A certificate of market position is a certificate issued by a third-party organization to prove the market position of the enterprise's leading product in the segment to which it belongs. Proof of market status is usually used to declare policy qualifications or participate in government procurement. For example, to declare the qualifications of national specialized new "little giant" enterprises and invisible champion enterprises in Zhejiang Province, it is necessary to provide proof of market share; to participate in government procurement projects, it is necessary to provide information such as market share and ranking. The purpose of market position certification is to reflect the core competitiveness and industry influence of an enterprise in a certain field, so as to obtain government support or preferential treatment.

Other certification refers to the certification of the quality, safety, environmental protection and other aspects of the enterprise or product by the authority or organization. Other certifications are often used to improve market competitiveness or to meet legal and regulatory requirements. For example, ISO quality management system certification 4 is a voluntary international standard certification, which can help enterprises improve their quality management level and customer satisfaction; CE certification is a mandatory EU regulatory requirement and a necessary condition for entering the EU market; RoHS certification is an environmentally friendly EU regulatory requirement and a directive to restrict the use of certain harmful ingredients in electronic and electrical equipment. The purpose of other certification is to protect the interests of consumers and the public, so as to enhance the reputation and image of products or enterprises.

Proof of market position has different purposes, objects, standards and procedures from other certifications. The market position certificate is mainly for the enterprise and its leading products, and is evaluated in a specific industry or segment, depending on different policies or projects; other certifications are mainly for the product or the enterprise as a whole, and are tested in multiple aspects, based on international or national standards. Market status certificates are generally issued by third-party organizations such as industry associations and professional consulting agencies, and need to provide relevant data and material support; other certifications are generally issued by national authorized agencies, international organizations and other authoritative organizations, and need to be verified through on-site audits or laboratory tests.

Although the market position certificate is different from other certifications, there is also a certain connection. For example, the market position certificate may need to refer to the results of other certifications, and other certifications may also be affected by the market position. For example, to declare a national specialized and special new "little giant" enterprise, it is necessary to provide relevant certification certificates in terms of product quality, safety, environmental protection, etc.; to participate in government procurement projects, it is necessary to provide relevant certification certificates that products meet national or industry standards. On the other hand, other certifications may also affect the market position of the company or product. For example, other certifications can improve the quality and reputation of the product, thereby increasing market share and ranking.

Shangpu Consulting is a professional market research and investment and financing consulting agency with rich experience in industry research and market analysis, and can provide customers with professional market position certification and other certification services. In providing market position certification services, Shangpu Consulting can adopt scientific methods and models according to the requirements of different policies or projects, conduct in-depth market research and data analysis, issue authoritative market position certification reports, and assist customers to complete the application or bidding and other follow-up work. In providing other certification services, Shangpu Consulting can provide comprehensive consulting guidance and training services according to the requirements of different standards or specifications, help customers establish and improve the corresponding management system or process, and assist customers to communicate and coordinate with certification bodies to ensure smooth certification.

Champ Consulting has a number of success stories in providing proof of market position and other certification services. For example, in terms of applying for a national specialized and new "little giant" enterprise, Shangpu Consulting provided a market share certification service for an electronic equipment company in Beijing, and helped the company successfully obtain the national specialized and new "little giant" enterprise qualification; in terms of participating in government procurement, Shangpu Consulting provided information such as market share and ranking for a medical equipment company in Guangdong, and helped the company successfully win the bid for the procurement project of a provincial hospital; in terms of other certifications, Shangpu Consulting provided a new energy automobile company in Shanghai with a number of certification services such as ISO quality management system certification, CE certification, RoHS certification, etc. And helped the company successfully pass various certifications, thereby improving the competitiveness of products in domestic and foreign markets.

To sum up, the market position certificate and other certification are two different but interrelated certification methods. For enterprises, they are both important means to enhance their own strength and competitiveness.