Brand sales certification is an effective means to enhance brand influence and reputation, but also need to pay attention to the following points:

1. certification objectives are not clear

Brand sales certification is not an end, but a means. Brands cannot ignore the quality and innovation of products or services just to obtain certification, nor can they abandon market changes and consumer needs in order to maintain certification. Brand should be to provide quality products or services as the core, to obtain certification as a reward.

Therefore, brands need to determine the goals and positioning they want to achieve through certification according to their own market environment, competitors, consumer groups, etc. For example, brands can choose to improve their ranking in the industry, highlight the advantages of their products or services, and increase their consumer satisfaction. At the same time, brands need to choose the appropriate certification type and organization or platform according to their own goals and positioning to ensure the effectiveness and pertinence of certification.

For example, Champ Consulting has provided market research consulting services for a well-known domestic e-cigarette brand. The brand's goal is to increase its leading position in the e-cigarette industry through industry ranking certification and to enhance consumers' trust in the quality and safety of its products. According to this goal, Shangpu Consulting chose China Tobacco Circulation Association as an authoritative third-party organization, and through comprehensive market research and data analysis, it provided the brand with accurate and objective data such as sales, market share, and user satisfaction, and assisted the brand to obtain the "No. 1 Sales in China's Electronic Cigarette Industry in 2023", "No. 1 Market Share in China's Electronic Cigarette Industry in 2023" and "No. 1 User Satisfaction in China's Electronic Cigarette Industry in 2023" issued by the China Tobacco Circulation Association.

2. certification bodyNo.Professional

Brand sales certification needs to rely on third-party organizations or platforms to verify and publish. If you choose an unprofessional or unfair organization or platform, it may cause data distortion or be questioned, thereby affecting the brand's reputation and image.

Therefore, brands need to choose a third-party organization or platform with credibility and professionalism as a certified partner. For example, a brand may select an industry association, an authoritative media, a well-known e-commerce platform, or the like as a certification body or platform. At the same time, the brand needs to understand the certification standards and methods of the certification body or platform, as well as the release method and influence of the certification results to ensure the rationality and effectiveness of the certification.

For example, Champ Consulting has provided investment advisory services to a leading domestic smart home brand. The goal of the brand is to demonstrate its advantages in the smart home industry through market share certification and attract more investors and partners. According to this goal, Shangpu Consulting selected the National Bureau of Statistics as an authoritative third-party organization, and through in-depth industry research and data analysis, it provided the brand with accurate and objective market share data, and assisted the brand to obtain the National Bureau of Statistics issued "2023 China's Smart Home Industry Market Share No. 1" and many other honors.

3. authentication data is not true

Brand sales certification needs to provide its own sales data to the certification body or platform, including sales, sales volume, market share, consumer evaluation, etc., so that the certification body or platform can verify and analyze. If the data provided is untrue or inaccurate, the certification results may be invalidated or revoked, thereby damaging the reputation and image of the brand.

Therefore, brands need to ensure the authenticity and accuracy of data and avoid fraud and exaggeration. Brands can collect and organize data through a variety of channels and methods, such as: tracking and statistical sales data through their own systems or third-party platforms; collecting and analyzing consumer evaluations through online or offline surveys, questionnaires, interviews, etc.; Obtain and compare market share data through sources such as industry associations, media, and research institutions. At the same time, brands need to regularly update and review data to ensure the timeliness and validity of the data.

For example, Champ Consulting has provided IPO listing consulting services for a well-known domestic electric vehicle brand. The brand's goal is to demonstrate its innovation and social responsibility in the electric vehicle industry through sales record certification, and to attract more investors and consumers. According to this goal, Shangpu Consulting selected the China Association of Automobile Manufacturers as an authoritative third-party organization, and through comprehensive financial audit and data verification, it provided the brand with accurate and objective data such as sales, sales volume, and cruising range, and assisted the brand to obtain the "No. 1 Sales in China's Electric Vehicle Industry in 2023", "No. 1 Sales in China's Electric Vehicle Industry in 2023", and "The Longest Range in China's Electric Vehicle Industry in 2023" and many other honors.

4. certification results are not publicized

Brand sales certification needs to use various channels and methods to disseminate the certification results to consumers and the public to improve their visibility and credibility. If it is not publicized or poorly publicized, it may lead to the result of certification being ignored or submerged, thus reducing the value and significance of certification.

Therefore, brands need to develop a reasonable and effective communication strategy to maximize the use of certification results. Brands can use the certification marks or certificates provided by certification agencies or platforms to print them on the packaging, advertisements, promotional materials, etc. of their products or services; they can use their own official websites, social media, public relations activities, etc., to release the certification results to consumers and media; they can use the recommend, evaluation, ranking, etc. of third-party platforms to show the certification results to potential consumers and partners. At the same time, the brand needs to choose the appropriate language and form according to different channels and objects to increase the attractiveness and persuasiveness of the certification results.

For example, Champ Consulting has provided brand strategy consulting services for a well-known milk tea brand in China. The brand's goal is to highlight its quality and taste in the milk tea industry through consumer evaluation certification, and to increase its consumer loyalty and recommend. According to this goal, Shangpu Consulting chose Meituan Dianping as an authoritative third-party platform, and through extensive consumer research and data analysis, it provided the brand with accurate and objective consumer evaluation data, and assisted the brand to obtain Many honors such as "No. 1 Consumer Evaluation in China's Milk Tea Industry in 2023" issued by Meituan Dianping. The brand used the certification mark of Meituan Dianping to vigorously promote its stores, products, advertisements, etc., and published the certification results on its official Weibo, WeChat, Douyin, etc., and invited some well-known Internet celebrities, stars, media, etc. have been forwarded and recommend, thus greatly improving their popularity and credibility.

In short, brand sales certification is a means to enhance the brand's own value and competitiveness, but we also need to pay attention to avoid some misunderstandings and traps, so as not to bring negative impact on the brand. Brands should choose appropriate certification types and institutions or platforms according to their own goals and positioning, ensure the authenticity and accuracy of data, and formulate effective publicity strategies to achieve the maximum value of brand sales certification.