Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > Researcher Articles > Brand/Sales Certification >

Brand Sales Certification: Brand Management from an Expert Perspective

2024-07-18 02:14:47 来源：尚普咨询浏览量：0

The significance of 1. brand sales certification

Brand is one of the core assets of an enterprise. It is a unique and differentiated logo and image formed by the enterprise in the market. It is the link between the enterprise and the consumer to establish trust and loyalty. Brand management refers to the systematic planning and implementation of brand positioning, design, communication and maintenance to enhance the core assets such as brand awareness, reputation, loyalty and association, so as to enhance the competitiveness and profitability of enterprises.

在当今市场经济中，品牌管理面临着越来越多的挑战和机遇。一方面，市场竞争日趋激烈，消费者需求日益多元化，产品同质化现象普遍存在，导致企业难以通过产品本身获得持续的竞争优势。另一方面，科技进步、信息爆炸、社会变革等因素，为企业创造了更多的品牌创新和传播的渠道和平台，也为消费者提供了更多的获取和评价品牌信息的途径和方式。因此，如何有效地进行品牌管理，成为了企业发展战略中不可或缺的一环。

然而，在实际操作中，企业往往缺乏对自身品牌状况和市场反馈的客观、准确、及时的了解，导致无法制定出符合市场需求和消费者偏好的品牌战略，也无法评估自身品牌管理的效果和效率。因此，需要有一个科学合理、权威公正、操作简便的评价体系，来帮助企业对自身品牌进行全面诊断和优化，并与其他竞争对手进行有效比较。这就是品牌销量认证所要解决的问题。

品牌销量认证是一种基于品牌销售额的评价体系，旨在客观、公正、科学地反映品牌在市场上的表现和消费者对品牌的认可程度。通过对不同行业、不同区域、不同时间段内各个品牌销售额进行统计分析，并结合相关行业数据和专家意见，给出各个品牌在各个细分市场中所占有的份额、排名、增长率等指标，并根据这些指标给出相应的评级和荣誉称号，以此为企业和消费者提供一个可信赖的品牌参考依据。

The significance of brand sales certification is mainly reflected in the following aspects:

（1）对于企业而言，品牌销量认证可以帮助企业了解自身品牌的市场地位和竞争力，评估自身品牌管理的效果和问题，为企业制定品牌战略和营销策略提供依据和指导。同时，品牌销量认证也可以提升企业的品牌形象和声誉，增强企业的市场影响力和话语权，为企业拓展市场和吸引投资创造有利条件。

（2）对于消费者而言，品牌销量认证可以帮助消费者了解各个品牌的市场表现和消费者口碑，为消费者进行购买决策提供参考和建议。同时，品牌销量认证也可以保护消费者的合法权益，避免消费者受到虚假宣传和不良竞争的影响，提升消费者的购买信心和满意度。

（3）对于行业而言，品牌销量认证可以帮助行业了解各个品牌的市场动态和发展趋势，为行业制定规划和政策提供数据支撑和专业建议。同时，品牌销量认证也可以促进行业内的良性竞争和合作，推动行业的创新发展和转型升级，提升行业的整体水平和国际竞争力。

二、品牌销量认证的原理

The principle of brand sales certification is based on the following assumptions:

(1) Brand sales are one of the most direct, objective and quantifiable indicators reflecting brand market performance and consumer recognition. The higher the brand sales, the more popular the brand is in the market, the more consumers have confidence in the brand.

(2) Brand sales are affected by a variety of factors, including internal factors such as product quality, price, function, service, channel, and publicity, as well as external factors such as market demand, competitive environment, policies and regulations, and social culture. Therefore, by comparing the changes in the sales of each brand in different time periods, different regions, and different market segments, the degree and direction of the impact of each factor on brand sales can be analyzed.

(3) Brand sales is a dynamically changing indicator that requires regular statistical analysis and updating. As the market environment and consumer demand change, the share, ranking, growth rate and other indicators of each brand in different market segments will also change. Therefore, it is necessary to determine a reasonable statistical cycle and evaluation criteria according to the actual situation, and release the latest evaluation results in a timely manner.

Method of 3. Brand Sales Certification

根据以上原理，尚普咨询公司采用以下方法进行品牌销量认证：

(1) Determine the evaluation object. According to customer needs or industry characteristics, determine the industry areas, regional scope, market segments and other evaluation objects that need to be evaluated, and clarify the definition and classification criteria of evaluation objects.

（2）收集数据。通过多种渠道收集相关数据，包括各个评价对象内各个品牌在不同时间段的销售额、销售量、市场份额、市场排名、市场增长率等数据，以及相关行业的总体数据和趋势分析等数据。数据来源包括企业自报、第三方机构、行业协会、政府部门、媒体报道等，尽可能保证数据的真实性、完整性和时效性。

（3）分析数据。通过运用统计学、经济学、管理学等相关理论和方法，对收集到的数据进行清洗、整理、归类、计算、比较等操作，得出各个评价对象内各个品牌在不同细分市场中所占有的份额、排名、增长率等指标，并根据这些指标进行综合评价和排序。

（4）发布结果。根据分析结果，给出各个评价对象内各个品牌的评级和荣誉称号，如“销量冠军”、“销量黑马”、“销量新星”等，并通过多种媒介和形式，如网站、报纸、杂志、电视、广播、社交媒体等，向公众发布最新的评价结果，并向相关企业提供详细的评价报告和建议。

四、品牌销量认证的实践

尚普咨询公司是一家专业从事品牌销量认证服务的国际知名咨询机构，拥有丰富的行业经验和专业团队，为全球多家世界500强企业提供了高质量的品牌销量认证服务。以下是尚普咨询公司为部分客户提供的品牌销量认证服务案例：

（1）某国际汽车巨头。该公司是全球最大的汽车制造商之一，旗下拥有多个知名品牌，涵盖从低端到高端的各个细分市场。该公司希望了解自身在全球各个区域和国家的品牌销售情况，以及与竞争对手的相对优势和劣势，为其制定全球化战略提供支持。尚普咨询公司为该公司提供了全球范围内的品牌销量认证服务，通过对各个区域和国家内各个汽车品牌在不同细分市场中的销售额、销售量、市场份额、市场排名、市场增长率等指标进行统计分析，并结合相关行业数据和专家意见，给出了该公司在全球各个区域和国家内各个汽车品牌的评级和荣誉称号，并向该公司提供了详细的评价报告和建议。该公司通过尚普咨询公司提供的品牌销量认证服务，有效地了解了自身在全球各个区域和国家内各个汽车品牌的市场地位和竞争力，评估了自身在全球汽车市场中的优势和劣势，为其制定全球化战略提供了有力的依据和指导。

（2）某国内快消品巨头。该公司是国内最大的快消品制造商之一，旗下拥有多个知名品牌，涵盖从食品饮料到日化用品的各个细分市场。该公司希望了解自身在国内各个区域和城市的品牌销售情况，以及与竞争对手的相对优势和劣势，为其制定区域化战略提供支持。尚普咨询公司为该公司提供了国内范围内的品牌销量认证服务，通过对各个区域和城市内各个快消品品牌在不同细分市场中的销售额、销售量、市场份额、市场排名、市场增长率等指标进行统计分析，并结合相关行业数据和专家意见，给出了该公司在国内各个区域和城市内各个快消品品牌的评级和荣誉称号，并向该公司提供了详细的评价报告和建议。

该公司通过尚普咨询公司提供的品牌销量认证服务，有效地了解了自身在国内各个区域和城市内各个快消品品牌的市场地位和竞争力，评估了自身在国内快消品市场中的优势和劣势，为其制定区域化战略提供了有力的依据和指导。

（3）某国际电子巨头。该公司是全球最大的电子产品制造商之一，旗下拥有多个知名品牌，涵盖从手机到电脑的各个细分市场。该公司希望了解自身在全球各个区域和国家的品牌销售情况，以及与竞争对手的相对优势和劣势，为其制定创新发展战略提供支持。尚普咨询公司为该公司提供了全球范围内的品牌销量认证服务，通过对各个区域和国家内各个电子产品品牌在不同细分市场中的销售额、销售量、市场份额、市场排名、市场增长率等指标进行统计分析，并结合相关行业数据和专家意见，给出了该公司在全球各个区域和国家内各个电子产品品牌的评级和荣誉称号，并向该公司提供了详细的评价报告和建议。

该公司通过尚普咨询公司提供的品牌销量认证服务，有效地了解了自身在全球各个区域和国家内各个电子产品品牌的市场地位和竞争力，评估了自身在全球电子产品市场中的优势和劣势，为其制定创新发展战略提供了有力的依据和指导。

5. epilogue

品牌管理是企业在市场竞争中提升自身价值和影响力的重要手段，也是消费者在购买决策中的重要参考因素。品牌销量认证是一种基于品牌销售额的评价体系，旨在客观、公正、科学地反映品牌的市场表现和消费者认可度。尚普咨询公司是一家专业从事品牌销量认证服务的国际知名咨询机构，为全球多家世界500强企业提供了高质量的品牌销量认证服务。本文从专家的角度，分析了品牌销量认证的意义、原理、方法和实践，以及品牌销量认证对企业和消费者的价值和影响。希望本文能够为有关方面提供一些参考和启示。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise