Brand sales is one of the important indicators to measure the performance and popularity of a brand in the market. However, due to the complexity and opacity of the market environment, the sales of many brands are often difficult to accurately count and disclose, resulting in consumers' lack of understanding and confidence in the real situation of the brand. In order to solve this problem, more and more brands choose the service of brand sales certification through third-party organizations, in order to improve the reputation and influence of the brand, so as to increase the trust and purchase intention of consumers.

As an expert in brand sales certification services, I have a wealth of practical experience and expertise in this area. In this article, I will share with you some of my experience and skills in the process of brand sales certification, hoping to be able to help you.

First of all, we need to clarify what is brand sales certification and why brand sales certification. Brand sales certification is a service that verifies and publicizes brand sales through third-party agencies, usually in the following ways:

Accounting and auditing based on sales data from e-commerce platforms or offline channels, such as Taobao, Jingdong, Tmall, etc.

Market research and analysis based on third-party data platforms or research institutions, such as iResearch, Analysys think tank, etc.

Disclosures and validation are based on the brand's own financial statements or sales reports, such as annual reports, quarterly reports, etc.

The purpose of brand sales certification is to improve the reputation and influence of the brand, thereby increasing the trust and purchase intention of consumers. Through brand sales certification, brands can show their strength and advantages to consumers, prove that their products or services are popular and valuable, so as to enhance their position and competitiveness in the market. At the same time, brand sales certification can also provide more publicity and promotion opportunities for brands, such as access to media reports, social media communication, word-of-mouth recommend and so on.

So, how to choose the right brand sales certification body? This is a very important issue, because different certification bodies have different standards and methods, for the effect and impact of brand sales certification also have different effects. When choosing a brand sales certification body, I suggest you consider the following aspects:

Qualification and reputation of the certification body: whether the certification body has legal qualifications and qualifications, whether it has a good reputation and reputation, whether it is recognized and respected by the industry and consumers.

The professionalism and authority of the certification body: whether the certification body has professional data sources, analysis methods, audit processes, publicity methods, etc., and whether it can provide objective, accurate, reliable and timely certification results.

The service scope and cost of the certification body: whether the certification body can cover the categories, markets, channels, etc. you need, and whether it can provide reasonable, transparent and preferential service fees and contract terms.

The cooperation mode and effect of the certification body: whether the certification body can provide customized, flexible and innovative certification strategies and programs according to your needs and goals, whether it can maintain good communication and cooperation with you, and whether it can help you achieve the desired results and benefits.

After selecting the right brand sales certification body, we also need to develop an effective certification strategy. This includes the following aspects:

Determine the certification target: We need to clarify what is the goal of our brand sales certification, whether it is to increase brand awareness, increase consumer trust, expand market share, improve product quality, optimize marketing strategies or other goals. Different goals require different authentication methods and indicators, such as sales, sales volume, sales growth rate, market share, customer satisfaction, etc.

Determine the timing of certification: We need to choose the right time for brand sales certification in order to maximize the effectiveness and impact of certification. In general, we can choose the following times for brand sales certification:

When a product or service is listed or updated, to demonstrate the brand's innovative ability and market response.

Brand anniversaries or festivals are used to celebrate the brand's achievements and to thank consumers for their support.

When the market competition is fierce or changes, to highlight the brand's advantages and differentiation.

Brand crisis or negative public opinion, in order to restore the brand's credibility and image.

Determine the scope of certification: We should choose the appropriate scope of brand sales certification according to our goals and timing, including category, market, channel, time period, etc. For example, we can choose to certify brand sales for the entire brand, a series, a single product, a region, a platform, a quarter, etc. We should try to choose a representative and attractive range to improve the credibility and attention of the certification.

Determine the certification method: we should choose the appropriate brand sales certification method according to the certification body and certification scope we choose, including data source, analysis method, audit process, publicity method, etc. For example, we can choose to account and audit sales data based on e-commerce platforms or offline channels, market research and analysis based on third-party data platforms or research institutions, or disclosure and verification based on the brand's own financial statements or sales reports. We should try our best to choose objective and authoritative methods to improve the accuracy and professionalism of certification.

After completing the brand sales certification, we also need to use the certification results for brand promotion and marketing. This includes the following aspects:

Using certification logos: We will place certification logos (such as badges, certificates, trophies, etc.) provided by certification bodies on our products or services, as well as on our website, social media, advertising and other channels to show consumers the fact and honor that we have obtained brand sales certification. This can increase the visibility and credibility of our brand, thereby increasing consumer goodwill and preference for our brand.

Utilize certification data: We use certification data provided by certification bodies (such as sales, sales volume, sales growth rate, market share, customer satisfaction, etc.) in our brand promotion and marketing to demonstrate to consumers the strength and advantages of our brand, as well as differentiation from competitors. This can increase the influence and competitiveness of our brand, thereby increasing consumer demand and willingness to purchase our products or services.

Leverage Certification Stories: We want to use the certification stories (e. g., success stories, behind-the-scenes footage, testiotions, etc.) provided by certification agencies in our brand promotion and marketing to show consumers the value and philosophy of our brand and the emotional connection with consumers. This can increase the loyalty and reputation of our brand, thereby increasing consumer recommend and dissemination of our brand.

These are some of my practical experience and sharing in brand sales certification, hoping to inspire and help you. Of course, the situation and needs of each brand are not the same, so in the brand sales certification, but also according to their own characteristics and goals, specific analysis and planning, in order to achieve the best results and benefits.

Shangpu Consulting Company has rich data resources, advanced analysis methods, rigorous audit process, innovative publicity methods, etc., and can provide customized, high-quality and efficient brand sales certification services for various brands. They can also provide a full range of brand promotion and marketing programs according to the needs and goals of the brand, helping the brand achieve greater value and competitiveness.

The following are some specific cases of customers served by Champ Consulting for your reference:

Case 1: A well-known cosmetics brand launched a new skin care product in 2022 and achieved good market response. In order to further enhance the visibility and trust of the product, the brand chose Shangpu Consulting Company for brand sales certification services. Based on the sales data of e-commerce platforms such as Taobao, Jingdong and Tmall, Shangpu Consulting Company calculated and reviewed the sales volume of the product in 2022, and issued the certification mark of "Best Selling Skin Care Products on E-commerce Platforms of 2022" to the brand. The brand put the certification logo on product packaging, official website, advertising and other channels, and used the certification data to carry out a series of brand promotion and marketing activities. The results show that the sales of this product in the first half of 2023 increased by 35% compared with the same period in 2022, and the market share also increased by 10%.

Case 2: A well-known automobile brand launched a new type of electric vehicle in 2023, which has the characteristics of high performance, low energy consumption and environmental protection. In order to demonstrate the advantages and differentiation of the product, the brand chose Shangpu Consulting Company for brand sales certification services. Based on the market research and analysis of third-party data platforms such as iResearch Consulting, Shangpu Consulting verified and publicized the sales volume of the product in the Chinese market in the first quarter of 2023, and issued the "2023 The most popular electric vehicle in the Chinese market in the first quarter" certification mark. The brand put the certification logo on the product body, official website, advertising and other channels, and used the certification story to carry out a series of brand promotion and marketing activities. The results show that the sales volume of the product in the Chinese market in the second quarter of 2023 increased by 50% compared with the first quarter of 2023, and customer satisfaction also increased by 15%.

Case 3: A well-known clothing brand encountered a quality crisis in 2023, which caused serious damage to the brand image. In order to restore the brand's reputation and image, the brand chose Champ Consulting for brand sales certification services. Based on the brand's own financial statements and sales reports, Shangpu Consulting disclosed and verified the brand's sales in the first half of 2023, and issued the "steady growth in sales in the first half of 2023" certification logo to the brand. The brand put the certification logo on the product label, official website, advertising and other channels, and used the certification data to carry out a series of brand promotion and marketing activities. The results show that the brand's sales in the second half of 2023 increased by 20% compared to the first half of 2023, and brand reputation also improved.