Proof of Market Position Service is a professional consulting service designed to help companies evaluate and enhance their competitiveness and influence in the target market. In today's global and digital business environment, enterprises are facing challenges and opportunities from various aspects, such as the diversification of consumer demand, the acceleration of technological innovation, the change of industry rules, and the increase of competitors. In order to maintain or improve their market position in such an environment, companies need to have a clear and effective market positioning strategy, as well as the corresponding implementation plan. The market position proof service is to help enterprises to develop and implement such strategies and programs.

The process of market position certification service consists of four stages: market analysis, competitor analysis, market positioning strategy and execution plan.

Market analysis: This stage is mainly to understand the current situation and trends of the target market, including market size, structure, growth rate, demand characteristics, consumer behavior, etc. Through an in-depth and comprehensive analysis of the target market, the opportunities and threats faced by the enterprise can be identified, as well as its own advantages and disadvantages.

Competitor analysis: This stage is mainly to understand the main competitors in the target market, including their product or service characteristics, price strategy, marketing strategy, brand image, customer group, etc. Through systematic and detailed analysis of competitors, we can determine the competitive position of the enterprise and the differentiation advantage between itself and competitors.

Market positioning strategy: This stage is mainly to formulate a market positioning strategy suitable for the characteristics of the enterprise and the needs of the target market according to the analysis results of the first two stages. Market positioning strategy refers to a series of decisions on how to distinguish between themselves and competitors in the target market, and how to attract and retain target customers. Market positioning strategy includes the following aspects: target market selection, target customer selection, product or service positioning, price positioning, channel positioning, promotion positioning and brand positioning.

Implementation plan: this stage is mainly to develop a specific implementation plan according to the market positioning strategy, as well as the corresponding monitoring and evaluation mechanism. The implementation plan refers to how the enterprise translates the market positioning strategy into practical action, and how to achieve the goal of the market positioning strategy through effective resource allocation and organization and coordination. The implementation plan includes the following aspects: product or service development, price setting, channel construction, promotion activities, brand building, quality control and risk management.

The standard of market position certification service includes four dimensions: market share, brand awareness, customer satisfaction and profit margin.

Market share: Market share refers to the proportion of sales or sales in the target market, and is the most direct and important indicator of a company's market position. The higher the market share, the stronger the competitiveness and influence of the enterprise in the target market, and vice versa.

Brand awareness: brand awareness refers to the target customer's awareness of the name, logo and image of the enterprise or its products or services, and is an important indicator to measure the market position of the enterprise. The higher the brand awareness, the more impressive the enterprise is in the hearts of the target customers, the easier it is to remember and choose, and vice versa.

Customer satisfaction: customer satisfaction refers to the target customer's satisfaction with the quality, performance, function, price, etc. of the enterprise or its products or services, and is an important indicator to measure the market position of the enterprise. The higher the customer satisfaction, the more successful the enterprise is in meeting the needs and expectations of the target customers, the more able to establish and maintain good customer relationships, and vice versa.

Profit margin: Profit margin refers to the ratio of profit to sales in the target market and is an important indicator of a company's market position. The higher the profit margin, the stronger the profitability of the enterprise in the target market and the more sustainable it can be achieved, and vice versa.

The effectiveness of the market position proof service can be measured by the following indicators: market growth rate, brand loyalty, customer retention rate and return on investment.

Market growth rate: Market growth rate refers to the growth rate of sales or sales in the target market in a certain period of time, and is a direct indicator of the effectiveness of the market position to prove the service. The higher the market growth rate, the better the company's performance in the target market, the better it can seize opportunities and meet challenges, and vice versa.

Brand loyalty: Brand loyalty refers to the degree of preference of the target customer to the enterprise or its products or services, and is an indirect indicator of the effectiveness of the market position to prove the service. The higher the brand loyalty, the more confidence and dependence the target customers have on the enterprise or its products or services, and the less susceptible to the influence and temptation of competitors, and vice versa.

Customer retention rate: Customer retention rate refers to the ability of an enterprise to maintain or increase the number of target customers in the target market, and is an indirect indicator of the effectiveness of the market position certification service. The higher the customer retention rate, the more stable and expanded the customer base in the target market, the more likely it is to achieve long-term earnings and growth, and vice versa.

Return on investment: Return on investment refers to the ratio of the cost invested by the enterprise in the target market to the profit obtained, and is an indirect indicator of the effectiveness of the market position to prove the service. The higher the return on investment, the more efficient the firm's investment in the target market, the more it can achieve the optimal use of resources, and vice versa.

Shangpu Consulting is an internationally renowned management consulting company with rich experience and capabilities in market position certification services. It has provided this service to leading companies in many industries to help them stand out in the fierce market competition and achieve sustainability. development. Here are some of the success stories of Champu Consulting in market position proof services:

Case 1: Market position certification service of an international cosmetics brand in the Chinese market. The brand is a century-old French cosmetics company. Its products are characterized by high-end, luxury and elegance, and enjoy a high reputation and market share in developed countries such as Europe and the United States. However, in the Chinese market, the brand faces many challenges, such as consumers' low awareness of its brand, weak demand for its products, and high sensitivity to its price. In order to enhance its market position in the Chinese market, the brand commissioned Shangpu Consulting to conduct market position certification services. Champ Consulting provides a professional solution for the brand through the following steps:

First of all, Shangpu Consulting conducted an in-depth analysis of the Chinese cosmetics market and found that the market has the following characteristics: the market is huge and growing rapidly, consumer demand is diversified and personalized, many and strong competitors, and industry rules are constantly changing. And strict supervision. Based on these characteristics, Shangpu Consulting has identified the following opportunities and threats for the brand: opportunities include increased consumer demand for high-end cosmetics, increased consumer preference for French brands, and increased consumer attention to product quality and safety. Threats include competitors constantly launching new products and strategies, competitors constantly lowering prices and increasing promotion efforts, competitors constantly expanding channels and coverage, and so on.

Secondly, Shangpu Consulting conducted a detailed analysis of the brand's main competitors in the Chinese market, and found that there are the following differences between the brand and its competitors: the brand's product positioning is higher-end, more luxurious, and more elegant. The competitor's product positioning is more civilian, more fashionable, and younger; the brand's price strategy is more stable and more value-based, the competitor's price strategy is more flexible and more pursuing sales; the brand's channel strategy is more focused and accurate, while the competitor's channel strategy is more extensive and popular; the brand's promotion strategy is more low-key and tasteful, while the competitor's promotion strategy is more high-profile and attractive; the brand image of the brand is more traditional and classic, the brand image of competitors is more modern and innovative. Based on these differences, Shangpu Consulting has identified the following advantages and disadvantages for the brand: advantages include high product quality and safety, exquisite product design and packaging, and significant product functions and effects; disadvantages include low brand awareness and influence, and products. Mismatch between demand and preference, weak price sensitivity and resistance, etc.

Third, based on the analysis results of the first two steps, Shangpu Consulting Company has formulated the following market positioning strategies for the brand: the target market is high-income, high-education, and high-grade female consumers in China's first-and second-tier cities; The target customers choose consumers who have higher requirements and expectations for cosmetics, pursue high-end, luxurious, and elegant lifestyles, and are willing to pay corresponding prices for this; the product is positioned as a century-old traditional high-end cosmetics in France, with its unique formula, technology, effect and historical story as the selling point, highlighting its unique value and charm; the price is positioned as a reasonable price higher than that of competitors, based on its high quality and high cost performance, it does not discount or promote at will, and maintains its scarcity and sense of dignity; the channel is positioned as professional cosmetics stores, high-end department stores and e-commerce platforms, with its professionalism and credibility as the guarantee, it provides high-quality service and experience; the promotion positioning is based on content marketing, supplemented by word-of-mouth marketing, through cooperation with well-known beauty bloggers, magazine editors, stars, etc., to spread its products The story and effect, enhance the recognition and influence of its brand; brand positioning is a century-old traditional high-end cosmetics brand in France, with its elegant, luxurious and classic image as the logo, it conveys its unique culture and emotion.

Finally, according to the market positioning strategy, Shangpu Consulting Company has formulated the following implementation plan for the brand: in terms of product development, the brand will launch a series of new products for different skin types, skin colors, ages, etc. according to the needs and characteristics of the Chinese market, and integrate French cultural elements into product design and packaging to increase its recognition and attractiveness; in terms of price setting, the brand will maintain its reasonable price higher than that of its competitors, and carry out some targeted preferential activities at an appropriate time, such as membership system, gift giving, etc., to increase its customer stickiness and loyalty; in terms of channel construction, the brand will set up professional cosmetics stores in China's first-and second-tier cities, and establish cooperative relations with high-end department stores, in which special counters will be set up, and open an official flagship store on the e-commerce platform, and increase the exposure and traffic of its channels through various methods; in terms of promotional activities, the brand will establish cooperative relationships with well-known beauty bloggers, magazines, magazine editors, celebrities, etc. Their social media, videos, articles, etc. spread the stories and effects of their products, and invite them to participate in their offline activities, such as new product launches, beauty courses, etc, enhance the recognition and influence of its brand; in terms of brand building, the brand will strengthen the image of its century-old French traditional high-end cosmetics brand through various channels and methods, such as displaying its brand history and culture in specialty stores and counters, Publishing its brand stories and videos on e-commerce platforms, sharing its brand news and activities on social media, etc., to convey its unique culture and emotions.

Through the market position certification service of Shangpu Consulting Company, the brand's market position in the Chinese market has been significantly improved, its market share, brand awareness, customer satisfaction and profit margin have all increased significantly, and its market growth rate, Brand loyalty, customer retention rate and return on investment have also been significantly improved.

Case 2: Market position certification service of an international automobile brand in the Indian market. The brand is a century-old German automobile company. Its products are characterized by high performance, high technology and high safety, and enjoy a high reputation and market share in developed countries such as Europe and the United States. However, in the Indian market, the brand faces many challenges, such as low consumer awareness of its brand, low demand for its products, and high price sensitivity. In order to enhance its market position in the Indian market, the brand commissioned a market position certification service from Champ Consulting. Champ Consulting provides a professional solution for the brand through the following steps:

First of all, Shangpu Consulting conducted an in-depth analysis of the Indian auto market and found that the market has the following characteristics: the market is huge and growing rapidly, consumer demand is diversified and personalized, there are many and strong competitors, and the industry rules are constantly changing. And strict supervision. Based on these characteristics, Shangpu Consulting has identified the following opportunities and threats for the brand: opportunities include increased consumer demand for high-end cars, increased consumer preference for German brands, and increased consumer attention to product performance and safety. Threats include competitors constantly launching new products and strategies, competitors constantly lowering prices and increasing promotion efforts, competitors constantly expanding channels and coverage, and so on.

Secondly, Shangpu Consulting conducted a detailed analysis of the brand's main competitors in the Indian market, and found that there are the following differences between the brand and its competitors: the brand's product positioning is more high-end, more technological, and safer, while the competitor's product positioning is more civilian, more practical, and more economical; the brand's price strategy is more stable and more value-based, the competitor's price strategy is more flexible and more pursuing sales; the brand's channel strategy is more focused and accurate, while the competitor's channel strategy is more extensive and popular; the brand's promotion strategy is more low-key and tasteful, while the competitor's promotion strategy is more high-profile and attractive; the brand image of the brand is more traditional and classic, the brand image of competitors is more modern and innovative. Based on these differences, Shangpu Consulting has identified the following advantages and disadvantages for the brand: advantages include high product performance and safety, excellent product design and manufacturing, and significant product functions and effects; disadvantages include low brand awareness and influence, and products. Mismatch between demand and preference, weak price sensitivity and resistance, etc.

Third, based on the analysis results of the first two steps, Shangpu Consulting has formulated the following market positioning strategies for the brand: the target market is high-income, high-education, and high-grade male consumers in first-and second-tier cities in India; The target customers choose consumers who have higher requirements and expectations for cars, pursue high-performance, high-tech, and high-safety driving experience, and are willing to pay corresponding prices for this; the product is positioned as a century-old traditional high-end car in Germany, with its unique technology, craftsmanship, effects and historical stories as its selling points, highlighting its distinctive value and charm; the price is positioned as a reasonable price higher than that of competitors, based on its high quality and high cost performance, it does not discount or promote at will, maintaining its scarcity and sense of dignity; the channel is positioned as professional car stores, high-end department stores and e-commerce platforms, with its professionalism and credibility as the guarantee, it provides high-quality services and experiences; the promotion positioning is based on content marketing, supplemented by word-of-mouth marketing, through cooperation with well-known car bloggers, magazine editors, stars, etc., to spread the stories and effects of its products, and invite them to participate in its offline activities, such as new car launches, test drive activities, etc., to enhance the awareness and influence of its brand; the brand is positioned as a century-old traditional high-end car brand in Germany, with its performance, technology, and safety image as the logo, conveying its unique culture and emotion.

Finally, according to the market positioning strategy, Shangpu Consulting Company has formulated the following implementation plan for the brand: in terms of product development, the brand will launch a series of new products according to the needs and characteristics of the Indian market, such as different road conditions, climate and habits, and integrate German cultural elements into the product design and manufacturing to increase its recognition and attractiveness; in terms of price setting, the brand will maintain its reasonable price higher than that of its competitors, and carry out some targeted preferential activities at an appropriate time, such as installment payment, replacement purchase, etc., to increase its customer stickiness and loyalty; in terms of channel construction, the brand will set up professional automobile specialty stores in first-tier and second-tier cities in India, and establish cooperative relations with high-end department stores, in which special counters will be set up, and open an official flagship store on the e-commerce platform, and increase the exposure and traffic of its channels through various methods; in terms of promotional activities, the brand will establish cooperative relationships with well-known car bloggers, magazine editors, celebrities, etc., through their Social media, videos, articles, etc. spread the stories and effects of its products, and invite them to participate in its offline activities, such as new car launches, test drive activities, etc, enhance the recognition and influence of its brand; in terms of brand building, the brand will strengthen the image of its century-old German high-end car brand through various channels and methods, such as displaying its brand history and culture in specialty stores and counters, Publishing its brand stories and videos on e-commerce platforms, sharing its brand news and activities on social media, etc., to convey its unique culture and emotions.

Through the market position certification service of Shangpu Consulting, the brand's market position in the Indian market has been significantly improved, its market share, brand awareness, customer satisfaction and profit margin have increased significantly, and its market growth rate, Brand loyalty, customer retention rate and return on investment have also been significantly improved.