same time, the price of smart locks is still a certain gap compared to traditional mechanical locks, and there may be some economic pressure for some users. Therefore, the market education and promotion of smart locks need to be strengthened to improve user awareness and acceptance, and cultivate user habits.

2. intelligenceLock industryThe competitive landscape

The competitive landscape of the smart lock industry presents the following characteristics:

Diversification of competitors. The main body of competition in the smart lock industry includes traditional mechanical lock companies, smart home companies, Internet companies, electronic companies, etc. All types of companies are trying to use their own technology, brands, channels, resources and other advantages to enter or expand the smart lock market Share. For example, traditional mechanical lock companies such as Schneider in the United States, Dirschmann in China, Bosch in France, etc., have launched their own smart lock products to meet market changes and user needs; smart home companies such as Google in the United States, China's Xiaomi, South Korea's Samsung, etc., all regard smart locks as an important part of the smart home ecosystem to provide more complete and convenient smart home solutions; internet companies such as Amazon in the United States, Alibaba and Tencent in China all use their own cloud computing, big data, artificial intelligence and other technologies to provide more intelligent and secure services for smart locks; electronic companies such as Apple in the United States, Huawei and OPPO in China all use their mobile phones, watches, headphones and other smart devices to connect and interact with smart locks to provide a more personalized and convenient experience.

Diversification of competitive methods. The competition methods of the smart lock industry include product competition, technology competition, brand competition, channel competition, service competition, etc. All kinds of competition methods are constantly innovating and changing to adapt to the development of the market and the needs of users. For example, in terms of product competition, smart lock companies must not only improve the functionality, quality, and safety of their products, but also improve the appearance, experience, and intelligence of their products to meet the diverse and personalized needs of users. In terms of technology competition, smart lock companies must not only master the core smart lock technology, but also the Internet, Internet of Things, artificial intelligence and other related technologies to improve the technical level and competitiveness of products; in terms of brand competition, smart lock companies must not only establish their own brand image and reputation, but also establish their own brand culture and value to improve user awareness and loyalty; in terms of channel competition, smart lock companies must not only use traditional Offline channels must also use emerging online channels to improve product coverage and sales rates; service competition, smart lock companies should not only provide basic services such as product installation, repair and maintenance, but also provide value-added services such as product upgrades, remote control, and data analysis to improve user satisfaction and stickiness.

The dynamics of the competitive landscape. The competitive landscape of the smart lock industry is constantly changing and adjusting. With the development of the market and the needs of users, the status and influence of various competitors are also constantly changing. For example, with the popularization and development of smart homes, the share and influence of smart home companies and Internet companies in the smart lock market continue to increase, which poses greater challenges and pressures to traditional mechanical lock companies and electronic companies; With the continuous innovation of technology and the continuous reduction of costs, the price and performance of smart locks are continuously optimized, which has a greater impact on users' consumption concepts and consumption behaviors, promote the conversion of users from traditional mechanical locks to smart locks.

3. intelligenceLock industryTrends and challenges

The development trends and challenges of the smart lock industry mainly include the following aspects:

Continuous innovation and integration of technology. Technology is the core driving force of the smart lock industry and the core competitiveness of the smart lock industry. With the continuous innovation and development of technologies such as the Internet, the Internet of Things, and artificial intelligence, the technical level and performance of smart locks are also continuously improved, and new technologies and functions are constantly emerging, such as biometrics, voice control technology, and video surveillance Technology, intelligent analysis technology, etc., these technologies and functions provide more possibilities and potential for smart locks. At the same time, the technology of smart lock is also continuously integrated and coordinated with the technology of other smart home devices to form an overall solution for smart home, providing users with a more complete and convenient smart home experience. Therefore, the development trend of the smart lock industry is the continuous innovation and integration of technology to improve the technical level and competitiveness of smart locks, while also providing users with more high-quality and efficient services.

The market continues to expand and segment. The market is the core goal of the smart lock industry and the core driving force of the smart lock industry. With the continuous innovation of smart lock technology and the continuous reduction of cost, the market size and the number of users of smart locks are also expanding, and new markets and users are constantly emerging, such as the residential market, commercial market, hotel market, government market, etc. These markets and users have different needs and characteristics, and need smart locks to provide different products and services. Therefore, the development trend of the smart lock industry is the continuous expansion and segmentation of the market to increase the market share and influence of smart locks, while also providing users with more diversified and personalized choices.

Constant improvement and unification of standards. The standard is the core specification of the smart lock industry and the core guarantee of the smart lock industry. With the continuous innovation of smart lock technology and the continuous expansion of the market, the standard of smart lock is also facing the need for continuous improvement and unification. At present, there are still some shortcomings and differences in the standards of smart locks, such as technical standards, safety standards, compatibility standards, service standards, etc. The shortcomings and differences of these standards will affect the technical level and market development of smart locks, and will also affect the user's Experience and trust. Therefore, the development trend of the smart lock industry is the continuous improvement and unification of standards to improve the technical quality and market order of smart locks, while also providing users with more secure and reliable protection.

The continuous deepening and expansion of cooperation. Cooperation is the core strategy of the smart lock industry and the core advantage of the smart lock industry. With the continuous innovation of smart lock technology and the continuous expansion of the market, the cooperation of smart lock is also facing the need of continuous deepening and expansion. The cooperation of smart locks mainly includes cooperation within the industry and cooperation outside the industry. The cooperation within the industry is mainly the cooperation between smart lock companies, such as technical cooperation, brand cooperation, channel cooperation, service cooperation, etc. The purpose of these cooperation is to achieve The sharing of resources and the complementarity of advantages to improve the competitiveness and efficiency of smart locks; the cooperation outside the industry is mainly the cooperation between smart lock companies and other industries, for example, the smart home industry, the Internet industry, the electronics industry, etc., the purpose of these cooperation is to achieve technology integration and market expansion, and improve the intelligence and coverage of smart locks. Therefore, the development trend of the smart lock industry is the continuous deepening and expansion of cooperation to improve the level of cooperation and cooperation effect of smart locks, while also providing users with more abundant and diversified services.

4. intelligenceLock industryThe market research classic case interpretation

The market research of the smart lock industry refers to the process of systematically collecting, analyzing and explaining the market status, competition pattern, development trends and challenges of the smart lock industry, aiming to provide valuable information and suggestions for relevant participants in the smart lock industry. Market research is an important tool and method for the smart lock industry, which can help relevant participants in the smart lock industry understand the needs and changes of the market, formulate reasonable strategies and decisions, and improve the efficiency and effectiveness of the market. The main contents of market research include market size, market structure, market segmentation, market demand, market supply, market competition, market opportunities, market risks, etc. The main methods of market research include literature analysis, data analysis, questionnaire survey, interview survey, observation survey, experimental survey, etc.

Shangpu Consulting is a professional market research and consulting company with rich market research experience and professional market research team, providing high-quality market research services for relevant participants in the smart lock industry. The following are three representative market survey cases selected by Shangpu Consulting in the market survey of the smart lock industry, namely:

Smart lock user satisfaction survey. The purpose of the survey is to understand the satisfaction and loyalty of smart lock users, as well as the main factors that affect user satisfaction and loyalty, and provide smart lock companies with suggestions for the improvement and optimization of user experience. The method of the survey is to randomly sample smart lock users in the form of online questionnaires, and a total of 1000 valid questionnaires were collected. The results of the survey show that the satisfaction and loyalty of smart lock users are generally high, but there are also some shortcomings and problems, mainly in the following aspects:

The satisfaction and loyalty of smart lock users are related to the type, brand, price, function, security, stability, compatibility, appearance, service and other factors of smart lock. Among them, function, security, stability and compatibility are the core factors affecting user satisfaction and loyalty, and brand, price, appearance and service are the auxiliary factors affecting user satisfaction and loyalty.

Smart lock users are highly satisfied with the function, safety, stability, and compatibility of smart locks, but there is still room for improvement. The main problems and suggestions are:

In terms of functions, smart lock users hope that smart locks can provide more functions and options, such as remote control, voice control, video surveillance, intelligent analysis, etc., to improve the convenience and intelligence of smart locks.

In terms of security, smart lock users hope that smart locks can improve security performance and security, such as anti-theft, anti-sabotage, anti-illegal intrusion, anti-network attacks, etc., to improve the security and reliability of smart locks.

In terms of stability, smart lock users hope that smart locks can improve stability and usability, such as extending battery life, optimizing communication signals, reducing failure rates, etc., to improve the stability and efficiency of smart locks.

In terms of compatibility, smart lock users hope that smart locks can improve compatibility and interoperability, such as supporting multiple unlocking methods, supporting multiple smart devices, and supporting multiple smart platforms, so as to improve the compatibility and flexibility of smart locks.

Smart lock users have low satisfaction with the brand, price, appearance, and service of smart locks, and need to be improved and upgraded. The main problems and suggestions are:

In terms of brand, smart lock users have low brand awareness and brand reputation of smart locks. It is necessary to strengthen brand publicity and promotion to improve brand influence and reputation.

In terms of price, smart lock users are more sensitive to the price of smart locks, and need reasonable pricing and preferential strategies to improve price competitiveness and cost performance.

In terms of appearance, smart lock users are not high on the appearance design and aesthetics of smart locks, and need to improve the innovation and personalization of the appearance, and improve the attractiveness and conformity of the appearance.

In terms of services, smart lock users have low service quality and service level for smart locks, and need to improve the foundation and value-added of services to improve the quality and level of services.

Smart lock market segmentation survey. The purpose of the survey is to understand the segmentation of the smart lock market, as well as the demand characteristics, competition and development potential of different market segments, so as to provide market positioning and expansion suggestions for smart lock enterprises. The method of the survey is to subdivide the smart lock market through the form of literature analysis and data analysis. There are four market segments, namely, the residential market, the commercial market, the hotel market and the government market. The results of the survey show that the breakdown and characteristics of the smart lock market are as follows:

The residential market. The residential market is the largest segment of the smart lock market and the most important segment of the smart lock market, accounting for about 60% of the smart lock market. The main users of the residential market are ordinary home users. Their demand for smart locks is mainly to improve the safety and convenience of the family. At the same time, they also hope that smart locks can be connected with other smart home devices to form a smart home ecosystem and improve the family. Comfort and intelligence. The main competitors in the residential market are traditional mechanical lock companies and smart home companies. They use their brand advantages and technical advantages to provide different smart lock products and services for the residential market. The main challenge of the residential market is the user's cognition and habits. It is necessary to strengthen the education and promotion of the market, improve the user's awareness and acceptance of smart locks, and cultivate the user's habits.

commercial market. The commercial market is the second largest segment of the smart lock market and an important segment of the smart lock market, accounting for about 25% of the smart lock market. The main users of the commercial market are all kinds of commercial organizations, such as office buildings, shopping malls, banks, schools, etc. Their demand for smart locks is mainly to improve the safety and management of commercial places, and also hope that smart locks can provide more The functions and services, such as remote control, data analysis, intelligent distribution, etc., improve the efficiency and effectiveness of commercial places. The main competitors in the commercial market are Internet companies and electronic companies. They use their own cloud computing, big data, artificial intelligence and other technologies to provide more intelligent and secure smart lock products and services for the commercial market. The main challenge of the commercial market is the immaturity and instability of the technology. It is necessary to strengthen the research and development and improvement of the technology to improve the technical level and performance of the smart lock.

The hotel market. The hotel market is the third largest segment of the smart lock market, and it is also a potential segment of the smart lock market, accounting for about 10% of the smart lock market. The main users of the hotel market are all kinds of hotel institutions, such as star hotels, business hotels, B & B hotels, etc. Their demand for smart locks is mainly to improve the security and service of hotels. At the same time, they also hope that smart locks can improve the brand image and customer experience of hotels, such as supporting a variety of unlocking methods, supporting online booking and payment, supporting smart recommend and discounts, etc, Improve the competitiveness and attractiveness of hotels. The main competitors in the hotel market are smart home companies and electronic companies. They use their own smart home technology and smart device technology to provide more convenient and comfortable smart lock products and services for the hotel market. The main challenge of the hotel market is the sensitivity of price and the lack of standards. It needs reasonable pricing and preferential strategies to improve the price performance ratio. At the same time, it also needs to improve and unify the standards to improve the quality and order of the standards.

The government market. The government market is the fourth largest segment of the smart lock market, and it is also a promising segment of the smart lock market, accounting for about 5% of the smart lock market. The main users of the government market are government agencies at all levels, such as public security bureaus, courts, prisons, military bases, etc. Their demand for smart locks is mainly to improve the security and confidentiality of government places. At the same time, they also hope that smart locks can improve the management and efficiency of government places, such as supporting multi-level authorization, supporting real-time monitoring, supporting smart alarms, etc., to improve the security and efficiency of government places. The main competitors in the government market are traditional mechanical lock companies and Internet companies. They use their own security technology and network technology to provide more secure and reliable smart lock products and services for the government market. The main challenge of the government market is the unclear policy and imperfect supervision. It is necessary to clarify and improve the policy and supervision, and improve the transparency of the policy and the effectiveness of supervision.

Smart lock market opportunity survey. The purpose of the survey is to understand the opportunities in the smart lock market and how to seize and take advantage of these opportunities to provide smart lock companies with market expansion and innovation recommendations. The method of the survey is to identify and evaluate the opportunities in the smart lock market through interview survey and observation survey. Four opportunities were found, namely:

新兴市场的开拓。新兴市场是指那些智能锁的普及率和渗透率较低，但有较大的发展潜力和增长空间的市场，例如东南亚、中东、非洲等地区。这些地区的经济发展水平和生活水平不断提高，人们对安全和智能的需求和意识也不断增强，同时也受到了智能家居和互联网的影响和刺激，对智能锁的需求和接受度也不断提高。因此，这些地区的智能锁市场有着较大的机会和前景，智能锁企业可以通过与当地的合作伙伴进行合作，利用当地的资源和渠道，为当地的用户提供适合当地的智能锁产品和服务，开拓和拓展新兴市场。

- 新技术的应用。新技术是指那些在智能锁领域还没有被广泛应用，但有较大的创新性和优势的技术，例如生物识别技术、语音控制技术、视频监控技术、智能分析技术等。这些技术能够为智能锁提供更多的功能和服务，提高智能锁的便利性和智能性，同时也能够提高智能锁的安全性和可靠性，满足用户的多样化和个性化的需求。因此，这些技术的应用有着较大的机会和前景，智能锁企业可以通过与技术提供商进行合作，利用技术的创新和优势，为用户提供更加先进和优质的智能锁产品和服务，应用和推广新技术。

- 新模式的探索。新模式是指那些在智能锁领域还没有被广泛探索，但有较大的创新性和潜力的模式，例如共享模式、订阅模式、租赁模式、平台模式等。这些模式能够为智能锁提供更多的选择和可能性，提高智能锁的灵活性和覆盖率，同时也能够提高智能锁的效率和效果，满足用户的不同的场景和需求。因此，这些模式的探索有着较大的机会和前景，智能锁企业可以通过与合作伙伴进行合作，利用模式的创新和潜力，为用户提供更加多元和便捷的智能锁产品和服务，探索和开发新模式。

- 新市场的创造。新市场是指那些在智能锁领域还没有被发现，但有较大的创造性和价值的市场，例如老年市场、儿童市场、宠物市场、特殊人群市场等。这些市场的用户有着特殊的需求和特点，需要智能锁提供特定的产品和服务，例如支持语音提示、支持紧急呼叫、支持智能追踪、支持智能提醒等，提高智能锁的适应性和人性化，同时也能够提高智能锁的社会性和责任感，满足用户的特殊的需求和期待。因此，这些市场的创造有着较大的机会和前景，智能锁企业可以通过与社会组织和公益机构进行合作，利用市场的创造性和价值，为用户提供更加专业和贴心的智能锁产品和服务，创造和开拓新市场。