The concept of 1. market position proof

A certificate of market position is a certificate issued by a third-party organization to prove the market position of the enterprise's leading product in the segment to which it belongs. It can be a report, a certificate, an evaluation or a research result. As long as it can explain the product's market share, ranking and industry status at home and abroad, it can be regarded as a proof of market position.

Types and Methods of Proof of 2. Market Position

According to different purposes and needs, market status certificates can be divided into the following types:

Market research consulting: through in-depth investigation and analysis of the target market, to understand the market size, structure, trend, demand, competition, etc., to provide data support for enterprises to formulate marketing strategies;

Market research report: through systematic research on a certain industry or field, grasp the current situation, trends, problems, opportunities and other information of the industry development, and provide decision-making basis for enterprises to grasp the development direction of the industry;

Investment risk assessment: through a comprehensive financial analysis of the project or enterprise, business model evaluation, risk identification and other work, to provide investors or investees with investment feasibility and profitability assessment results;

Market entry consultation: through detailed analysis of the target market, formulate plans and suggestions for enterprises to enter new markets or expand existing markets, including product positioning, channel selection, price strategy, etc;

Long-term data monitoring: Through continuous data collection, collation, analysis and updating of the target market, it provides enterprises with timely and accurate market information to help them adjust their strategies and respond to changes in a timely manner.

There are several main methods of proving market position:

The certification materials issued by relevant industry associations or authoritative organizations, such as national single champion enterprises, national specialized and special new "little giant", Zhejiang invisible champion enterprises and other relevant qualifications, can directly prove the market share;

Reports or evaluations issued by professional market research or consulting institutions, such as market research consulting, investment risk assessment, market entry consulting and other services provided by Shangpu Consulting, can objectively prove the market position;

The market share and ranking can be proved subjectively by the enterprise by providing its own sales data, customer list, partners and other information, as well as third-party data sources, rankings, selection results and other information.

The Role of Proof of 3. Market Position

Proof of market position can help enterprises enhance brand value, enhance market competitiveness, attract investors and partners, and obtain policy support. Specifically, proof of market position can:

Increase consumer trust and recognition of products, improve product sales and profit margins;

Establish the authority and influence of the enterprise in the industry, improve the visibility and reputation of the enterprise;

To provide strong support and basis for enterprises to carry out investment, financing, mergers and acquisitions, listing and other activities;

Provide favorable conditions for enterprises to apply for special funds, tax incentives, government support and other policies;

It provides reference and guidance for enterprises to carry out strategic planning such as innovation, transformation and upgrading.

Application areas and examples of 4. market position certification

Proof of market position can be applied to various industries and fields, according to different goals and needs, choose the appropriate type and method. The following are some examples of market position certification services provided by Champu Consulting in different industries and fields:

A well-known auto parts company: The company is one of the largest manufacturers of automotive air-conditioning compressors in China. It has a number of partners from well-known domestic and foreign auto brands, and its products are exported to Europe, America and other international markets. The company commissioned Shangpu Consulting Company to conduct a global automotive air-conditioning compressor market research and consulting project. Through in-depth analysis of the scale, structure, trend, demand, and competition of the global automotive air-conditioning compressor market, Shangpu Consulting Company issued a detailed market research report for the company, and proved the company's leading position in the global automotive air-conditioning compressor market, it provides strong support for the enterprise to enhance its brand image and competitiveness.

A well-known pharmaceutical group: The group is one of the largest pharmaceutical chain retailers in China, with nearly 10,000 stores all over the country, and it is also one of the largest pharmaceutical e-commerce platforms in China. The group plansIPOlisting, and commissioned the Champ Consulting Company to carry outIPOListing consulting project, through the group's financial analysis, business model evaluation, risk identification and other work, Shangpu Consulting Company issued an investment feasibility and profitability evaluation report for the group, and proved in the report that the group The dominant position in the domestic pharmaceutical retail market provides an important basis for the successful listing of the group.

A well-known new energy enterprise: the enterprise is one of the leading new energy vehicle manufacturers in China, with a number of independent brands and innovative technologies, and its products are welcomed and recognized by consumers. The company wants to apply for the national special fund for the development of the new energy vehicle industry, and enjoy relevant tax preferential policies, and commissioned Shangpu Consulting to conduct a market entry consulting project. Through a detailed analysis of the new energy vehicle market at home and abroad, Shangpu Consulting The company formulated plans and suggestions for the company to enter new markets or expand existing markets, including product positioning, channel selection, and price strategies. Shangpu Consulting Company issued a market entry report for the company, and proved the company's leading position in the domestic new energy vehicle market in the report, which provided favorable conditions for the company to apply for policy support.

A well-known food company: This company is one of the largest instant noodle manufacturers in China, with many well-known brands and flavors. Its products sell well all over the country, and it is also one of the largest instant noodle exporters in China. The company wants to continuously monitor the dynamics and changes of the instant noodle market at home and abroad, and entrusts Shangpu Consulting Company to carry out a long-term data monitoring project. Through continuous data collection, sorting, analysis and update of the instant noodle market at home and abroad, Shangpu Consulting Company provides timely and accurate market information for the company, and proves its dominant position in the instant noodle market at home and abroad in the monthly data report, help the company adjust its strategy and respond to changes in a timely manner.