For detailed cases, please contact the consultant.
400-969-2866

2024-07-18 02:14:41 来源:尚普咨询 浏览量:0
Brand sales certification is an effective means to enhance brand influence and reputation, but also need to pay attention to the following points:
一、认证目标不明确
品牌销量认证不是目的,而是手段。品牌不能仅仅为了获取认证而忽视了产品或服务的质量和创新,也不能为了维持认证而放弃了市场变化和消费者需求。品牌应该以提供优质的产品或服务为核心,以获取认证为奖励。
因此,品牌需要根据自己的市场环境、竞争对手、消费者群体等,确定自己想要通过认证达到的目标和定位。例如,品牌可以选择提升自己在行业内的排名、突出自己的产品或服务的优势、增加自己的消费者满意度等。同时,品牌需要根据自己的目标和定位,选择合适的认证类型和机构或平台,以确保认证的有效性和针对性。
例如,尚普咨询曾为一家国内知名的电子烟品牌提供了市场调研咨询服务。该品牌的目标是通过行业排名认证来提升自己在电子烟行业内的领先地位,并增强消费者对其产品质量和安全性的信任。尚普咨询根据该目标,选择了中国烟草流通协会作为权威的第三方机构,并通过全面的市场调研和数据分析,为该品牌提供了准确和客观的销售额、市场份额、用户满意度等数据,并协助该品牌获得了中国烟草流通协会颁发的“2023年中国电子烟行业销售额第一名”、“2023年中国电子烟行业市场份额第一名”、“2023年中国电子烟行业用户满意度第一名”等多项荣誉。
二、认证机构不专业
品牌销量认证需要依赖于第三方机构或平台来进行核实和公布。如果选择了不专业或不公正的机构或平台,可能会导致数据失真或被质疑,从而影响品牌的信誉和形象。
因此,品牌需要选择一个具有公信力和专业性的第三方机构或平台,作为认证的合作伙伴。例如,品牌可以选择行业协会、权威媒体、知名电商平台等作为认证机构或平台。同时,品牌需要了解认证机构或平台的认证标准和方法,以及认证结果的发布方式和影响力,以确保认证的合理性和有效性。
例如,尚普咨询曾为一家国内领先的智能家居品牌提供了投资咨询服务。该品牌的目标是通过市场份额认证来展示自己在智能家居行业内的优势,并吸引更多的投资者和合作伙伴。尚普咨询根据该目标,选择了国家统计局作为权威的第三方机构,并通过深入的行业研究和数据分析,为该品牌提供了准确和客观的市场份额数据,并协助该品牌获得了国家统计局颁发的“2023年中国智能家居行业市场份额第一名”等多项荣誉。
三、认证数据不真实
品牌销量认证需要向认证机构或平台提供自己的销量数据,包括销售额、销售量、市场份额、消费者评价等,以便认证机构或平台进行核实和分析。如果提供的数据不真实或不准确,可能会造成认证结果的失效或被撤销,从而损害品牌的信誉和形象。
因此,品牌需要保证数据的真实性和准确性,避免造假和夸大。品牌可以通过多种渠道和方式来收集和整理数据,例如:通过自有系统或第三方平台来跟踪和统计销售数据;通过线上或线下调查、问卷、访谈等方式来收集和分析消费者评价;通过行业协会、媒体、研究机构等来源来获取和比较市场份额数据等。同时,品牌需要定期更新和审核数据,以确保数据的时效性和有效性。
例如,尚普咨询曾为一家国内知名的电动汽车品牌提供了IPO上市咨询服务。该品牌的目标是通过销售纪录认证来展示自己在电动汽车行业内的创新能力和社会责任感,并吸引更多的投资者和消费者。尚普咨询根据该目标,选择了中国汽车工业协会作为权威的第三方机构,并通过全面的财务审计和数据核查,为该品牌提供了准确和客观的销售额、销售量、续航里程等数据,并协助该品牌获得了中国汽车工业协会颁发的“2023年中国电动汽车行业销售额第一名”、“2023年中国电动汽车行业销售量第一名”、“2023年中国电动汽车行业续航里程最长”等多项荣誉。
四、认证结果不宣传
品牌销量认证需要利用各种渠道和方式,将认证结果传播给消费者和公众,以提高自己的知名度和信誉度。如果不加以宣传或宣传不力,可能会导致认证结果被忽视或被淹没,从而降低认证的价值和意义。
因此,品牌需要制定一个合理和有效的宣传策略,以最大化地利用认证结果。品牌可以使用认证机构或平台提供的认证标志或证书,将其印在自己的产品或服务的包装、广告、宣传材料等上;可以使用自己的官方网站、社交媒体、公关活动等,将认证结果发布给消费者和媒体;可以使用第三方平台的推荐、评价、排行等,将认证结果展示给潜在的消费者和合作伙伴等。同时,品牌需要根据不同的渠道和对象,选择合适的语言和形式,以增加认证结果的吸引力和说服力。
例如,尚普咨询曾为一家国内知名的奶茶品牌提供了品牌战略咨询服务。该品牌的目标是通过消费者评价认证来突出自己在奶茶行业内的品质和口味,并增加自己的消费者忠诚度和推荐度。尚普咨询根据该目标,选择了美团点评作为权威的第三方平台,并通过广泛的消费者调研和数据分析,为该品牌提供了准确和客观的消费者评价数据,并协助该品牌获得了美团点评颁发的“2023年中国奶茶行业消费者评价第一名”等多项荣誉。该品牌利用美团点评的认证标志,在自己的门店、产品、广告等上进行了大力宣传,并在自己的官方微博、微信、抖音等上发布了认证结果,并邀请了一些知名的网红、明星、媒体等进行了转发和推荐,从而大大提高了自己的知名度和信誉度。
总之,品牌销量认证是一种有利于品牌提升自身价值和竞争力的手段,但也需要注意避免一些误区和陷阱,以免给品牌带来负面影响。品牌应该根据自己的目标和定位,选择合适的认证类型和机构或平台,保证数据的真实性和准确性,制定有效的宣传策略,以实现品牌销量认证的最大价值。
Consulting Services
economic database
See more>Brand Rankings
See more>Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866