The market position certificate refers to the certification materials issued by a third-party organization to prove the market position of the enterprise's leading product in the segment to which it belongs. It usually contains information such as the product's market share, ranking and industry position in the domestic and foreign markets. Proof of market position has a wide range of application value in different industries and fields, which can help enterprises obtain policy support, financing advantages, brand recognition and other benefits. Taking Shangpu Consulting Company as an example, this paper introduces the application cases of market position certificate in medicine, new energy, semiconductor and other industries and fields, analyzes the role and significance of market position certificate to the development of enterprises, as well as the preparation method and precautions of market position certificate.

1. pharmaceutical industry

The pharmaceutical industry is a highly competitive and innovative industry, companies need to continue to invest in research and development and promotion of new drugs to maintain core competitiveness and market share. At the same time, the pharmaceutical industry is also subject to strict regulations and policies, and needs to meet various approval and certification requirements in order to enter the market and obtain pricing and reimbursement rights. Therefore, pharmaceutical companies need to demonstrate their advantages and influence in specific fields or market segments through market position certification, in order to strive for more policy tilt and social recognition.

Champu Consulting has provided market position certification services for a pharmaceutical company focusing on the development and production of anti-infective drugs. The company has a number of original or improved anti-infective drugs, has obtained registration or marketing licenses in many countries or regions at home and abroad, and has established long-term cooperative relations with many well-known hospitals. By collecting and analyzing the sales data, market share, ranking and other information of the company and its leading products in the world, China and provinces, as well as comparative analysis with similar products or competitors, Shangpu Consulting has compiled a detailed and authoritative market position certification report. The report shows that the company and its leading products have significant advantages and influence in the field of anti-infective drugs, and it is one of the leading anti-infective drug research and development and production companies in China and even the world. The report provides strong evidence and support for the enterprise to apply for national high-tech enterprises, national key new products, national major special projects and other policy support, and also provides favorable publicity materials for the enterprise to enhance its brand image and market reputation.

2. new energy industry

The new energy industry is a dynamic and changing industry. With the advancement of science and technology and policy promotion, new technologies, products and models continue to emerge in the new energy industry, which has brought great contributions and value to social and economic development and environmental protection. At the same time, the new energy industry is also facing fierce market competition and changing customer needs, which requires enterprises to constantly innovate and optimize their products and services to adapt to market changes and meet customer needs. Therefore, new energy enterprises need to prove their leading position and innovation ability in specific fields or market segments through market position certification, so as to strive for more market opportunities and customer trust.

Shangpu Consulting has provided market position certification services for a new energy company focusing on wind turbine R & D, manufacturing and services. The company has a number of independent intellectual property rights and core technologies, has strong R & D strength and production scale in the field of wind turbines, and has established stable cooperative relations with many well-known wind power project developers at home and abroad. By collecting and analyzing the installed capacity, market share, ranking and other information of the company and its leading products in the world, China and various provinces, as well as comparative analysis with similar products or competitors, Shangpu Consulting has compiled a detailed and authoritative market position certification report. The report shows that the company and its leading products have a high market share and ranking in the field of wind turbines, and it is one of the leading wind turbine R & D, manufacturing and service companies in China and the world. The report provides strong evidence and support for the enterprise to apply for national key new energy projects, national energy conservation and emission reduction projects, national major scientific and technological achievements transformation projects and other policy support, and also provides favorable publicity materials for the enterprise to expand domestic and foreign markets and customers.

3. semiconductor industry

The semiconductor industry is a highly specialized and technology-intensive industry, companies need to continue to invest in research and development and the introduction of advanced equipment to maintain the level of technology and product quality. At the same time, the semiconductor industry is also affected by the global industrial chain and market demand, and needs to adapt to the standards and requirements of different regions and fields to obtain more orders and profits. Therefore, semiconductor companies need to demonstrate their technical advantages and market position in specific areas or market segments through market position certification in order to win more partners and customer recognition.

Shangpu Consulting has provided market position certification services for a semiconductor company focusing on the development, manufacturing and sales of power devices. The company has a number of independent intellectual property rights and core technologies, has strong R & D capabilities and production scale in the field of power devices, and has established long-term cooperative relations with many well-known electronic product manufacturers at home and abroad. By collecting and analyzing the sales, market share, ranking and other information of the company and its leading products in the world, China and provinces, as well as comparative analysis with similar products or competitors, Shangpu Consulting has compiled a detailed and authoritative market position certification report. The report shows that the company and its leading products have a high technical level and market position in the field of power devices, and are one of the leading domestic and even global power device R & D, manufacturing and sales companies. The report provides strong evidence and support for the enterprise to apply for national key semiconductor projects, national major scientific and technological achievements transformation projects, national major strategic emerging industry projects and other policy support. At the same time, it also provides favorable publicity materials for the enterprise to expand domestic and foreign markets and customers.

The preparation method and precautions of the certificate of 4. market position.

Proof of market position is a highly specialized consulting service that requires extensive industry knowledge, data analysis and report writing skills. The method of preparing a certificate of market position generally includes the following steps:

Determine the purpose and object of the market position certificate: according to the needs and expectations of customers, determine the market position certificate to prove the field or market segment, as well as to prove the leading products or services.

Collect and organize relevant data and information: Collect and organize relevant data and information according to the purpose and object of the market position certificate, including the customer's own data and information, as well as data and information on the industry, market, competitors, etc.

Analysis and evaluation of data and information: based on the data and information collected and collated, analysis and evaluation are carried out, including the verification, induction and summary of the customer's own data and information, as well as the comparison, analysis and evaluation of data and information on the industry, market and competitors.

Preparation and issuance of market position certification report: Based on the results of analysis and evaluation, the preparation and issuance of market position certification report, including the structure, content, format and other elements of the report. The report should clearly express the customer's market position in a specific field or market segment, and provide sufficient and credible data and information as support.

The following aspects need to be paid attention to in the preparation of the market position certificate:

Proof of market position should be based on objective and true data and information, and the market position of customers in specific fields or market segments should not be exaggerated or falsified.

The market position certificate shall comply with relevant laws, regulations and industry standards, and shall not violate or damage the legitimate rights and interests of customers or third parties.

Proof of market position should be time-sensitive and should not use outdated or invalid data and information.

Proof of market position should maintain a certain degree of confidentiality and not disclose or misuse sensitive or confidential data and information of customers or third parties.

5. epilogue

Market position is proved to be an effective and valuable consulting service, which can help enterprises show their advantages and influence in different industries and fields, and obtain more benefits in terms of policy support, financing advantages, brand recognition and so on.