Proof of Market Position is a professional consulting service designed to help corporate clients accurately assess and demonstrate the market position of their leading products in their respective segments. The market position certificate is usually issued by a third-party organization, based on a large amount of data analysis and industry research, covering the product's market share, ranking and industry position in domestic and foreign markets. The market position certificate can not only reflect the strength and level of the enterprise, but also provide strong support and basis for the enterprise in the international market.

The role of 1. market position certification in the international market

Proof of market position plays a multifaceted role in the international market, including the following:

(1) Obtain policy support. In order to encourage and support the development of local enterprises, some countries and regions will give preferential policies to enterprises with a certain market position, such as tax relief, financial subsidies, credit discount, scientific and technological innovation incentives and so on. For example, the People's Government of Zhejiang Province stipulates that enterprises that have obtained relevant qualifications such as national single champion enterprises and national specialized and new "little giant" enterprises will be supported in taxation, credit, and technological innovation. Therefore, having a certificate of market position can help companies apply for and enjoy these policy support, thereby reducing costs and increasing revenue.

(2) to enhance the brand image. Brand is an important asset for enterprises to compete in the international market, and it is also an important basis for consumers to choose products. Proof of market position can enhance the popularity and reputation of the enterprise brand, establish a good brand image, and attract more consumers and partners. For example, Colgate, through the "Colgate Ten Shell" certificate issued by a third-party organization, has shaped its brand culture with the promise of cleaning teeth and fixing teeth, and has occupied a high share in the domestic and foreign markets.

(3) Increased competitiveness. Competitiveness is the core ability of enterprises to survive and develop in the international market, and it is also an important index to measure the comprehensive strength of enterprises. Proof of market position can reflect the advantages of enterprises in product quality, technological innovation, market development, etc., so as to improve the competitiveness of enterprises in the international market. For example, Haier has created a "Chinese brand" with technological progress and excellent quality through the "Made in China" certificate issued by a third-party organization, and has won wide recognition and praise in the international market.

(4) Expand overseas markets. Overseas market is not only an important way for enterprises to achieve international development, but also an important channel for enterprises to obtain more profits. Having a market position certificate can help enterprises better understand and adapt to the needs and changes of overseas markets, so as to formulate reasonable market entry strategies and expand the share and influence of overseas markets. For example, Unilever, through the "Zhonghua" Chinese herbal toothpaste certificate issued by a third-party organization, has satisfied the "ideal product" in the minds of some consumers through obvious fire reduction demands, and has improved the "Zhonghua" in the short term. Market position.

Challenges to Proof of 2. Market Position

Although the market position certificate plays an important role in the international market, it also faces some challenges, mainly including the following aspects:

(1) Reliability of data sources. Data is the basis and basis of market position certification, and the authenticity, accuracy, completeness and timeliness of data directly affect the quality and effect of market position certification. However, it is not easy to obtain data in the international market. Some countries and regions have strict restrictions and regulations on the collection and release of data. Data in some industries and fields also lack openness and transparency, and some data may be distorted and tampered. Therefore, how to ensure the reliability of data sources is an important challenge for market position certification.

(2) Consistency of evaluation criteria. Evaluation criteria are the core and key of market position certification, and the rationality, scientificity, objectivity and impartiality of evaluation criteria directly affect the authority and credibility of market position certification. However, there is no unified and universal evaluation standard in the international market. Different countries and regions, different industries and fields, different institutions and experts have different understandings and requirements for market status certification, and even some differences and conflicts exist. Therefore, how to ensure the consistency of evaluation criteria is an important challenge for market position certification.

(3) Timeliness of market changes. The market is a dynamic process of change, affected by various internal and external factors, market demand, supply, competition, environment and so on will change. This requires that the market position certificate can reflect and adapt to these changes in a timely manner, and maintain its effectiveness and applicability. However, it is not easy to obtain and analyze these changes in the international market in time. It requires a lot of time, energy and resources, and there is a certain lag and uncertainty. Therefore, how to ensure the timeliness of market changes is an important challenge for market position certification.

3. the methods and techniques used by Champ Consulting in providing market position certification services.

Shangpu Consulting is the most leading and authoritative independent third-party consulting organization in China, focusing on providing customers with high-end consulting services such as market position certification. In the process of providing market position certification services, the methods and technologies used by Champ Consulting mainly include the following aspects:

(1) Diversification of data sources. In terms of obtaining data, Shangpu Consulting not only relies on public data sources, such as government departments, industry associations, market research institutions, etc., but also collects and collates a large number of non-public data sources through its own professional team and network. such as internal data, interviews with industry experts, consumer surveys and so on. In this way, Champ Consulting can comprehensively and deeply understand and analyze the market situation from multiple angles and dimensions, and improve the reliability of data sources.

(2) Customization of evaluation criteria. In formulating evaluation standards, Shangpu Consulting not only refers to international evaluation standards, such as market share, growth rate, profit margin, etc., but also customizes some special evaluation standards according to the characteristics and needs of the industry and field to which the customer belongs. Such as technical level, innovation ability, customer satisfaction, etc. In this way, Champ Consulting can more accurately and scientifically assess and demonstrate the client's market position and improve the consistency of evaluation criteria.

(3) The dynamics of market changes. In terms of reflecting and adapting to market changes, Shangpu Consulting not only regularly updates and revises the content and conclusions of the market position certificate, but also predicts and simulates the future development trend and changes of the market by establishing and using some advanced models and tools, so as to provide customers with some forward-looking and strategic suggestions and programs. In this way, Champ Consulting can follow up and respond to market changes in a timely manner and maintain the validity and applicability of the market position certificate.

4. the results and experience of Champ Consulting in providing market position certification services

In the process of providing market position certification services, Shangpu Consulting has brought significant benefits and value to many customers, and has also accumulated rich results and experience. Here are some specific cases:

(1) A leading domestic e-commerce platform company. The company hopes to demonstrate its advantages and influence in the field of e-commerce at home and abroad by proving its market position, and seek more cooperation opportunities. Shangpu Consulting has issued a detailed and accurate market position certification report for the company, including various indicators, rankings and industry status of the company in the field of e-commerce at home and abroad, and has made an in-depth analysis of the opportunities and challenges faced by the company in the field of e-commerce. The report not only won the recognition and support of government departments, investment institutions, partners and other aspects for the company, but also formulated a clearer and more targeted development strategy for the company in the field of e-commerce.

(2) An internationally renowned automobile manufacturer. The company hopes to enhance its brand image in the international automotive sector and enhance its competitiveness in emerging markets through market position certification. Shangpu Consulting has issued a comprehensive and professional market position certification report for the company, including the company's various indicators, rankings and industry status in the international automotive field, and the company's advantages in the automotive field And potential was systematically evaluated. The report not only enhances the company's visibility and reputation in the international automotive field, but also opens up more market opportunities and cooperation space for the company in emerging markets.

(3) A domestic innovative medical device enterprise. The enterprise hopes to prove its technological leadership and innovation ability in the field of medical devices at home and abroad through market position certification, and seek more scientific and technological innovation awards and support. Shangpu Consulting has issued an authoritative and cutting-edge market position certification report for the company, including various indicators, rankings and industry status of the company in the field of medical devices at home and abroad, and the company's achievements in the field of medical devices The technological breakthroughs and innovations made are fully displayed. The report not only won the recognition and reward of government departments, science and technology institutions, industry associations and other aspects for the enterprise, but also established a more solid and influential technical foundation and brand advantage for the enterprise in the field of medical devices.

To sum up, market position proof is a kind of consulting service with important role and challenge. As the most leading and authoritative independent third-party consulting organization in China, Shangpu consulting focuses on providing customers with high-end consulting services such as market position certificate, and adopts diversified, customized and dynamic methods and technologies, It has brought significant benefits and value to many customers, and accumulated rich achievements and experience. Shangpu Consulting is willing to share and communicate with more companies with similar needs, and jointly promote Chinese companies to achieve greater success in the international market.