The significance of 1. brand sales certification

In today's competitive market environment, the brand is not only a product or service logo, but also the basis of consumer choice and trust. However, due to the asymmetry and opacity of market information, it is often difficult for consumers to judge the true sales performance and market position of a brand, which affects consumers' purchase decisions and satisfaction. Therefore, brands need to demonstrate their strength and value in an effective way to enhance consumer confidence and loyalty. This is the meaning of brand sales certification.

Brand sales certification refers to the public and authoritative certification of brand sales performance through third-party organizations or platforms to improve brand reputation and visibility. Through brand sales certification, brands can convey the following information to consumers:

Brands have high quality and cost performance, which can bring value and experience to consumers;

The brand has high innovation ability and social responsibility, and can lead the industry.

The brand has high market recognition and influence, and can attract and retain consumers;

The brand has a high competitive advantage and development potential, and can continue to lead and create value.

The benefits of brand sales certification are not only reflected at the consumer level, but also at the enterprise level. Through the brand sales certification, enterprises can:

Enhance brand image and reputation, increase brand exposure and communication effect;

Enhance the brand's core competitiveness and differentiation advantages, improve the brand's market share and profit margin;

Optimize the brand's marketing strategy and resource allocation to improve the brand's return on investment and cost-effectiveness;

Stimulate the brand's innovation power and sustainable development ability, improve the adaptability and sustainability of the brand.

To sum up, brand sales certification is an effective means of brand building and management, which can help brands establish gold lettered signboards in the market, win the trust and loyalty of consumers, and realize the long-term development and value creation of the brand.

Types of 2. Brand Sales Certification

According to the object of certification, scope, standards, methods, etc., brand sales certification can be divided into the following types:

Sales certification of a single product or service category: refers to the sales certification of a specific product or service category, such as mobile phones, televisions, automobiles, hotels, etc. This type of certification can highlight a brand's expertise and leadership in a particular area, increasing consumer preferences and choices for products or services in that category.

Sales certification of multiple product or service categories: refers to sales certification of multiple related or unrelated product or service categories, such as home appliances, home furnishings, beauty makeup, etc. This type of certification can demonstrate the diversity and comprehensiveness of the brand and increase consumer awareness and trust in the overall image and value of the brand.

Sales certification in a single market or region: refers to the certification of sales in a specific market or region, such as domestic, international, Asian, European, etc. This type of certification can highlight the brand's influence and advantages in a certain region and increase consumer demand and satisfaction with products or services in that region.

Sales volume certification in multiple markets or regions: refers to sales volume certification in multiple related or unrelated markets or regions, such as global, cross-border, emerging markets, etc. This type of certification can demonstrate the internationalization and globalization of the brand and increase consumer respect and support for the brand across cultural and geographical differences.

Sales certification for a single time period or cycle: refers to sales certification for a specific time period or cycle, such as annual, quarterly, monthly, weekly, etc. This type of certification can reflect the performance and achievements of the brand in a certain period of time, and increase consumers' attention and expectation to the current state and future trends of the brand.

Sales volume certification for multiple time periods or cycles: Sales volume certification for multiple related or unrelated time periods or cycles, such as historical accumulation, continuous growth, and year-on-year growth. This type of certification can demonstrate the long-term stability and sustainability of the brand and increase consumers' understanding and trust in the brand's past history and future vision.

The above types of certification are not mutually exclusive, but can be combined and matched with each other to adapt to different brand characteristics and market needs. Brands should consider the following factors when choosing the type of certification:

Brand positioning and goals: The brand should choose the type of certification that can highlight its core strengths and value propositions according to its own positioning and goals, in order to achieve the best communication effect and market feedback.

Brand product or service characteristics: The brand should choose the type of certification that can demonstrate its innovation and differentiation according to the characteristics of its own products or services, so as to enhance its competitiveness and influence.

The market environment and competitive situation of the brand: the brand should choose the certification type that can adapt to its development stage and opportunities and challenges according to its own market environment and competitive situation, so as to optimize its marketing strategy and resource allocation.

Brand consumer characteristics and behavior patterns: brands should choose the type of certification that can meet the needs and expectations of their consumers according to the characteristics and behavior patterns of their consumers, in order to enhance their consumer confidence and loyalty.

Process of 3. Brand Sales Certification

The process of brand sales certification generally includes the following steps:

Choose a certification body or platform: The brand should choose the appropriate certification body or platform according to its own certification purpose and type, such as industry associations, authoritative media, professional institutions, e-commerce platforms, etc. The brand should examine the qualification, reputation, professionalism, impartiality and influence of the certification body or platform to ensure the effectiveness and authority of the certification.

Submit certification applications and materials: The brand should submit certification applications and related materials, such as sales data, market research reports, consumer evaluations, etc., in accordance with the requirements of the certification body or platform. The brand shall ensure the authenticity, integrity and timeliness of the information, so as to facilitate the audit and evaluation of the certification body or platform.

Accept certification audit and evaluation: the brand should cooperate with the certification body or platform for certification audit and evaluation, such as on-site verification, data analysis, market research, etc. Brands should actively communicate and collaborate to improve the efficiency and quality of certification.

Obtain certification results and certificates: after passing the certification audit and evaluation, the brand can obtain certification results and certificates, such as sales ranking, sales achievement, sales honor, etc. The brand shall keep and use the certification results and certificates in a safe manner to prevent loss or misuse.

Release of certification information and promotional activities: After obtaining the certification results and certificates, the brand can release certification information and promotional activities, such as press conferences, advertising, social media promotion, etc. Brands should plan and execute campaigns to increase awareness and impact of certification.

4. brand sales certification matters needing attention

Although there are many benefits of brand sales certification, there are also some risks and challenges. Brand sales certification, should pay attention to the following points:

Comply with laws, regulations and industry norms: brands should abide by relevant laws, regulations and industry norms, such as consumer protection law, anti unfair competition law, advertising law, etc. Brands should avoid the use of false or misleading data or information that could cause misunderstanding or loss to consumers or lead to regulatory penalties or litigation.

Keep data or information up to date and accurate: When a brand conducts sales certification, it should keep the data or information up to date and accurate to reflect the brand's latest status and achievements. The brand shall provide data or information to the certification body or platform on a regular basis, and timely correct or correct the wrong or outdated data or information, so as to avoid causing consumer confusion or doubt.

Pay attention to the interpretation and presentation of data or information: When a brand conducts sales certification, it should pay attention to the interpretation and presentation of data or information to highlight the advantages and value of the brand. Brands should use clear and convincing language and charts, combined with specific cases or stories, to show the brand's sales achievements and market position, in order to attract and impress consumers.

Balance the quantity and quality of data or information: When a brand conducts sales certification, it should balance the quantity and quality of data or information to avoid excessive or insufficient certification. Brands should choose the appropriate certification type and frequency according to their actual situation and market demand, and control the scope and depth of certification to maintain the rationality and effectiveness of certification.

Adjust the content and form of data or information: When a brand conducts sales certification, it should adjust the content and form of data or information to adapt to different media and occasions. Brands should choose appropriate media and occasions, such as news, advertising, social media, events, etc., according to their own publicity goals and strategies, and adjust the content and form of data or information, such as text, images, audio, video, etc., according to the characteristics and requirements of different media and occasions, so as to improve the communication effect and attractiveness of certification.

Strategies and Skills of 5. Brand Sales Certification

Although there are certain processes and specifications for brand sales certification, there are also some strategies and techniques that can help brands improve the effectiveness and value of certification. Here are some common strategies and techniques:

Combining the core value and story of the brand: When the brand conducts sales certification, it should combine its core value and story to show its sales achievements and market position. Brands should highlight their mission, vision, philosophy, culture, etc., and combine their own development history, innovation achievements, social contributions, etc., to tell their own brand stories, so as to increase consumers' emotional recognition and trust in the brand.

Combining the needs and expectations of consumers: When a brand conducts sales certification, it should combine the needs and expectations of consumers to show its sales achievements and market position. Brands should understand consumers' needs, preferences, pain points, dreams, etc., and combine the characteristics, advantages, and effects of their products or services to show how they can meet or exceed consumers' needs and expectations, so as to increase consumers' satisfaction and loyalty to the brand.

Combining market changes and trends: When a brand conducts sales certification, it should combine market changes and trends to show its sales achievements and market position. Brands should pay attention to market dynamics, opportunities, challenges, competition, etc., and combine their own strategy, innovation, adaptation, leadership, etc., to show how they respond to or lead market changes and trends, so as to increase consumers' respect and support for the brand.

Combining the characteristics and influence of the certification body or platform: When the brand conducts sales certification, it should combine the characteristics and influence of the certification body or platform to show its sales achievements and market position. Brands should choose a certification body or platform that matches or complements themselves, and use its professionalism, fairness, authority, and visibility to improve the credibility and influence of their certification.

6. Shangpu Consulting Service Customer Case

Shangpu Consulting is a consulting company specializing in brand sales certification services. With many years of industry experience and professional knowledge, it has provided high-quality and efficient brand sales certification services for many well-known brands. The following are some of the specific cases of Champ Consulting Services clients:

Case 1: An internationally renowned mobile phone brand launched a new flagship mobile phone at the end of 2022, with leading technology and design, and has received widespread attention. In order to enhance the sales volume and reputation of the mobile phone in the domestic market, the brand commissioned Shangpu Consulting to carry out brand sales certification services. Through cooperation with the largest e-commerce platform in China, Shangpu Consulting certified the sales volume of the mobile phone in the first quarter of 2023, and released the certification results and certificates. The certification results show that the sales volume of the mobile phone reached 10 million units in the first quarter of 2023, ranking first in the domestic mobile phone market, and won the honor of gold seller and quality service of e-commerce platform. By publishing certification information and publicity activities on news, advertising, social media and other media, the brand has successfully enhanced the popularity and credibility of the mobile phone in the domestic market, and promoted the sales and reputation of the mobile phone.

Case 2: A well-known domestic home appliance brand launched a series of smart home appliance products in 2022, including smart refrigerators, smart washing machines, smart air conditioners, etc., with the characteristics of high efficiency, energy saving, smart interconnection, and humanized design, which are welcomed by consumers. In order to enhance the sales and influence of this series of products in the domestic and foreign markets, the brand commissioned Shangpu Consulting to conduct brand sales certification services. Through cooperation with many authoritative media and professional organizations at home and abroad, Shangpu Consulting has certified the sales volume of this series of products in 2022, and issued the certification results and certificates. The certification results show that the sales volume of this series of products reached 5 million sets in 2022, ranking the top three in the domestic home appliance market, and won the best smart home appliance and the most innovative home appliance awards from many media and institutions. By publishing certification information and publicity activities on news, advertising, social media and other media, the brand has successfully enhanced the awareness and influence of the series of products in the domestic and foreign markets, and promoted the sales and reputation of the series of products.

Case 3: A well-known domestic beauty brand launched a new skin care product at the end of 2021, which has natural ingredients and high-efficiency effects, and is loved by consumers. In order to enhance the sales and reputation of this skin care product in the domestic market, the brand commissioned Shangpu Consulting to conduct brand sales certification services. Through cooperation with the largest social platform in China, Shangpu Consulting certified the sales volume of this skin care product in the first quarter of 2022, and released the certification results and certificates. The certification results show that the sales volume of this skin care product reached 1 million bottles in the first quarter of 2022, ranking among the top 10 in the domestic skin care market, and won the honor of the most popular skin care product and the most popular skin care product on the social platform. By publishing certification information and publicity activities on news, advertising, social media and other media, the brand has successfully enhanced the popularity and credibility of the skin care product in the domestic market, and promoted the sales and reputation of the skin care product.

The above cases illustrate how Shangpu Consulting Service customers can improve their market position and gold-lettered signboard through brand sales certification. Shangpu Consulting provides customers with professional, comprehensive and efficient brand sales certification services to help customers achieve long-term brand development and value creation.