Brand sales certification and market position certification service is a professional consulting service provided by a third-party organization for enterprises or products, which aims to help enterprises demonstrate their competitive advantage and influence in the market. This service is usually based on a large amount of data analysis and industry research, covering information such as the company's or product's market share, ranking, industry position, etc., as well as information such as relative advantages and potential with competitors. This kind of service can not only bring many benefits to enterprises, such as improving brand image, enhancing market competitiveness, expanding market channels, increasing market share, etc., but also bring many benefits to consumers, such as improving trust, reducing search costs, Increase satisfaction and so on. From the perspective of consumers, this paper analyzes the impact and value of brand sales certification and market position certification services on consumers.

1. increase consumer trust and loyalty

Trust is an important psychological connection between consumers and enterprises or products, and it is also an important factor for consumers to make purchase decisions. The degree of consumer trust in the enterprise or product will affect their purchase intention, purchase frequency, purchase amount and other behaviors. Brand sales certification and market position certification services can provide reliable information support for enterprises or products through the authority, objectivity and impartiality of third-party organizations, thereby enhancing consumers' trust in enterprises or products.

For example, Shangpu Consulting issued a brand sales certification report for a well-known domestic mobile phone brand, showing that the brand occupies the first place in the domestic mobile phone market and also ranks among the top three in the global mobile phone market. The report not only allowed the brand to gain more media attention and social recognition, but also made the brand's users feel more proud and trusted, thereby increasing users' loyalty to the brand.

2. reduce consumer search costs and risk

Search cost refers to the time, energy, money and other resources that consumers spend in finding products or services that meet their needs. The higher the search cost, the more likely consumers are to feel tired, confused, disappointed and other negative emotions. Search risk refers to the uncertainty and dissatisfaction that consumers may encounter when purchasing products or services, such as product quality, service level, after-sales protection, etc. The higher the search risk, the more likely consumers are to feel worry, fear, regret and other negative emotions. Brand sales certification and market position certification services can help consumers narrow the search scope, reduce search time, and improve search efficiency by providing detailed and accurate information about enterprises or products, thereby reducing consumers' search costs.

At the same time, brand sales certification and market position certification services can also increase consumer confidence and expectations by demonstrating the advantages and status of the company or product, reducing consumer doubts and concerns, thereby reducing consumer search risks. For example, Shangpu Consulting issued a market position certification report for an internationally renowned cosmetics brand, showing that the brand has a high reputation and reputation in the domestic and foreign cosmetics markets, and has excellent performance in product quality, technological innovation, customer satisfaction and so on. The report not only makes it easier for potential users of the brand to find and choose the brand's products, but also makes existing users of the brand more comfortable and satisfied with using the brand's products.

3. increase consumer satisfaction and well-being

Satisfaction refers to the consumer's evaluation and feeling of the purchased product or service, and is also an important factor influencing the consumer's loyalty and recommend to the enterprise or product. Happiness refers to the pleasure and satisfaction experienced by consumers in the purchase process, and it is also an important reflection of consumers' quality of life and happiness level. Brand sales certification and market position certification services can increase consumer recognition and respect for the company or product by enhancing the image and value of the company or product, thereby increasing consumer satisfaction with the purchase results.

At the same time, brand sales certification and market status certification services can also increase consumers' enjoyment and participation in the purchase process by providing preferential policies, incentive mechanisms, and interactive platforms for enterprises or products, thereby increasing consumers' purchase happiness. For example, Shangpu Consulting issued a market position certification report for a domestic innovative educational institution, which shows that the institution has a high reputation and influence in the domestic education field, and has excellent performance in teaching quality, innovation ability, student feedback and so on. The report not only makes the students of the institution feel more confident and proud, but also allows the institution to provide more preferential activities, scholarship programs, community interaction, etc., so that students can feel more fun and achievements in the learning process.

4. promote consumer participation and co-creation

Participation refers to the initiative and enthusiasm of consumers in the purchase process, and it is also an important way to establish a long-term relationship between consumers and enterprises or products. Co-creation refers to a mode of communication and collaboration between consumers and enterprises or products to jointly create value and meaning. Brand sales certification and market position certification services can stimulate consumer interest and curiosity, encourage consumers to participate in the development and improvement of enterprises or products, so as to promote consumer participation.

At the same time, brand sales certification and market position certification services can also provide consumer feedback and suggestions to allow consumers to communicate and collaborate with companies or products, thereby promoting consumer co-creation capabilities. For example, Shangpu Consulting Company issued a brand sales certification report for a leading domestic e-commerce platform, showing that the platform has an absolute advantage in the domestic e-commerce market, and has a significant performance in the number of users, transaction volume, user satisfaction, etc. The report not only makes users of the platform feel more trusted and dependent, but also allows the platform to provide more user research, user evaluation, user rewards, etc., so that users can feel more participation and co-creation in the shopping process.

To sum up, brand sales certification and market position certification service is a kind of professional consulting service that is beneficial to both enterprises and consumers. It can bring brand image, market competitiveness, market share and other aspects to enterprises, as well as trust, search cost, satisfaction, happiness, participation, co-creation ability and other aspects to consumers. As a professional brand sales certification and market position certification service provider, Shangpu Consulting has rich industry experience and data resources, and can provide customized service solutions and professional service quality for companies or products in different industries and fields., To help companies or products gain more attention and recognition in the market, so as to achieve greater value and significance.