The significance of 1. sales certification

In today's consumer market, consumers are faced with a large number of brands and product choices, and the differentiation competition between brands is becoming more and more fierce. In order to attract and retain consumers, brands need to continuously improve their value.propositioncompetitiveness, but also need to effectively convey and display their own advantages and characteristics. In this process, sales certification is of great significance as a marketing tool that can intuitively reflect brand strength and market recognition.

Sales certification refers to the public and authoritative certification of the sales or sales volume of its products or services through a third-party organization or platform, so as to enhance the brand image and trust, thereby increasing consumers' willingness to buy and loyalty. Sales certification can help brands achieve the following goals:

-Enhance brand influence: sales certification can show consumers the status and reputation of the brand in the market, increase the exposure and popularity of the brand, and expand the audience and influence of the brand.

-Build brand trust: Sales certification can prove to consumers that the brand's products or services are of high quality and cost-effective, obtain a wide range of user satisfaction and reputation, and increase consumers' trust and sense of security in the brand.

-Stimulate consumer demand: Sales certification can convey a hint of social identity and herd psychology to consumers, stimulate consumers' interest and curiosity in branded products or services, and promote consumers' purchasing behavior and re-purchasing behavior.

-Increase brand value: sales certification can show consumers the growth and potential of the brand, enhance the status and value of the brand in the minds of consumers, and increase consumers' loyalty and recommend to the brand.

Types of 2. Sales Volume Certification

According to different certification subjects, objects, methods and standards, sales certification can be divided into the following types:

-Industry organization certification: This is a way for third-party organizations such as industry associations, authoritative organizations or professional media to certify the sales or sales of a brand in a certain industry or field, such as Fortune magazine's“World500Strong”list, or the China Automobile Dealers Association's“China's car sales rankings”Wait. The advantage of this kind of certification is that it has high authority and credibility, which can enhance the brand's popularity and influence in the industry, but it also requires the brand to have a strong industry status and scale in order to obtain certification qualifications and opportunities.

-Platform authentication: This is a way for e-commerce platforms, social platforms or other online platforms to authenticate the sales or sales of brands on their platforms, such as Taobao's“Double eleven”Sales list, or microblog“Weibo Night”Annual ceremonies, etc. The advantage of this kind of certification is that it has high timeliness and coverage, which can improve the brand's exposure and attention on the network, but it also requires the brand to have strong platform operation ability and marketing strategy in order to obtain the effect and advantage of certification.

-Self-certification: This is a way for brands to openly and confidently promote the sales or sales of their products or services, such as Apple's annual new product launch, or Starbucks's annual launch.“Red Cup Season”activities, etc. The advantage of this certification is that it has high flexibility and innovation, which can enhance the confidence and personality of the brand, but it also requires the brand to have a strong brand image and reputation in order to obtain the recognition and trust of consumers.

Advantages of 3. Sales Certification

As an effective marketing strategy, sales volume certification has the following advantages:

-Easy to operate: Compared with other marketing methods, sales volume certification does not require too much cost and resource investment. It only needs to use existing data and channels to effectively disseminate and display.

-Easy to understand: Compared with other marketing methods, sales certification does not require too much explanation and explanation. It only needs to use simple numbers and charts to allow consumers to clearly understand the strength and advantages of the brand.

-Easy to remember: Compared with other marketing methods, sales certification does not require too much modification and packaging. It only needs to use intuitive facts and evidence to make consumers deeply impressed by the image and value of the brand.

4. Sales Certification Challenges

Although sales volume certification has many advantages, it also faces some challenges and risks. Brands need to pay attention to the following aspects:

-Authenticity: Sales certification needs to ensure the authenticity and accuracy of data sources and calculation methods, and avoid dishonest behaviors such as fraud or exaggeration, otherwise it will damage the brand image and reputation.

-Timeliness: Sales certification needs to be updated and adjusted in a timely manner according to market changes and consumer needs to avoid unreasonable phenomena such as obsolescence or ineffectiveness, otherwise it will reduce brand influence and competitiveness.

-Appropriateness: Sales certification needs to choose the appropriate type and method for display and dissemination according to the target group and scene, avoiding excessive or too little imbalance, otherwise it will affect the brand image and effect.

Recommendations for 5. sales volume certification

Based on the specific cases of Champu Consulting Services customers, we can summarize the following suggestions for developing an effective sales certification strategy:

-Clear goals: Before the brand conducts sales certification, it needs to be clear what its goals are, whether to increase brand awareness, or to increase brand trust, or to stimulate consumer demand, or to increase brand value, or to multiple goals at the same time Consider. Different goals need to choose different authentication types and methods to achieve the best results.

-Select the appropriate certification subject: When a brand conducts sales certification, it needs to select the appropriate certification subject, whether to pass industry organization certification, platform certification, self-certification, or multiple certification subjects simultaneously. Different certification subjects have different advantages and challenges, which need to be comprehensively considered and weighed according to the strength and characteristics of the brand, as well as the preferences and habits of consumers.

-Select the appropriate authentication object: When a brand conducts sales authentication, it needs to select the appropriate authentication object, whether to authenticate the entire brand, a certain product or service, or multiple products or services at the same time. Different certification objects have different influence and attention, and need to be selected and displayed in a targeted and focused manner according to the brand's core competitiveness and market strategy.

-Choose the appropriate authentication method: When a brand conducts sales authentication, it needs to choose the appropriate authentication method, whether it is to be displayed by numbers or charts, or to be described by text or voice, or to be used in multiple ways at the same time. Different certification methods have different expressiveness and attractiveness, and need to be designed and disseminated creatively and interestingly according to the style and characteristics of the brand, as well as the preferences and habits of consumers.

6. Conclusion

Sales certification is a marketing tool that can intuitively reflect brand strength and market recognition. It has multiple meanings such as enhancing brand influence, building brand trust, stimulating consumer demand, and increasing brand value. However, reasonable planning and execution are also required according to different goals, scenes and objects. As a professional marketing consulting company, Shangpu Consulting can provide customized sales certification strategy services for brands to help brands stand out in the market competition.